Episode 6

full
Published on:

26th Oct 2022

Practice Growth HQ | The Fine Art of Listening to Your Customers with Author, Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.  

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode! 

What you’ll learn: 

  • (07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business 
  • (13:10) Discover why learning more about your customers will keep them returning to you again and again
  • (17:10) Learn simple techniques for dramatically increasing customer retention
  • (19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter  
  • (22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
  • (25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)  
  • (27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice) 
  • (31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in 
  • (36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
  • Plus loads more! 


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy
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About the Podcast

Business Superfans® Advantage
Where Authority Builds Prosperity
BUSINESS SUPERFANS ADVANTAGE | Where Authority Builds Prosperity
Most service business owners are stuck: great at their craft, buried in the grind, squeezed by shrinking margins and constant uncertainty. You attract clients, but growth just means more chaos. You hire people, but can't scale without doing everything yourself.
What if the answer isn't working harder—it's building superfans?
Business Superfans Advantage teaches service-based entrepreneurs—from trades to professional services—how to transform their entire business ecosystem into raving brand advocates. Employees, partners, suppliers, and clients become your growth engine, promoting you for free like sports superfans.

You'll discover:
- How to blend time-tested business fundamentals with modern AI and automation for maximum impact
- Proven strategies from highly successful entrepreneurs across the globe—overlooked fundamentals that dominate when combined with cutting-edge tools
- How to turn stakeholders into superfans who drive referrals, retention, and revenue
- Authority positioning that shortens sales cycles and compounds over time
- Systems that scale your service business without you doing everything

Hosted by Frederick Dudek (Freddy D)—bestselling author of Creating Business Superfans®, global business prosperity advisor, and hands-on operator who recently added $1M in revenue to a 30-year service company and positioned it for acquisition.

Each episode features conversations with world-class CEOs, founders, sales leaders, culture builders, and innovators from around the globe who've built and scaled service businesses the right way—blending old-school relationship principles with cutting-edge tools and systems. Plus solo Authority Edge episodes where Freddy breaks down leadership, stakeholder alignment, and proven strategies that work in the real world.

Whether you run a plumbing company, law firm, med spa, consulting practice, or contracting business—if you're ready to build a business that runs without you by combining what's always worked with what works now, this is your show.

Get the book: https://linkly.link/2GEYI
Join for free Entrepreneur Prosperity Hub: https://www.skool.com/eprosperityhub/about
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.