Amplify Your Brand: Tech Tactics for Skyrocketing Customer Engagement with Catherine Oaks

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Founder of SliceXR, Catherine Oaks is a highly experienced marketing

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and branding professional with a distinguished career spanning over 30

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years across various regions, including Europe, Asia Pacific, United Arab

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Emirates, North Africa, and the USA.

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Catherine is well known for her innovative thought leadership campaigns

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that boost brand recognition and awareness for B2B and B2C companies.

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She is fluent in English, French, German, and Spanish, which combined

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with her extensive global sales and marketing background helps businesses

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expand their marketing research and gain international exposure.

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Her strategic thinking, creative genius, and tactical clarity enable

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her to uncover a business's core values and turn brands into magnets,

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generating viral impact on any platform.

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By bringing something extraordinary to the world that did not exist

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before, Catherine's visionary approach enables her clients to establish a

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purposeful life and achieve their goals.

Freddy D: 00:00:52

Hello, Catherine.

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Welcome to the show.

Catherine Oaks: 00:00:54

Hello, Frederic.

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How are you doing today?

Freddy D: 00:00:56

I am doing fantastic.

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How about yourself?

Catherine Oaks: 00:00:59

Wonderful.

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Great.

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Wonderful.

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Thank you for having me here.

Freddy D: 00:01:02

Thank you.

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Tell us, Catherine, how did you get started in marketing?

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My father wanted me to be an engineer and I said,

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I'm not going to be an engineer.

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So he said, what else serious can you do?

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Because I wanted to be an actress.

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And my father said, you're not going to be an actress.

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I said, okay, but I'm going to go in marketing.

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That's how it happened.

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Marketing was still a serious topic.

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And it was going to involve a lot of creativity, which

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is what I always enjoyed.

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So I'm going to go into marketing.

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That's how it all started.

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Okay.

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And then what led you to start your own agency?

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Slice?

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Because I'm an entrepreneur at heart.

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I've tried to work for other people and it does not work very well for me.

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I think I'm too opinionated.

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Express my opinions too often, which very often creates a lot of chaos

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or arguments and, insecure leaders.

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don't deal very well with someone who has lots of opinions.

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I totally agree with that.

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Because we feel threatened.

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And so it's a combination that, that does not very well, work very well.

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So this is why my first agency, my first company I built in 2006,

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it was another advertising agency.

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And I realized I am made to work for myself.

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And I did.

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And since then I knew that there was no other option for me that working for Other

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companies is not what allows me to thrive.

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It's not what allows me to create to put in practice my inspiration and my

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ideas, and I decided, okay, that the best platform for me to have my own agency and

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spread my creativity as much as possible.

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So how long have you owned your own agency now?

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This agency, which is was the second one, because the first

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one happened just before the 2008 crash, which took everything away from

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me, just like a lot of other people.

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This one I've had now since 2017.

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So it's going to be, it was September 2017.

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So it's going to be almost six years now.

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Okay, excellent.

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So what can businesses do from a marketing perspective that You know that they're

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missing out on or they're not doing a good job of doing marketing that's

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going to expand their brand awareness.

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A lot of companies make the mistake of talking

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about themselves too much.

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You see a lot of websites where they display their products, their services.

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So we speak about them.

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That in itself does not attract a lot of people because you are

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not putting customers first.

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Everything in your communication needs to be customer centric.

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Someone is going to come to you because they have faith that

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you will be solving the problem.

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So you have to speak benefits.

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It's benefits.

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That's important.

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What's also very important is to determine what is your main product?

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What is your core product?

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What is it and how is it different from anywhere else on anyone else

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on the market to be put on your top banner on your website or the top

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areas of your marketing materials?

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Because you have to remember one thing.

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People have no time nowadays.

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In average, it takes people about three seconds to make an opinion

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of your company on your website.

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So if in three seconds you don't grab their attention, they're gone.

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We just don't have time to read.

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They don't read.

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It's simple.

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People do not read anymore.

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And then they have the attention.

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Yeah, we always laugh at that, but it's true.

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They have the attention sparrow of a goldfish, even less than that.

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The goldfish had about eight seconds.

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It's proven that humans attention in 2023.

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It's about four you go.

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If you don't grab four seconds, you lose po it hurts your company.

