The Power of Little Efforts: Growing Your Business Without Heavy Marketing with Steve Feld

Steve Feld: 00:02:29

It's just little teeny tiny things. It's I work with one company and so what we did was on the onboarding process. I know it's crazy onboarding.

So instead of like just throwing them in their desk and showing them where the bathroom is, we actually had them on a full week of schedules with department heads that they got to meet everyone, see everything.

But when they finally got to their desk on the third day, not the first day, the third day, we did this intentionally, they get to their desk and had all the company swag out and big welcome cards from all the department heads. How does that make you feel being a brand new employee?

Freddy D: 00:03:06

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Assisting them in obtaining clarity, implementing a solid strategic plan and getting positive growth results. He focuses on the foundation of the. Business to get the best results. He is passionate about having businesses grow.

Operate efficiently and thrive for long term success. Steve has owned, operated and built up seven businesses providing change management and process improvement to three other companies. He has been part of three Fortune.

500 companies operating a division for them. Besides having US experience, he has improved operations for businesses globally, wrote eight books for small business owners on business. Welcome Steve.

Steve Feld: 00:05:05

Oh thanks for having me.

Freddy D: 00:05:06

Besides that outstanding background in some of the Businesses stuff.

Tell me about some of the challenges that you've ran into in businesses and how they manage their customers, their employees, and their business alliances. And I'm sure there's a few.

Steve Feld: 00:05:22

Yeah, it's funny. It's like the businesses that are crying the blues, like, we're not getting referrals or we're not seeing repeat customers.

It's, how are you engaging with them? That's my first question with them. And they all look at me like, what do you mean? There's our problem right there.

So once you do the sale, you're probably done one and done. And they're like, they do the sale and then we don't hear from them until they need to reorder.

I'm like, you're missing some golden opportunities here because.

Freddy D: 00:05:47

Absolutely.

Steve Feld: 00:05:48

I've taught this for years. It's like, after you do the sale, follow up, did everything go right? What can we do to improve? You're not getting the negative.

You're actually getting pop. You're going to get some feedback to improve your sales cycle and improve your closing strategies. Believe it or not, they will tell you.

Freddy D: 00:06:05

Absolutely. And the sale really begins after the sale.

Steve Feld: 00:06:09

After the sale. Because now you start seeding them for when they have to renew, when they have to replenish or maybe give referrals.

And I've been using referral programs for I don't even know how long in one of my businesses. It accounted for 27% of my business was referral. How do I know that? I track it. And funny ways to do it. But it was a solid referral plan.

It wasn't like, just have everyone ask. I'll ask everyone. Who do you know?

Freddy D: 00:06:34

No, that does that. That doesn't work. Nobody knows anybody.

Steve Feld: 00:06:38

No one knows anyone. Yeah, exactly.

Freddy D: 00:06:39

It's someone says, oh, I'm looking for someone, that they sell a skincare product and they're basically saying, I'm looking for anybody that has skin. And now if you say, I'm looking for someone has eczema, for example, and I've got a solution. Oh, Aunt Lucille could utilize that.

But totally agree, Totally agree.

Steve Feld: 00:06:58

That's true. And why would someone give up a referral? What are you giving them? To incentivize them to give it up. It's their contact. Throw a little bone their way.

I used to do these little bounce back coupons and they were a huge hit. It was so simple. So I printed it in my office and I did it with all my. I did a thank you card for everyone who made A purchase every week.

Sundays I just did thank you cards. Simple, short and easy. Nothing. No novels. And they were. I had them pre printed and I just put one or two lines in there to make it personal. Boom. Done.

Simple.

Freddy D: 00:07:32

It's huge. It's huge. What I talk about in my book is thank yous. One of the chapters is just showing appreciation and gratitude for them doing business.

And just like you mentioned earlier, follow up is monster. It's follow up is really everything.

And it's amazing how, and I think you'll agree especially is that there's businesses that provide an excellent service, do a great job and they never reach back to that customer.

Steve Feld: 00:07:58

Exactly.

