Episode 7

full
Published on:

18th Jan 2023

From MD to Entrepreneur with Dr. Pranay Parikh | Creating Superfans with, Frederick Dudek

Honestly, all businesses need superfans. These are not only the people who will buy your products but also the right people you want to work with as a business owner. Superfans are a business’ loyal client base, which, in most cases, becomes your brand ambassadors. Imagine treating your clients so well that they tell their friends to come for the same experience. You will never spend on advertising any other time. It’s the squad that sends you referrals and sells the brand on your behalf. Learn how to get more of those superfans and keep them with our today’s guest, Frederick Dudek.

Frederick is the author of a best-selling book, podcaster, speaker, and sales & marketing executive with over 30+ years of experience achieving breakthrough sales performance results in domestic & global business markets. He has led corporate sales and marketing efforts in the SaaS industry. Frederick’s combined knowledge in Marketing, Sales Processes, Channel/Partner Relationships, SaaS Sales, Cloud Computing, Complex Consultive Selling/Negotiation, C-level Networking & Relationship Building has rapidly helped organizations accelerate their growth

curve. In this podcast episode, we talk about how to create superfans. You will enjoy how to make sales and how to have fun, something that you’ve always dreaded.

Key Highlights from the Show

[00:00] Episode intro and a quick bio of the guest, Frederick Dudek

[01:35] How Frederick’s idea of superfans came about

[02:39] Know more about Frederick and his passion for writing the superfans book

[04:36] Frederick’s foundation of sales

[06:25] The three types of salespeople

[08:03] Why numbers should be the last thing to talk about in sales

[12:45] How to get clients to know what they need

[15:57] Your good business experience will speak for itself

[19:24] What Frederick has learned in creating superfans

[26:41] Common mistakes people make when building superfans

[30:02] Frederick’s advice to medical doctors starting their sales side gig

[32:18] Pain points he has experienced in sales

[33:51] The one thing Frederick wishes to have put more resources into when starting his entrepreneurship journey

[36:12] How Frederick stays up to date and the sales training he recommends

Notable Quotes

● In sales, if you get down to numbers and specifications with your clients, you’ve probably lost the sale already. [08:03]

● A lot of times, clients don’t even know what they want. You must know how to help them decide as a salesperson. [12:42]

● Your business superfans are literally selling on your behalf. [15:08]

● Regardless of color and religion, human beings will crawl through broken glass for

appreciation and recognition for a good experience you gave them. [15:57]

● “Imagine” is a powerful sales word because it gets down to a customer’s mindset.

Salespeople should use it frequently because it changes the dynamics of the

conversation. [32:29]



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy
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About the Podcast

Business Superfans®: The Sevice Providers Edge
Build a team of Superfans. Build authority. Step out of the grind.
Running a service-based business is hard. Whether you’re in the trades or professional services, most owners face the same challenges:

- How do I attract better clients without spending more on marketing?
- How do I find, keep, and motivate great people?
- How do I stop being the bottleneck in my own business?
- How do I stop wearing all the hats and build a team that actually runs the business?
- How do I fix broken systems and get my time back?
- How do I protect margins as costs keep rising?
- How do I use AI without feeling overwhelmed or distracted?

If these questions sound familiar, this podcast is your missing playbook.

Business Superfans®: The Service Providers Edge delivers practical, proven strategies to help you align People, Processes, and Profitability—so your business no longer depends on you doing everything and can scale with clarity, consistency, and sustainable profit.

Build a team. Build authority. Step out of the grind.

Hosted by L. Frederick Dudek (Freddy D)—bestselling author of Creating Business Superfans®, global prosperity advisor, and hands-on operator—you’ll hear conversations with founders, CEOs, sales and marketing leaders, culture architects, and SaaS + AI innovators shaping the future of service-based growth.

You’ll also hear Authority Edge™—Freddy D’s solo episodes focused on leadership, stakeholder alignment, and positioning strategies that build trust before the first call. The result: shorter sales cycles, stronger referrals, and growth that compounds—without you being stuck in daily fire drills.

At the core of the show is a simple goal: turn your employees, customers, and partners into Business Superfans®—sports-team-level advocates who fuel Recognition, Reputation, Retention, Reviews, Referrals, and Revenue (the R⁶ Reactor™).

Freddy D has lived the climb. After leaving home at 17 and working multiple jobs to finish high school, he rose from draftsman to global sales and marketing director in the CAD/CAM industry, helping scale a software platform from zero to millions. In 2023, he added $1M in revenue to a 30-year-old service business and helped position it for a successful acquisition.

If you’re done wearing every hat and trying to figure it out alone, join the Entrepreneur Prosperity™ Hub—a free Skool community for service-based entrepreneurs focused on clarity, collaboration, accountability, and sustainable growth.

Get the book: https://linkly.link/2GEYI
Join the hub: https://skool.com/eprosperityhub
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About your host

Profile picture for Frederick Dudek

Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.