Episode 6

full
Published on:

26th Oct 2022

Practice Growth HQ | The Fine Art of Listening to Your Customers with Author, Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.  

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode! 

What you’ll learn: 

  • (07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business 
  • (13:10) Discover why learning more about your customers will keep them returning to you again and again
  • (17:10) Learn simple techniques for dramatically increasing customer retention
  • (19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter  
  • (22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
  • (25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)  
  • (27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice) 
  • (31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in 
  • (36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
  • Plus loads more! 


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy
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Thank you for considering a contribution to the Business Superfans Podcast! Your generosity fuels our mission to inspire and empower entrepreneurs, solopreneurs, and business owners like you. Every dollar helps us bring on incredible guests who share not only actionable strategies for creating superfans through Total Experience (TX) but also insights to accelerate business growth and achieve sustainable success.

By supporting our show, you’re not just helping us produce meaningful content—you’re investing in a community-driven to thrive. Your contribution enables us to continue delivering impactful episodes packed with tools and inspiration for building businesses that flourish.

Together, we’re transforming challenges into opportunities, sparking innovation, and creating a network of superfans championing your success. We’re incredibly grateful for your generosity and excited to have you with us on this journey.

Thank you for helping us make a lasting impact. Your support means everything! 💡✨

L. Frederick Dudek (Freddy D)
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About the Podcast

Business Superfans
Actionable growth & success strategies from global experts to turn every stakeholder into a loyal Business Superfan®.
Business Superfans® Podcast—Growth & Success Strategies for SMBs

Hosted by Frederick “Freddy D” Dudek—bestselling author of Creating Business Superfans® and global growth strategist—this show delivers candid conversations with the leaders who’ve cracked the code on profitable, sustainable growth. Each episode hands you step-by-step playbooks and AI-powered tools covering sales, marketing, finance, leadership, culture, customer experience, stakeholder engagement, SaaS, and innovation so you can transform every stakeholder into a passionate brand advocate.

What you’ll learn
• Attract ideal clients with proven sales & marketing frameworks
• Energize teams through culture-first leadership and HR best practices
• Scale profits using data-driven finance tactics and modern SaaS stacks
• Delight customers and spark rave reviews that fuel word-of-mouth growth
• Leverage AI to automate, personalize, and accelerate success

Who you’ll hear from
• Founders & CEOs who built loyalty-first companies
• Sales, finance, and CX leaders driving measurable results
• Culture architects turning teams into high-performing superfans
• SaaS innovators & AI disruptors redefining engagement and automation

Whether you’re running a small business or scaling a rising enterprise, you’ll walk away with actionable insights to boost revenue, deepen loyalty, and create the kind of business people believe in, talk about, and champion as their own.

🗓 New episodes every Tuesday, Thursday, and Saturday—plus shorts and live Q&As for deeper learning.

👉 Subscribe now and join a global community committed to turning one action, one stakeholder, into one Superfan closer to lasting success. Show notes, free tools, and community access at FrederickDudek.com.
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.