Freddy D: 00:07:59

It's that and that customer forgets who did the work and so they need the work again and they find somebody else because the other previous person never stayed in contact, never followed up, never did anything.

Steve Feld: 00:08:13

That's it. It's the simple little things. Give you an example, like purchasing a car.

I purchased a car a couple years ago, so at a certain point I get an app that tells me about when it's time for fuel and everything else and time for an oil change, entire rotation. Guess what? I don't necessarily see the app and it gives me an alert, but I also get it from the person who sold me the car in an email, in a text.

So they're looking at that stuff daily and reaching out to us going, hey, don't forget, your oil is probably due right about now. Sure. That's a little teeny tiny things that just takes it to another level.

Freddy D: 00:08:50

Yeah, absolutely. It's that engagement that, that takes it.

What are some of the other things that you've seen that organizations with their employees don't do a good job of engaging and motivating their employees, which really is the front line of that business?

Steve Feld: 00:09:08

Oh yeah, I've seen it so many times. I walked into one business and I said, okay, what do you guys do? What are you doing to recognize your employees? They all gave me that look again.

What are you talking about? I'm like, okay, so every month we have executive board meeting, we have executive meetings, we have department head meetings.

So at the beginning, every month we're going to do birthday cards for. Everyone had birthday cards. So we just sign them down and dirty and the HR would hand them out with their paychecks or on the day of their birthday.

So difficult, wasn't it, just to sign your name to a birthday card. So hard. And whoever knew that person would say something about that person. So. So now we can all personalize It a little bit. Our morale went up.

I know it's hard to believe. Your morale goes up, your engagement goes up.

And now they're willing to talk to you and give you ideas and suggestions about what to what they see that we can work on to improve.

Freddy D: 00:09:59

Yeah.

Steve Feld: 00:10:00

Would it cost us a pre printed thank you card?

Freddy D: 00:10:03

It's little stuff. And in my book I talk about people will crawl through broken glass for appreciation, recognition. And that's just a simple thing.

I actually have birthdays as part of one of my chapters.

Steve Feld: 00:10:14

Yeah.

Freddy D: 00:10:14

And it's important. An example that I share with people is you look at complementary businesses. Okay. So we'll just keep it dirt simple.

Flooring company and a painting company. All right? And here's an example where things can go well or they can go really bad. And so the painting company gets a customer, does a painting job.

They do a great painting job. And the customer says, okay, I love the painting job, but now I realize that my floor really looks horrible. So who do you know that can do flooring?

So the painting guy, we'll just call him Bob. Bob says, oh, you got to talk to my friend John. John's got a great flooring company, do excellent work.

So they contact John and says, and John says, oh yeah, we'd be happy to take care of it and stuff. And he's going to send Mike.

Mike is not really happy at the company because he doesn't feel appreciated, doesn't feel recognized for his extra efforts and stuff like that. And Mike goes over begrudgingly and does the job, but it's not his best work.

So the customer at the house is not happy with the work because it's really half asked for lack of a better way wording it, but an accurate way. And so she complains back to the painting guy and is for the recommendation. So he looks bad because he's got a bad referral.

The flooring company looks bad because they did a bad job and it's a double loser.

Steve Feld: 00:11:43

Yeah.

Freddy D: 00:11:44

All because that employee was not, as you mentioned, the recognized and appreciated.

Steve Feld: 00:11:50

It's just little teeny tiny things. It's. I work with one company and so what we did was on the onboarding process. I know, it's crazy onboarding.

So instead of like just throwing them in their desk and showing them where the bathroom is, we actually had them on a full week of schedules with department heads that they got to meet everyone, see everything.

But when they finally got to their desk on the third day, not the first day, the third day, we did this intentionally they get to their desk and they had all the company swag out and big welcome, welcome cards from all the department heads. How does that make you feel being a brand new employee?

Freddy D: 00:12:27

You feel, wow, this company is a cool company. I'm excited about this company.

I made a right decision to join this company and I'm going to tell all my friends because you've just converted that employee into a super fan, man. Because he's going to tell his family, he's going to tell his friends, hey, I, my third day in a job, I had all this welcome stuff.