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It that's very damaging.

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So when I said, you have to define your unique selling proposition, i.

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e.

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USP, and what problems you're going to solve for your audience.

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And then once that is determined, you have to develop the confidence, self

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confidence, that you can deliver.

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Your clients are going to want to see results.

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So you have to provide statistical data showing progress in the right direction.

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And then you have to leverage technology.

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Nowadays, we are incredibly lucky to live in the world of the metaverse.

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Although there is a lot of questioning about new technologies, just

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like we had a lot of questioning with the internet 25 years ago.

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It's really critical now that businesses stay aware of the

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options that they are going to have.

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Very soon they have them now, but very soon they're going to be forced to

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change the way they market themselves because their competitors will

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have embraced new technologies like virtual reality, augmented reality,

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artificial intelligence, everybody's talking about this, and they will have

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leveraged those technologies while at the same time grabbing market shares.

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So if you react too late, it's going to take you too long

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to get to that same level.

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You'll miss the window of opportunity, it'll have gone by.

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Not going to miss the boat,

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Yes.

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Yeah, and as you mentioned, I think a lot of companies get caught up and says I just

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got the stuff and it's all good and stuff, but it really needs to evolve marketing

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needs to be continually changing, adapting with the times and the approaches and

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the messaging needs to be refreshed on a regular basis where people build it.

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And, I've heard in the past where, people says I used to show up on the

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front page of, Google now I'm on page 27 and that's when's the last time you

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up posted anything to your website?

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About three years ago.

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There you go.

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So it's a consistent and constant effort.

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It's being very light on your feet because you need to adapt very quickly.

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You don't have months or years to adapt anymore because the speed train

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is going at a higher speed nowadays.

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So first you have to educate yourself to really understand your options.

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Then you have to bring with you the right partners that can help you along

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the way, establish the new strategies that will take you where you need to be.

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And then you have to implement properly.

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So you have to have the right team with you to be able to

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implement a team you can trust.

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Because there is no way you can do everything on your own.

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You have to have the right team to put in place your strategy and your tactics

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and ensure it's done with professionalism and it is constantly measured.

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So Catherine, how can, we're talking about market hustle, how can a small

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entrepreneur, small business, medium sized business take marketing to

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engage with their customers and create and convert those customers, those

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business partners into superfans that in turn are out expanding that brand

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awareness for that particular business.

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First of all, you have to have a very clear message that

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resonates with your core audience's needs.

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Once you have that message, you have to spread the message on all social media

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channels and communicate every day.

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And that's, it's not just once a day when you launch communicate two or three

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times a day, use videos, use audios, use mediums that most people don't want

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to use because we just don't want to be on video for some reason, or they

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just don't want to make the effort of.

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Developing an audio message, so you have to do what others

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don't and leverage social media.

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Social media is very inexpensive.

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You don't have to buy paid ads.

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You can make organic social media by posting with the right hashtags by

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commenting on people's feeds that are your target audience by engaging others.

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We've posts that are not just sales oriented, but posts that

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are going to provide inspiration that are going to entertain them

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because people need that nowadays.

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They need to be entertained too, so that they feel better.

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Once you allow your clients to feel better, guess what?

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Everybody's emotional.

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They're going to talk about you.

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And this is how you're going to generate those super fans

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that you're talking about.

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And, but key is consistency.

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You have to do it.

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Day in day out.

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That's beyond the network.

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So for example, on the social media, you start getting a super fan

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is someone that would start reposting because they resonate with your message.

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So now they're reposting it to their audience and their people.

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And so now some you're growing.

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Brand awareness is growing exponentially because you've got, let's say, 55 super

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fans that really like the messaging and the service and the business

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and the products that, you know, whether it's a service or product

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that your business is providing.

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And now they're starting to promote the messaging to their audience.

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And let's just say that.

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You have a following of, let's say, a thousand people, I'll

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just keep it conservative, and they have a thousand people.

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So you've got five superfans that reposted that, now you've got

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an audience of 6, 000 people.

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That's exactly what it is, and that's very important.

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There's one thing I think is even more important, is that

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you have to have a personality.

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You cannot blend and be just like everybody else.

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You have to have a personality, which means you have to have self confidence,

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you have to know yourself, and you cannot be afraid of being a little bit eccentric.

