Episode 7

full
Published on:

18th Jan 2023

From MD to Entrepreneur with Dr. Pranay Parikh | Creating Superfans with, Frederick Dudek

Honestly, all businesses need superfans. These are not only the people who will buy your products but also the right people you want to work with as a business owner. Superfans are a business’ loyal client base, which, in most cases, becomes your brand ambassadors. Imagine treating your clients so well that they tell their friends to come for the same experience. You will never spend on advertising any other time. It’s the squad that sends you referrals and sells the brand on your behalf. Learn how to get more of those superfans and keep them with our today’s guest, Frederick Dudek.

Frederick is the author of a best-selling book, podcaster, speaker, and sales & marketing executive with over 30+ years of experience achieving breakthrough sales performance results in domestic & global business markets. He has led corporate sales and marketing efforts in the SaaS industry. Frederick’s combined knowledge in Marketing, Sales Processes, Channel/Partner Relationships, SaaS Sales, Cloud Computing, Complex Consultive Selling/Negotiation, C-level Networking & Relationship Building has rapidly helped organizations accelerate their growth

curve. In this podcast episode, we talk about how to create superfans. You will enjoy how to make sales and how to have fun, something that you’ve always dreaded.

Key Highlights from the Show

[00:00] Episode intro and a quick bio of the guest, Frederick Dudek

[01:35] How Frederick’s idea of superfans came about

[02:39] Know more about Frederick and his passion for writing the superfans book

[04:36] Frederick’s foundation of sales

[06:25] The three types of salespeople

[08:03] Why numbers should be the last thing to talk about in sales

[12:45] How to get clients to know what they need

[15:57] Your good business experience will speak for itself

[19:24] What Frederick has learned in creating superfans

[26:41] Common mistakes people make when building superfans

[30:02] Frederick’s advice to medical doctors starting their sales side gig

[32:18] Pain points he has experienced in sales

[33:51] The one thing Frederick wishes to have put more resources into when starting his entrepreneurship journey

[36:12] How Frederick stays up to date and the sales training he recommends

Notable Quotes

● In sales, if you get down to numbers and specifications with your clients, you’ve probably lost the sale already. [08:03]

● A lot of times, clients don’t even know what they want. You must know how to help them decide as a salesperson. [12:42]

● Your business superfans are literally selling on your behalf. [15:08]

● Regardless of color and religion, human beings will crawl through broken glass for

appreciation and recognition for a good experience you gave them. [15:57]

● “Imagine” is a powerful sales word because it gets down to a customer’s mindset.

Salespeople should use it frequently because it changes the dynamics of the

conversation. [32:29]



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About the Podcast

Business Superfans: The Service Providers Edge
Entrepreneurship, leadership, and business growth strategies from global experts—helping service-based business owners boost profits and transform stakeholders into loyal Business Superfans® who fuel reviews, referrals, retention, and revenue.
Growth Strategies for Service-Based Businesses

Business Superfans®: The Service Providers Edge delivers proven growth strategies for entrepreneurs, service-based businesses, professional service firms, and trades businesses. Hosted by Frederick Dudek (Freddy D)—bestselling author of Creating Business Superfans®, creator of the Superfans Growth Hub™, and global growth strategist—this business growth podcast equips business owners with AI-powered tools, actionable playbooks, and real-world frameworks to scale with loyalty, innovation, retention, and profit.

At its core, this show is about building brand advocates, brand champions, and loyal stakeholders who become your business growth engine—driving reviews, referrals, retention, and organic, holistic business growth.

The Core Challenges We Help Service-Based Businesses Overcome:

Client Acquisition & Retention
- “How do I consistently win new business while keeping my best clients loyal and referring others?”

Cash Flow & Profitability
- “Why does it feel like we’re always busy but never as profitable as we should be?”

Talent & Time Constraints
- “How can I find (and keep) the right people—employees, contractors, and partners—and free myself from being the bottleneck in my own business?”

Operational Inefficiency & Systems
- “What systems or tools do I need so my business runs smoothly without constant firefighting?”

You’ll hear from:

- Founders & CEOs building values-based service businesses

- Leaders in sales, finance, and customer experience delivering tangible results

- Culture architects strengthening business culture, employee retention, and customer retention

- SaaS and AI innovators redefining stakeholder engagement, supplier engagement, and distributor engagement

And every Monday, you’ll get Freddy D’s Take—solo episodes where I share my personal insights, hard-earned lessons, and practical leadership strategies. From servant leadership to business partnerships, I reveal the proven practices that help you scale smarter, strengthen stakeholder relationships, and create a revenue engine that fuels referrals, retention, and repeat business.

Whether you want a lifestyle business that provides freedom or a high-growth model that dominates your market, every episode equips you with immediate, implementable insights. This is the business growth podcast designed for service-based entrepreneurs who want business freedom through smarter systems, stronger relationships, and sustainable results.

New episodes drop weekly, featuring Freddy D’s Take, solo discussions, interview-style episodes, and short clips.

Subscribe now and discover how to turn your employees, contractors, customers, and partners into Business Superfans®—unstoppable advocates driving reviews, referrals, retention, and revenue so you can achieve the freedom and lifestyle you’ve worked for.

Dive deeper with show notes and free tools at FrederickDudek.com. Got questions or curious where to start? Book your FREE 30-minute consultation with Frederick Dudek (Freddy D) at FrederickDudek.com/schedule. You’ll walk away with actionable takeaways you can immediately implement to begin transforming stakeholders into Business Superfans® who drive reviews, referrals, retention, and revenue. This is a no-fluff call—just clear strategies to help you grow.
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.