I had all these little water bottles that had branded and all that stuff. And man, this is a cool company.

Steve Feld: 00:12:54

Not only that, we used to put birthdays and anniversaries in the newsletter or milestones that people had how long they were working there.

Freddy D: 00:13:02

Yeah.

Steve Feld: 00:13:03

One of the companies I worked at, the average tenure was 28 years. That's a big deal. So every time it's like so and so was here for 22 years, it was a huge deal and people gobbled it up.

But it made everyone, not just that one individual, everybody feel, wow, they really care about me.

Freddy D: 00:13:20

Yeah. And the same thing when you share that to the customers now the customers realize, wow, this is a cool company.

They take care of their employees and you're, that's, it's a simple little thing going to the customer, but now you're creating that customer into a super fan because they're going around says, man, this is a cool company. They recognize their employees and stuff. Matter of fact, it's good that I got this newsletter because I need another thing done by this company.

And it's just that simple little thing can trigger additional business.

Steve Feld: 00:13:51

Yeah. You just brought newsletters. Newsletters to all your current clients, past clients and prospective clients is pure gold.

And hard copy will go 10,000 times farther than an email.

Freddy D: 00:14:03

Oh yeah, that's the thing that if people are, let me email, let me just send them an email or let me just send a text and I'm going like, old fashioned. Good old postal mail is still the best because it's a physical thing and it gets looked at.

Email, you don't like the subject line, you don't know who it is, you hit delete, then it's gone.

Steve Feld: 00:14:22

That's it.

Freddy D: 00:14:23

And postcards, actually, you got a higher chance of at least someone taking a peek at it before they throw it away. But you got at least you had your 30 seconds that they looked at it.

Steve Feld: 00:14:33

Exactly. The last company I did, it was like it was a total of four pages. It was two pieces of legal paper. That's it.

They folded it together, fold it in half again, put a little sticky square or circle on it, put labels on it. They did it all in house. And you know what? It was a hit. Because people knew that this company was kind of raw and they did beat it.

It wasn't high gloss and all this professionalism and there was some typos every now and then we had. We did clean that up because that does put you down. And it worked well. And they got lots more business out of it.

And the only thing that was selling in it was one ad every month. I said, you can only do one ad. No more. It was whatever your special is for the next month. Nothing else. And it worked.

Freddy D: 00:15:22

No, totally. What are some tools that businesses can use that. That.

That will help them engage their customers and their business partners, and eventually that converts them into super fans or which are really brand advocates. I just like calling them business super fans that you've recommended to companies to utilize.

Steve Feld: 00:15:42

Yeah.

There's so many tools out there, and I always say it has to be something like a reminder tool because that's what it needs to prompt you to take action. And I see that with a lot of companies. I just talked to someone. We installed Trello, which is more of like a project management. But you know what?

For that company, it worked perfectly. Another company I just spoke with, they use Asana, a project management tool. Great.

And there was another program up there called, I think it was called Remind. And it just gives you your daily. What do you need to work on or take care of? Don't forget to send John his postcard. It's his birthday.

That kind of stuff. You got to be prompted because you can't let it forget. You have to be consistent with your message across the board.

I can't tell Freddie D, hey, happy birthday this month. And then Freddie's sitting next to Sarah. And then next month, I forget Sarah.

Freddy D: 00:16:33

Yeah, that doesn't work. That's a. That's a major fail because now Sarah feels slated and she's. She feels just negative. And you just turn that.

That individual completely against you.

Steve Feld: 00:16:46

Oh, absolutely. You went the other way. So whatever program. Everyone loves different things. I know this sound crazy. I'm an Outlook kind of guy.

I have all my reminders tasks on Outlook. I see it every morning. Guess what? I don't remove the reminders until I complete those reminders.

Freddy D: 00:17:03

And that's a big. That's a big statement right there. Because there's people that just. I'll just change it or I'll move it to the next day and tomorrow.

And it just keeps moving down the road and it never gets done.