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Because people like that, they want to be entertained.

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Remember if you're flat boring, nobody's going to follow you.

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If you're a little eccentric and fun and you go over the edges a little

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bit while still being very correct.

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I'm not telling people to not be correct and being very ethical and respectful.

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But if you find a way to, to establish a personality that's unique and that

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will be attractive, then your super friends are going to grow a lot faster.

Freddy D: 00:11:05

Absolutely.

Freddy D: 00:11:05

That's why, my business name is Frederick and for this podcast

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and stuff is the Freddie D dude.

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He's much more fun, much more relaxed, business is, the tie and everything else.

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And here we're having a show.

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We're having fun and we're educating people on how to grow their businesses

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and build their own superfans.

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So it's

Catherine Oaks: 00:11:25

Very important to be approachable.

Catherine Oaks: 00:11:28

Yes.

Freddy D: 00:11:29

So what do you think about rewards programs and retention programs

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that from a marketing perspective that businesses could be doing or should

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be doing to retain clients and get repeat business out of those customers?

Catherine Oaks: 00:11:43

It depends on the business.

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If it's a B2B, maybe you have to have a rewards program

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that's different, obviously.

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But I'm always favorable of using rewards program.

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People love rewards, or even referral programs.

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People love to get something in exchange of sharing somebody else's information.

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So these are additional benefits.

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That maybe others don't offer and another way of differentiating yourself

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and bringing value and rewarding saying thank you with a little gift.

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People love that.

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Just, we're still big kids.

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We will always be big kids, whether we are five or 95 years old.

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So you have to play those cards.

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Because yeah, loyalty program is a great way to say thank you to

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a unique way to say thank you to the customer, especially if you're the

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B2C type of a business, you keep them there, but you got to make it work

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so the loyalty program is worthwhile and the goal and the achievement of.

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The prize, whatever it is achievable.

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It's not something that, is designed as a gimmick to where, the chances of

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really getting the reward is slim and none versus, oh, wow, I come here five

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times and I get something out of it.

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I'll be back here five times,

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it has to be simple and achievable.

Catherine Oaks: 00:13:03

Yes.

Freddy D: 00:13:05

That's important.

Freddy D: 00:13:06

What about when you look at email marketing and engagement of that,

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how important is that today?

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And do you think cold email marketing is coming back?

Catherine Oaks: 00:13:19

I think it has to be part of your marketing mix because

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it's an additional touch point.

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And the good thing about emails is that people passively

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get messages in their inbox.

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They don't have to take any initiatives themselves.

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It's a passive way of communicating.

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Now, a lot of people don't like it.

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That's okay.

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They can delete it.

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Even if you delete the email that you're sending, they're

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not going to see your name.

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It is brand awareness.

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It can be positive, right?

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Like I said, they want to delete it, they delete it.

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So I always recommend including email in your marketing mix because

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it's an additional touch point.

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And the more touch points you have in marketing, the better.

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However, it has to be consistent.

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All those messages that you're sending out, whether it's on social media,

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via YouTube, with with PowerPoint presentations or emails, you have to

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have that consistent core message.

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Consistent branding because this is how people will recognize you and this

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is how you will build credibility.

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That's very important.

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This is why I always tell my clients before you start a program or

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strategy or communication strategy, you need to have a brand book.

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You need to know exactly what to say, when to say it.

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You have to have your own style.

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You have to use the same colors.

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You have to make sure everything is presented in the right way,

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because this is part of your brand and the more you follow your brand.

Catherine Oaks: 00:14:43

The more successful you will be.

Freddy D: 00:14:47

Yeah, no, absolutely.

Freddy D: 00:14:49

That's absolutely 100 percent correct.

Freddy D: 00:14:51

And I think another part, component in the engagement of various marketing channels

Freddy D: 00:14:57

is people forget to use, we've got all the social media stuff and all these

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other tools, but there's an old platform that works very well, and that is Mail.

Freddy D: 00:15:07

And, mail still works because it gets to the person, there's a couple countries,

Freddy D: 00:15:15

I think it's Canada and Germany, that you can't do cold email suits against the law.

Freddy D: 00:15:22

And, but you can do anybody and that will get into their email,

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their mailbox, and most likely people don't get real mail anymore.

