Episode 6

full

Published on:

26th Oct 2022

Practice Growth HQ | The Fine Art of Listening to Your Customers with Author, Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode!

What you’ll learn:

(07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business
(13:10) Discover why learning more about your customers will keep them returning to you again and again
(17:10) Learn simple techniques for dramatically increasing customer retention
(19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter
(22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
(25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)
(27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice)
(31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in
(36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
Plus loads more!

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

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Support the Business Superfans Podcast

Thank you for considering a contribution to the Business Superfans Podcast! Your generosity fuels our mission to inspire and empower entrepreneurs, solopreneurs, and business owners like you. Every dollar helps us bring on incredible guests who share not only actionable strategies for creating superfans through Total Experience (TX) but also insights to accelerate business growth and achieve sustainable success.

By supporting our show, you’re not just helping us produce meaningful content—you’re investing in a community-driven to thrive. Your contribution enables us to continue delivering impactful episodes packed with tools and inspiration for building businesses that flourish.

Together, we’re transforming challenges into opportunities, sparking innovation, and creating a network of superfans championing your success. We’re incredibly grateful for your generosity and excited to have you with us on this journey.

Thank you for helping us make a lasting impact. Your support means everything! 💡✨

L. Frederick Dudek (Freddy D)

Support our mission to help businesses create superfans that propel their growth.

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About the Podcast

Business Superfans

Interviews with global experts sharing actionable strategies to grow a sustainable business through superfans.

Welcome to the Business Superfans—the podcast show where real experts share real growth strategies to build a profitable, sustainable business.

Hosted by Frederick Dudek (Freddy D)—bestselling author of Creating Business Superfans® and a global business growth strategist with 35+ years of experience—this podcast brings you candid conversations with experts in leadership, marketing, sales, customer experience, stakeholder engagement, finance, HR, SaaS, and AI innovation.

Each episode delivers actionable takeaways to help you grow revenue, deepen stakeholder loyalty, and build a business that scales—powered by superfans.

You’ll hear from:
- Founders and CEOs who’ve built loyalty-first companies
- Sales and finance leaders driving measurable results
- HR pros building thriving internal cultures
- AI tool creators redefining engagement and automation
- Customer experience experts turning everyday interactions into lifetime advocacy

Whether you're leading a small business or scaling a growing company, you'll gain proven frameworks to attract ideal clients, energize your team, grow profitably, and create lasting impact.

🎙️ New episodes drop every Tuesday, Thursday, and Saturday.
Subscribe now and build the kind of business people believe in, talk about, and champion as their own—while creating a lifestyle you love and a business that makes you smile.

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About your host

Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.

Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.