Steve Feld: 00:17:16

Exactly. It's a reminder for a reason on that day, you to take action. And these are small little things. It could be just writing a thank you card.

It could be the birthday cards. It could be so many things. Pick up the phone and say thank you to a client. I don't know how many times I've done that and recommended that to people.

Call through your current client list and just say, call out and say, hey, I just wanted to call you and say thank you. They all freak out, why are you calling me? And say thank you for being one of our clients. We appreciate it.

Freddy D: 00:17:42

There's no agenda. There's no nothing. It's just a thing. I have a customer that. That does a lot of business with us.

And once a month we meet and our meetings are 15 to 18 minutes, and we talk first couple minutes. Just what's. How was the last month? What's happened, what's not happened?

And then I pivot the conversation and we're talking about, so what you do the last month? Fun. Did you go any places, any new restaurants you went to?

And here's what I'm doing, or here's what I did, And I'd say, plus minutes were just relationship talking. And the business was. Maximum five minutes of a conversation.

Steve Feld: 00:18:24

That's it. And you plug this in your calendar, too. Don't just, I'll get to it when I get to it. No, it's blocked in your calendar to make.

Freddy D: 00:18:31

We have a zoom. We have a zoom.

Steve Feld: 00:18:33

Minutes. Yeah, yeah.

Freddy D: 00:18:34

We have a zoom meeting every month. And most of the conversation is we talk about dogs, we talk about this. We talk about some of the trips she wants to do and all this stuff.

And she's one of my super fans. And I get $50,000 with the business from this customer per month.

Steve Feld: 00:18:51

Exactly. And it's simple things, too. Even with your prospects sending them reminders, hey, just want to keep you in the loop. A little teeny pose.

That's where your postcards are. Like pure gold. Because versus an email. They might forgotten you six months ago, but they get a postcard with.

And they see your logo or your business name and they remember, oh, I got something from him two months ago. I used to have this quarterly mailing program to prospects, and I'd have some very rare. Would a prospect say, please take me off your list?

It was so rare. Most of the Time I would see whatever I sent them, would come back in because I give them a little we want to welcome back deal, that kind of stuff.

Name it whatever you want. Don't say buy my crap. Name it something that's related to your business and that they understand.

Freddy D: 00:19:37

And how important is a loyalty program to be able to create superfans?

Steve Feld: 00:19:43

Oh, my gosh. We did a loyalty program in a women's boutique that I was the craziest person. So we actually did this loyalty program. You bought X, you got Y.

And then we started taking it up a level because they were on newsletters and all these other things. But then they, the fans, they started. We started doing this thing. We want to hear your testimonials. Oh my God. They started blowing it up.

So for every testimonial, we did something else for them. Give them a discount or a trinket or something else. The owner was like, I have to have one person just taking care of all this.

Now I have to hire one person to take care of all this. And I'm like, is this a bad thing? She goes, are you kidding me? I doubled my revenue just from these little touches. Doubled it.

So is it worth me to hire one more person to take care of it? She's like, I could make the hire fast enough.

Freddy D: 00:20:31

Yeah. And it's a simple thing. It's just a simple loyalty program. Like you just said. It just, It's.

Steve Feld: 00:20:37

It wasn't crazy.

Freddy D: 00:20:38

Yeah, nothing crazy. I have meetings at a, at a deli. And every time I get 10 meals there and I meet them twice a month, I go there for a meeting. So my tenth one is free.

And. But we always go there because the food's good. And I also appreciate the loyalty program as their way of saying thank you for doing business with us.

Steve Feld: 00:20:58

That's it. It's. It doesn't have to get. People make it so complex, like, this is going to be such a burden on me. And it's not. You got to start with something.

What would that be? What's the simplest, like the low hanging fruit that you can get people to repeat purchase from you and you're going to reward them. It's not.

Don't make it so difficult. And I see that with some companies, they're making it so complex that no one wants to take action.

It's like getting a rebate, a refund, or hey, send them this postcard and you'll get $100 off or $100 check from all things we buy, mostly electronics. Then if you read the Fine print. You have to actually dance through hoops, fire hoops, walk on hot holes. Exactly.