Catherine Oaks: 00:15:32

And so it gets open.

Catherine Oaks: 00:15:33

And so you have a solid chance of being seen.

Freddy D: 00:15:36

Absolutely.

Freddy D: 00:15:37

That's something that most companies don't use anymore.

Freddy D: 00:15:40

So if you have, I do a couple of oversized mirrors that are very

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beautiful, very attractive, that communicate the message clearly.

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And they are so beautiful, so big that people don't throw them away in the trash.

Freddy D: 00:15:52

Very often they keep them on their desk.

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And guess what?

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That's something that your competitors probably don't do.

Freddy D: 00:15:58

And when you're top of mind all the time, you have a better

Freddy D: 00:16:01

chance of getting some business.

Catherine Oaks: 00:16:05

Yeah, absolutely.

Catherine Oaks: 00:16:06

It's I think direct mail is overlooked in a lot of cases.

Catherine Oaks: 00:16:09

And postcards is another good platform, I think, not the smaller ones, but a

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bigger size postcard, because at least it gets you a chance to get, someone's

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going to look at it and okay, they may toss it aside, but it's still

Catherine Oaks: 00:16:23

registered and got the message across.

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And they may say second time they see you at night, you hit them with an email

Catherine Oaks: 00:16:31

marketing or they see on social media.

Catherine Oaks: 00:16:33

I was like, Oh yeah, I remember that.

Catherine Oaks: 00:16:35

I saw that company someplace.

Catherine Oaks: 00:16:38

No, that's true.

Catherine Oaks: 00:16:38

This is why I mentioned each time.

Catherine Oaks: 00:16:40

The average person reacts after touch point number nine.

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It takes an average nine touch points for someone to start remembering you.

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So people remember that because a lot of people give up after

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touch point number three.

Catherine Oaks: 00:16:55

And they say marketing is not working.

Catherine Oaks: 00:16:58

That's the reaction we have.

Catherine Oaks: 00:16:59

So this is unreasonable type of reaction.

Catherine Oaks: 00:17:02

It's it's not grounded on the right type of strategy.

Catherine Oaks: 00:17:06

And it's something that needs to be rethought when they have

Catherine Oaks: 00:17:10

this type of Belief, right?

Catherine Oaks: 00:17:12

Nine touch points.

Catherine Oaks: 00:17:13

I'm going to remember nine touch points.

Freddy D: 00:17:15

No, that's very good.

Freddy D: 00:17:16

So how important is it?

Freddy D: 00:17:18

If a company is looking to create superfans, basically brand advocates

Freddy D: 00:17:22

are going to be going out there, promoting their business, which would

Freddy D: 00:17:25

be, customers, business partners, employees, and stuff like that.

Freddy D: 00:17:31

How important is tracking your efforts in your marketing initiative?

Catherine Oaks: 00:17:37

Tracking is always important, no matter what, because

Catherine Oaks: 00:17:40

whether you're looking for investors or you're looking for partners or

Catherine Oaks: 00:17:44

you're looking for influencers that can become the source of your super fans,

Catherine Oaks: 00:17:49

they're going to ask you for statistics.

Catherine Oaks: 00:17:52

They are they're going to want to see the amount of people who

Catherine Oaks: 00:17:54

come to your website every day and where those people come from.

Catherine Oaks: 00:17:57

They want to know how old those people are, if they are

Catherine Oaks: 00:17:59

part of your target audience.

Catherine Oaks: 00:18:01

So they are going to ask for data that needs to be organized.

Catherine Oaks: 00:18:05

If you don't have it, they won't talk with you.

Catherine Oaks: 00:18:06

It's as simple as that.

Catherine Oaks: 00:18:08

So that's something that you need to do regularly and keep track

Catherine Oaks: 00:18:11

of in reports and in a way that's ready to be shared professionally.

Freddy D: 00:18:17

So what are some things that a small business, you've got

Freddy D: 00:18:20

the solopreneur, you've got the small business that's, 10 people in your

Freddy D: 00:18:23

organization, how can they manage their marketing efforts themselves?

Catherine Oaks: 00:18:28

Can tell you, I've launched my company on my

Catherine Oaks: 00:18:30

own, no seed capital, nothing.

