Episode 6

full
Published on:

26th Oct 2022

Practice Growth HQ | The Fine Art of Listening to Your Customers with Author, Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.  

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode! 

What you’ll learn: 

  • (07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business 
  • (13:10) Discover why learning more about your customers will keep them returning to you again and again
  • (17:10) Learn simple techniques for dramatically increasing customer retention
  • (19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter  
  • (22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
  • (25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)  
  • (27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice) 
  • (31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in 
  • (36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
  • Plus loads more! 


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy
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About the Podcast

Business Superfans®: The Service Providers Edge
Leadership and growth strategies to scale service-based businesses with People, Processes, and Profitability.
Running a service-based business is hard. Most owners — in the trades or professional services — struggle with the same problems:

- How do I get more of the right clients without spending more on marketing?
- How do I find, keep, and motivate great people?
- How do I stop being the bottleneck in my own business?
- How do I fix my broken systems and get my time back?
- How do I raise profitability when costs keep rising?
- How do I use AI without feeling overwhelmed?

If you’ve asked yourself any of these, this show is your missing playbook.

Each episode reveals how to align People, Processes & Profitability so you can scale smarter, lead stronger, and build a business that runs with consistency, clarity, and sustainable profit — not chaos.



As the author of Creating Business Superfans®, your host L. Frederick Dudek (Freddy D) delivers lively conversations with global founders, CEOs, sales and marketing leaders, culture architects, and SaaS + AI innovators — plus solo episodes where he breaks down the playbooks, mindsets, and systems service-based entrepreneurs need most.



These insights help you turn your team, clients, and partners into unstoppable advocates — what Freddy D calls Business Superfans® (think sports-team superfans): your ultimate growth engine.

Freddy D has lived the climb. After leaving home at 17 and working multiple jobs to finish high school, he rose from draftsman to global sales and marketing director in the emerging CAD/CAM industry, helping grow a software platform from zero to millions. In 2023, he added $1 million in revenue to a 30-year-old service business and positioned it for a successful acquisition.



Tired of brainstorming by yourself? Join the Entrepreneur Prosperity™ Hub—a free-to-join Skool community for service-based entrepreneurs who want clarity, support, collaboration, and a proven path to sustainable growth. Join today!

Get Frederick’s book at https://linkly.link/2GEYI
Join the Entrepreneur Prosperity™ Hub at https://linkly.link/2KjG3
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.