Freddy D: 00:21:40

Swim in the river full of piranhas.

Steve Feld: 00:21:43

And you're still eight to 12 weeks out. Well, you're making it the barrier so hard to take advantage of your incentive. Then people don't do it.

And then you think you're winning, you're actually losing. Because people remember that and they'll tell everyone how horrible it is to get that incentive.

Freddy D: 00:21:59

Right. Because it's really not an incentive.

Steve Feld: 00:22:01

It's not an incentive.

Freddy D: 00:22:02

It's not an incentive. What are complementary businesses?

People don't really talk a lot about complementary businesses, but really I think that's a topic that I want to dive into a little bit, is how you can create business alliance partnerships and those partnerships become super fans to promote your business and you become a super fan to promote their business. So talk about that a little bit.

Steve Feld: 00:22:26

We could use a thing called an event chain. So it's like everyone before you that leads up to shopping at your place and then everyone after you is everyone. You could refer to them.

So it's something that, say they offer that you don't offer, but it's complimentary. So for example, you mentioned, like the landscape. A landscaper is a great. We'll put them right in the middle.

So who can refer a landscaper, a paving company, masonists. But could they also be the other way? Yes, absolutely.

This is where you've got to put some time in and really think who can refer people to you and you pay them a referral fee and then who can you refer your clients to that will pay you a referral fee? Right. It's another income stream. And I've heard businesses say, I don't want to Pay Freddy D 10% for giving me a client.

It's a client you didn't have. Freddie D only referred him to you because it was a good alignment. Right. Are you on crack?

It's stop the madness, pay him his fee and then beg him for more.

Freddy D: 00:23:28

Yeah, exactly. And, you know, the opposite comes into play. You've got, you know, John the painting and Mike the flooring.

And the flooring company is giving John a bunch of referrals. There's no giving it back. And so basically it's a one way that.

And at some point in time the flooring guy is going to say, you know what, this relationship isn't working because it's one direction. I'm the one that's giving the painting guy all the referrals and I've got nothing Back. There's nothing in this for me. It doesn't work.

And that partnership dissolves. And that's just it. How often does that happen?

Steve Feld: 00:24:05

Besides all the time. That's where you have to get the referral fee in because that holds people a little bit more accountable. So it's not so one sided.

So if I'm referring business to you all day long, but I'm getting 10% of everything you close that I referred to you, guess what? I'm going to keep doing it because to me that's easy money. And for you, you're going to be paying out that 10% because that's easy clients, right?

So now we can have that relationship. It's a one sided relationship. It works.

Freddy D: 00:24:32

It's a one worked.

Steve Feld: 00:24:34

It works.

Freddy D: 00:24:35

But if there's, if you don't even have that part of it and it's one sided, then it doesn't work.

Steve Feld: 00:24:39

Oh yeah.

If I didn't, if I didn't have the referral agreement with you, then I'm feeding you clients all day and I don't see a penny for my time giving up my contacts or any of this stuff. Now I get a little irked and it would end. I did it with a CPA one time and we had a great relationships back and forth, one to one almost.

And then one day I'm feeding her and I'm not getting anything in return. I talked to her about it and she goes, yeah, I haven't found anyone like that. I go, great. So I moved to the next cpa.

Freddy D: 00:25:06

There you go. There's a perfect example.

She could have created a relationship where you would have been a super fan of her and telling the great work that she done because it was a mutually beneficial partnership.

Steve Feld: 00:25:19

And that's it. You got to turn even your vendors, your suppliers and one of my businesses, I had all my vendors as my super fans.

The vendors, the delivery drivers, right. And the reason was I'd give them like little gifts every now and hey man, it's a hot day, here's some ice water. I knew you were coming.

Or an icy something for your neck. And he's okay, let me get it back to you. I'm like, no, next time you're going to see me next week.

Little teeny tiny things like this went so much further.

So when I needed, he would, the delivery driver would tell me what's going on in other stores, who owns them, what's going on, gave me all this info and then I ended up forming a co op with all my Competitors.