Catherine Oaks: 00:18:33

I did everything by myself.

Catherine Oaks: 00:18:34

You, if you really want something, you find a way.

Freddy D: 00:18:38

What tools what tools could they be using?

Catherine Oaks: 00:18:41

You can nowadays with artificial intelligence, you have

Catherine Oaks: 00:18:44

incredible platforms out there available.

Catherine Oaks: 00:18:47

That's going to save you so much time.

Catherine Oaks: 00:18:49

Chad GPT is one of them.

Catherine Oaks: 00:18:51

You have content creation tools, design tools that do the work for you.

Catherine Oaks: 00:18:55

All the AI tools are there.

Catherine Oaks: 00:18:57

You have thousands of them nowadays.

Catherine Oaks: 00:18:59

It's like having 25 assistants that are working with you,

Catherine Oaks: 00:19:03

saving you huge amounts of time.

Catherine Oaks: 00:19:05

I did not have that when I launched my company.

Catherine Oaks: 00:19:07

I did everything on my own.

Catherine Oaks: 00:19:08

I learned.

Catherine Oaks: 00:19:09

You learn Photoshop, you learn Illustrator, you now Canva.

Catherine Oaks: 00:19:11

Canva is an incredible tool to create your own graphics.

Catherine Oaks: 00:19:15

You can even create videos using Canva.

Catherine Oaks: 00:19:17

You can create audio using Canva.

Catherine Oaks: 00:19:20

These are tools out there that are really easy.

Catherine Oaks: 00:19:22

They are very user friendly.

Catherine Oaks: 00:19:24

They don't require a lot of training in order for you to use them.

Catherine Oaks: 00:19:29

And YouTube.

Catherine Oaks: 00:19:30

Everybody knows YouTube, you can train yourself on YouTube.

Catherine Oaks: 00:19:33

There's a tropic on everything on YouTube.

Catherine Oaks: 00:19:35

So when there's a way when there's a will, there's a way and too many people

Catherine Oaks: 00:19:40

give up because it's so difficult.

Catherine Oaks: 00:19:42

Yes, for sure.

Catherine Oaks: 00:19:43

Most businesses don't make it because it's hard.

Catherine Oaks: 00:19:45

So if you want to, you can learn and you can make anything happen.

Catherine Oaks: 00:19:49

Then what's really critical is to work on your mentor, because I just said it's very

Catherine Oaks: 00:19:55

difficult and because it's very difficult.

Catherine Oaks: 00:19:56

People give up.

Catherine Oaks: 00:19:58

You have to have the mentor of a warrior.

Catherine Oaks: 00:20:01

Where you have to push every barrier in front of you, every wall in front of you,

Catherine Oaks: 00:20:05

you have to make a conscious decision that you will not give up because you will

Catherine Oaks: 00:20:10

be tempted to give up 10 million times.

Catherine Oaks: 00:20:12

So surround yourself with positive people, have the right mindset, develop

Catherine Oaks: 00:20:17

self confidence, work on yourself.

Catherine Oaks: 00:20:19

Have a healthy lifestyle because this is going to take everything you have

Catherine Oaks: 00:20:22

is going to take your strength, your mental strength, your physical strength.

Catherine Oaks: 00:20:25

So you have to establish a healthy environment at all levels.

Catherine Oaks: 00:20:29

If you want to succeed and determine that you will reach your goals at the

Catherine Oaks: 00:20:34

same time, be flexible because you're.

Catherine Oaks: 00:20:37

Vision or your tactics may have to change.

Catherine Oaks: 00:20:39

So don't establish tactics that are not going to change.

Catherine Oaks: 00:20:43

You cannot have something that's set in stone.

Catherine Oaks: 00:20:46

You have to be flexible.

Catherine Oaks: 00:20:47

You have to make some adjustments along the way.

Catherine Oaks: 00:20:49

So I think that's really the recipe for success.

Catherine Oaks: 00:20:52

But the most important thing is to have the right mindset.

Freddy D: 00:20:56

MIndset.

Freddy D: 00:20:57

And then it's, that's everything.

Freddy D: 00:21:00

Mindset is everything.

Freddy D: 00:21:01

But at the same time, I think that you have to track what you're

Freddy D: 00:21:06

doing to see if it's working.