Freddy D: 00:25:56

There you go.

Steve Feld: 00:25:57

Because I started building a relationship with the delivery drivers, and I turned them in. My raging. My raving fans. And then when it came, when the economic downturn hit, all these people are, like, ready to.

They got to get out of their business. They all come to me because they have the relationship. And it was like, I just bought their databases for, like, pennies on the dollar.

I don't want their equipment because I already knew what they were buying and I knew all their inventory stuff, right? So build those relationships, Even if it is your competitors, it's crazy. People don't want to talk to your competitors.

I'm like, I know a lot of my competitors, and we have great relationships, and we give business to each other because you might do something I don't do, or it's just different, or we've all had the client where it's oil and water, right? And I've had clients like that or prospects, and I go, you know what? I know someone who's better fit for you because they're just like you.

They talk in circles, but they'll understand you. I don't.

Freddy D: 00:26:53

Right?

Steve Feld: 00:26:54

And that relationship would be great. And I got a referral fee out of it. Why not?

So now that coach is chatting me up and always thinking, if I come across a client I can't relate to, I know who to call.

Freddy D: 00:27:04

I remember when I was a sales guy in the software industry and there was another sales guy. We were both district managers, but for two different companies. And we were like two samurai warriors.

We would bow, we had respect for one another, and we would go into a company and one of us would win, one of us would lose. We would bow on the way back out. And one day, Don calls me up and says, hey, to buy your lunch, I'm going like, huh? What? But he says, I'm buying. Okay.

I went to lunch with him, and it turns out that he was being promoted to a corporate accounts position and had enough respect for me that he wanted me to take. Take over and join his company and take over his territory. And he was the number one sales guy.

And all because of the fact that just like you were talking, we respected one another, we communicated with one another, and I ended up being the top sales guy in that company for a couple years in a row just because of that relationship. And I'm still friends with this guy today, and we're 20, almost 30 years later.

Steve Feld: 00:28:08

And that's the thing a lot of people don't realize. The relationships are all out there. It's how are you nurturing it? And the same thing with your clients, your staff, and of course your vendors.

I made sure to get to know all my vendors on a deeper level, not just transactional. And I got a lot of deals from them and I know I made them a lot of money, so it was very reciprocal.

But you know what, you have to build the relationship because I knew I needed the vendors, they needed me. Yep.

Freddy D: 00:28:36

And it's very important. I had a super fan when I was selling to a tool and die mold shop back in Illinois.

And when I started working with that company, they were a 40 man company. And the IT manager, I knew what his goals was. He wanted to be the IT manager. As the company grew, they ended up going from 40 people to 120 people.

And I remember it was a sales contest.

And I called up Bob and said, hey, Bob, I know that we talked about this other workstation towards the end of the year, but this contest ends in July. Can we make something happen? And he goes, yeah, can you delay payments and I'll give you an order?

And so I said, yeah, I can get delay the payments till the time frame that they needed. So he got me the order, I won the prize. All because of the relationship that I had with him. And he was my super fan.

Because every time I'd sell to some other company, I would have them call Bob and Bob would tell about what I've done for their company and et cetera. And the sale was done and. And Bob was my closer.

Steve Feld: 00:29:40

That's it. I just did this for a pizzeria. I don't know the owner of the pizzeria. I've been to the pizzeria multiple times.

Whenever I'm in a certain part of town, I go to that pizzeria because it's darn good pizza. So I knew someone who lives close to him and they said they've never heard of it, so I referred it to them.

They just told me through a text last night that they went. And they go, oh my God, it's one of the best pizzerias I've ever been to. I go, so that's just the power of taking care of your clients.

Because every time you go, I walk in there, you feel welcome, you feel it's definitely a family. They're definitely family. And they're all from Italy and it's just a fun environment. But you know what?

They're happy and they're taking care of their clients. They might have it as a transactional, but they're making it more on a deeper level just by being themselves. Not being something fake.

They're not trying to be Pizza Hut and all this other stuff.

Freddy D: 00:30:29

No.

Steve Feld: 00:30:29

And they know it.

Freddy D: 00:30:30

Yeah, same thing.

I have a customer in Michigan. They make pot pies and their business has exploded.

And I remember working with the woman that owns the company when she was starting it in her kitchen, she was cooking the pot pies in her kitchen. And she opened up a store during the pandemic and of all things. And now she's taken over the store next to them and doubled in size.

All because of the fact that she does some really cool things. She's created a loyalty program. She's created a referral program program. They engage people on the social media sites.

And every time she's at the farmer's market, she takes a. A little video and says, hey, I'm at the farmer's market. So she posts a video. Just the little things.

But she's engaging and her business is exploding. They've got, I think 4,000 followers on Facebook. All organic. No. No purchases.

Steve Feld: 00:31:23

Good. It's the little things. And a lot of companies don't realize it because they're so busy being busy.

But if you put a little bit of time out, block it and come up with a true plan. Just don't wing this stuff. Whatever you do, please don't wing this stuff.

Because you wing it, you're not going to get results and then you're going to get discouraged and then you're going to poo every good idea after that. So, right. You have to come up with the plan, the strategic and tactical plan, because that's two different things. Right.

Focus on your strategic 80% of it, 20% your tactical, and just pull the trigger and watch the magic happen. Block the time out for these little thank you cards. It really will not take you as long as you think.

Freddy D: 00:32:05

A little time for huge return.

Steve Feld: 00:32:07

Yeah. I started blocking the time out on Sundays for these thank you cards. So I started blocking two hours. It's going to take me two hours to do all this.

So I did it like watch while watching football as I started realizing it's taking me 30 minutes maximum and I was enjoying it. Sounds like, okay, you felt good.

Freddy D: 00:32:23

More importantly, you felt good sending them out there.

Steve Feld: 00:32:26

Oh, yeah.

Freddy D: 00:32:27

And so that creates more good energy. And. And what you put out, you get 10 times back. So it absolutely works.

Steve Feld: 00:32:34

Oh, absolutely.

Freddy D: 00:32:35

So Steve, how do people find you?

Steve Feld: 00:32:37

Yeah, the. One of the biggest place or the biggest places. I'm on all social media platforms, but primarily my Website is biz biz, coachsteve.com.

that and I'm on LinkedIn. Those are my two primary, I should say social media channels because I know where my people, my peeps are.

I'm on Instagram, but I don't go there too often. I haven't been on it in a while since I've been out of the country at a convention for a few weeks. I know it's horrible. So those trips come up.

It was a long. I wish I could say it was enjoyable. It was just long.

But, yeah, I'm back in the game and I do a lot of workshops, presentations, and I have plenty of information on my website. So it just helps business owners to help them grow their business. It's free content. You don't have to opt in to jack. Just enjoy. Okay.

Freddy D: 00:33:27

Anything that you want to give to our listeners?

Steve Feld: 00:33:30

Yeah, I think we're doing the 10k book.

Freddy D: 00:33:33

Okay.

Steve Feld: 00:33:33

100K book. I think that's it out of all the books. I just got the proof in of my ninth book from my editor. Oh, wow.

We're working on that, but I believe it's the 100k book. It's eight simple strategies to grow your business without spending another penny on marketing or advertising.

And they're simple to do, obviously, for free. You just have to put a little bit of work into it and it details them out in the book.

Freddy D: 00:33:59

Excellent. Steve, thank you very much for being on the Business Superfans podcast.

It was a pleasure chatting with you, and I think our audience has got a lot of valuable nuggets out of this show, and I look forward to having you on the show again in your future.

Steve Feld: 00:34:14

All right, thank you for having me. I just wish everyone the best business success.

Freddy D: 00:34:17

All right, thank you.

Speaker D: 00:34:19

We hope you took away some useful knowledge from today's episode of the Business Superfans podcast. The path to success relies on taking action. So go over to businesssuperfans.com and get your hands on the book.

If you haven't already, join the accelerator community and take that first step in generating a team of passionate supporters for your business. Join us on the next episode as we continue guiding you on your journey to achieve flourishing success in business.