Freddy D: 00:21:07

And if it's not working, you also have to be, be able to have the wherewithal to

Freddy D: 00:21:12

make the decision, say, okay, the strategy that I'm using, I've tracked it and I've,

Freddy D: 00:21:18

I've done my Google analytics, I've done my, I looked at my Facebook marketing

Freddy D: 00:21:22

activities and stuff like that, and I'm not getting the traction, I'm not getting

Freddy D: 00:21:26

the conversions and therefore that effort.

Freddy D: 00:21:31

Needs to be scrapped and I need to start all over again and go a different approach

Freddy D: 00:21:36

because , that didn't work where I think a lot of people get stuck and say I put

Freddy D: 00:21:41

all this effort, I put all this money.

Freddy D: 00:21:42

It's got to work.

Freddy D: 00:21:43

It's got to work and let it run a little longer.

Freddy D: 00:21:45

And now they're just wasting money and are hurting their

Freddy D: 00:21:49

brand versus helping their brand.

Catherine Oaks: 00:21:51

That's so true.

Catherine Oaks: 00:21:52

That's so true.

Catherine Oaks: 00:21:52

I've seen many cases where people have invested a lot of money and they

Catherine Oaks: 00:21:56

are not willing to adjust anything.

Catherine Oaks: 00:21:59

And then we think it's inevitable.

Catherine Oaks: 00:22:01

They're going to sink because especially nowadays, things

Catherine Oaks: 00:22:04

change at the speed of light.

Catherine Oaks: 00:22:07

So like I mentioned before, you have to be flexible on your feet.

Catherine Oaks: 00:22:10

You have to be adaptable,

Freddy D: 00:22:11

Right, and that's the thing that I think that's what a lot of

Freddy D: 00:22:14

businesses make mistake is that they don't, they're too afraid to Say, okay,

Freddy D: 00:22:20

that didn't work, and admit that it didn't work, and make an adjustment, regroup.

Freddy D: 00:22:26

Go back out, change the messaging, improve the messaging, make the messaging more

Freddy D: 00:22:31

as we talked earlier, customer centric.

Freddy D: 00:22:33

Not about them because nobody cares about them.

Freddy D: 00:22:36

And, but everybody cares about, what are you going to do for me?

Freddy D: 00:22:38

How are you going to help me?

Freddy D: 00:22:39

How are you going to solve my problem?

Freddy D: 00:22:41

That's what everybody's at.

Freddy D: 00:22:42

And so the messaging has to come across that way , to.

Freddy D: 00:22:46

Get somebody to make the phone call, and then more importantly, okay, so they

Freddy D: 00:22:52

found your website, they made the phone call, they filled out the form, the

Freddy D: 00:22:55

next, that's all the marketing, but then.

Freddy D: 00:22:58

The response has to be the same messaging within the people that the the team at

Freddy D: 00:23:04

the company has to have the right attitude and the right mindset to continue that

Freddy D: 00:23:11

messaging of being customer centric.

Catherine Oaks: 00:23:14

That's important.

Catherine Oaks: 00:23:15

And on top of that, you have to have the right management style.

Catherine Oaks: 00:23:20

You have to be themselves.

Catherine Oaks: 00:23:21

You have to allow people to be creative and not watch every single move

Catherine Oaks: 00:23:25

they make and criticize everything, single thing they do, right?

Catherine Oaks: 00:23:29

That's the difference.

Catherine Oaks: 00:23:30

I always compare, there's a difference between Apple and Microsoft almost,

Catherine Oaks: 00:23:33

I'm exaggerating, but you get the idea.

Catherine Oaks: 00:23:35

It's, it, when you have a management style that allow people to be

Catherine Oaks: 00:23:39

creative and to feel secure in their environment, it's a game changer.

Freddy D: 00:23:45

Oh, absolutely.

Freddy D: 00:23:46

Because, yYou can have the person that handles that inquiry, and they feel

Freddy D: 00:23:51

unappreciated they haven't been recognized for any of their efforts and stuff like

Freddy D: 00:23:57

that, so they're gonna they're told for that prospect that's actually looking

Freddy D: 00:24:01

to potentially do business with you, and that could turn that person off, and it's

Freddy D: 00:24:06

just all that marketing effort that was just done, the money that was spent, the

Freddy D: 00:24:09

effort goes out the window, thank you.

Freddy D: 00:24:11

Because you have a begruntled employee because, you didn't

Freddy D: 00:24:16

recognize them, didn't appreciate them, and they feel underappreciated.

Freddy D: 00:24:20

And there's a disconnect.

Freddy D: 00:24:21

And so you can have all the best marketing and the best approach, but you have to

Freddy D: 00:24:26

have the team mentally on the same page.

Freddy D: 00:24:30

So

Catherine Oaks: 00:24:30

true on the same page and motivated.

Catherine Oaks: 00:24:34

It's part of the the success picture, right?

Freddy D: 00:24:36

Yes.

Freddy D: 00:24:36

It's important.

Freddy D: 00:24:37

Yes.

Freddy D: 00:24:37

It's very motivated.

Freddy D: 00:24:39

Yeah.

Freddy D: 00:24:39

Yeah.

Freddy D: 00:24:40

So the company has to have their own super fans with, of the employees.

Freddy D: 00:24:43

So it comes across to the new prospective customer that,

Freddy D: 00:24:47

this is an exciting company.

Freddy D: 00:24:48

As people were excited to work there, there was an example that

Freddy D: 00:24:53

somebody brought up to me is you go into a circle K gas station.

Freddy D: 00:24:58

They have them here.

Freddy D: 00:24:58

I don't know if they have enough in Nevada, but you go there and the

Freddy D: 00:25:02

person they don't even say hi to you.

Freddy D: 00:25:04

They don't say nothing.

Freddy D: 00:25:05

It just you go in.

Freddy D: 00:25:07

There's a cutie, which is a different a gas station.

Freddy D: 00:25:10

You walk in and the tenant might be working with somebody look up and say,

Freddy D: 00:25:14

Hello, welcome to cutie, and it's just a whole different Ambiance and just that

Freddy D: 00:25:19

little thing is a huge marketing aspect.

Freddy D: 00:25:21

That's why you look at, a QT gas station here in Arizona.

Freddy D: 00:25:24

And I think there's there in a few other states, they're always packed.

Freddy D: 00:25:28

And you look at some of the other stations that are not, and this is just simple

Freddy D: 00:25:32

gas station level stuff, but, they don't have the same level of customers.

Freddy D: 00:25:37

Everything

Catherine Oaks: 00:25:38

trickles down from the top.

Catherine Oaks: 00:25:40

Yep.

Catherine Oaks: 00:25:42

So you don't have the right management.

Catherine Oaks: 00:25:45

Yep.

Catherine Oaks: 00:25:45

Yep.

Catherine Oaks: 00:25:46

It's all important.

Catherine Oaks: 00:25:47

Catherine, how can people find you?

Catherine Oaks: 00:25:49

They can go to slicexr.

Catherine Oaks: 00:25:51

com.

Catherine Oaks: 00:25:51

It's sliicexr.

Catherine Oaks: 00:25:54

com.

Catherine Oaks: 00:25:54

Slice with two I's.

Catherine Oaks: 00:25:56

And we'll have them grab a slice of their market.

Catherine Oaks: 00:25:58

Everything is in there to connect with me.

Freddy D: 00:26:01

Okay.

Freddy D: 00:26:02

And do you have anything that that you're offering any of our viewers and listeners?

Catherine Oaks: 00:26:07

Yeah, so people can send me an email at info at slicexr.

Catherine Oaks: 00:26:10

com and I can provide them with a deck that gives them the guidelines to

Catherine Oaks: 00:26:14

establish a presence in the metaverse.

Freddy D: 00:26:16

Okay.

Freddy D: 00:26:17

All right.

Freddy D: 00:26:18

Great.

Freddy D: 00:26:19

Catherine, thank you very much for being on this show.

Freddy D: 00:26:21

Appreciate it.

Freddy D: 00:26:22

It was great conversation.

Freddy D: 00:26:23

Great talking to you.

Freddy D: 00:26:24

And I'm sure we'll be seeing each other again on the show down the road.

Freddy D: 00:26:28

And thank you again.

Catherine Oaks: 00:26:30

Thank you so much for having me.

Catherine Oaks: 00:26:32

Appreciate it.