Biz Coach & Coffee | Interview Frederick Dudek, Author of Creating Business Superfans

Steve Feld: 00:00:19

Hello, I'm biz coach Steve Feld and my goal is to stop business owners from suffering entrepreneurial depression and stuff. Start making running their businesses much easier. Business owners and entrepreneurs hire me to crack seven figures without burning themselves out.

Welcome today's version of Biz Coach and Coffee. We have another great guest for you today. We have Frederick Dudek. Now, I've known him for a long time. This guy is pretty darn amazing.

I mean, he just finished writing a book which you were just going to be talking to us about.

But when Frederick isn't turning his ideas into millions of dollars in global sales, the award winning author, speaker and top sales executive spends his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick's mentorship and experience through his new book, Business Superfans. Welcome, Frederick.

Freddy D: 00:01:15

Hey, Steve. Great to be on your show. Excited, lots of things happening.

Steve Feld: 00:01:20

Oh yeah, this will be great.

Freddy D: 00:01:22

Book is real. It exists. It's only four years in the making, multiple restarts and redos and start overs.

But we got it past the finish line and it's been the number one new release for over a week now.

Steve Feld: 00:01:39

Oh, excellent. I know. I've seen their copies when you were in the creation phase of it and given some feedback on those things.

And watching you through this whole journey, it's been amazing. And I think a lot of people don't realize, you know, we have a lot of business owners, entrepreneurs in creating a book of labor of love.

I mean, you really need a lot of support around you. Isn't that true?

Freddy D: 00:02:02

Oh, absolutely. You got to have a. It takes a village is one of the things I talk about is, you know, it's a team and you got to have multiple people that help.

And because you can't do everything and getting a good team is critical. And more importantly, acknowledging that team for their efforts is even more critical because that just motivates them to do more for you.

Steve Feld: 00:02:32

Exactly.

Freddy D: 00:02:32

Which I talked about in the book.

Steve Feld: 00:02:35

And we've talked about it too. It's like little things matter, don't they?

Freddy D: 00:02:39

Absolutely. It's saying a thank you. I appreciate you. Excellent job. I'm empowering you. You make the call, you're running this thing. It's in your hands.

People feel that they're empowered and if you make people feel empowered, they're going to go out of their way to do a good job.

Steve Feld: 00:03:06

Exactly.

Freddy D: 00:03:08

Great.

Steve Feld: 00:03:08

And tell us a little bit more about yourself too, because I know we're going to go back a little bit. But you know how do you go in and work with people or who are your clients and how do you help them?

Freddy D: 00:03:18

e. We're moving them from the: 1990

We're changing some of the marketing approaches. But I helped them bring on board, for example, a new customer success advisor.

He's a refugee from Afghanistan that was involved with helping our military. Very smart guy. Having him to be our onboarding person to help new customers get onboarded with us, know how to use the system.

So they can either do instant, you know, telephonic interpreting, video interpreting, or in person interpreting. And that's his role as well as helping interpreters get on board.

So I'm modernizing, you know, that company and their websites, 400languages.com and they're also happened to be one of my sponsors for my book. And they're, you know, we're.

We're taking them to a whole nother level to where, you know, they're now starting to do employee birthday party recognitions because I talk about the importance of that in the book. And they got a copy of the book. And we've been starting to implement a lot of the things that I talk about in the book.

Steve Feld: 00:04:50

I know we've talked about like those little teeny tiny things, you know, how to recognize your employees and give a lot of value to them and basically turning them into, well, superfans for your own business.

Freddy D: 00:05:01

I know that's really. You're exactly right because here's the thing. And the reason I created Business Superfans, it's a very different book.

And that's why we call it the winner's Playbook. Very different book than what's a lot of that's out there.

A lot of people write a book strictly on stuff for customers, and then you've got another group that talks about stuff for employees. Nobody ever talks about Business Alliance Partners and how to build relationships and maintain relationships with that.

And nobody ever really talks about how really they're all three interconnected. And that's one of the things that I took upon and that's when I saw something that was really unique, was.

And that's what motivated me to write Business Superfans was the fact that at the end of the day, all three are very intertwined. If you take care of your customers, they're going to they're going to be promoting you.

If you take care care of your employees, they're going to take a good care of your customers and they're going to also take care of your business alliance partners. If you don't take care of your business alliance partners, which is probably a referral source. As an example, a painter and a floor.

Okay, you know, the flooring guy gets in and gets a couple projects and says, oh, not that we got new floors, we need paint, walls painted.

Well, if the flooring guy is always giving the painting guy referrals and a painting guy is giving nothing back to the flooring guy event, that relationship is going to dissolve because it's a one way thing. It's not a partnership anymore.

So those are the things I talk about and how to keep everybody energized and enthusiastic to become your business super fan.

Steve Feld: 00:06:41

Exactly. It's a nurturing, nurturing program. I think a lot of businesses fail on that. No matter what size you're in, it's.

I know we've also talked about, it's like even joint venture partners, we get you. I received gifts from Frederick and he, I'm always, he's always on top of my radar. He's always first when I call on certain things.

It's like why it's the little things that he's, he does it adds.

Freddy D: 00:07:09

And that's, that's why we created, you know, here's the other unique part. You know, a lot of people write a book. I created stuff to go in conjunction with. So what we created was the Business Superfan scorecard wheel.

And so what happens is at the end of each chapter you can rate yourself 0 to 10 and how your business collectively is doing for this topic in that particular chapter. Then you move to the wheel here and you'll end up. Most people won't have a circular wheel, they'll have a dilapidated wheel.

And they know what they need to fix on.

So what we did was, okay, well now that you know what you fix on, we created a worksheet, an action plan that goes in conjunction with it that okay, what action steps I'm going to take, who's responsible, what's my deadline, resources, what are my barriers and what are the results I expect? And so you know that there's a whole aspect that to make it more interactive and guide people to do it.

And you know, we're launching the business Superfan accelerator community which will be helped to help keep people accountable as well as the Business Superfan podcast, which you and I have talked about but they'll be starting sometime next month.

Steve Feld: 00:08:24

Excellent. Well, we're going to take a quick break to have our sponsor give a quick plug and we will be right back with Frederick.

This episode is sponsored by Spotlight Books. Get your expert book completed in 30 days.

If you don't have an expert lead magnet book about you and how you serve your market, then visit www.spotlight books.com. Link is also in the show notes. Put a spotlight on your expertise. And we're back. And we're back with Frederick.

Freddy D: 00:08:59

Hello. Okay, you're talking about your.

Steve Feld: 00:09:02

Oh, go ahead.

Freddy D: 00:09:03

Yeah. No, one of the other things that, that we did is that I added as a, as a different tool is in business, you have to know what your market is.

You got to know who your avatar is, your ideal market, so you can define your marketing message to them, et cetera, et cetera. I get a whole chapter that's called a prospecting chapter. But what we did beyond that is we created the business Superfan customer avatar worksheet.

It's 14 pages. We carried everybody else's work of tools and I believe that we created the best one out there.

You know, that gets into all the different things, all, you know, your goals, pain points, challenges, fears, and it's this is a complete fillable PDF and people can actually purchase this for simply $2.97 off the business Superfans website.

Steve Feld: 00:10:07

Okay, great. And how other things can you. What do you else do you do with going into a business and do you show them this? Do you do workshops for them?

Freddy D: 00:10:18

What we're planning to do is provide coaching through the, through the Business Superfan accelerator community that will be, you know, because then people can actually interact with peers.

So it's business, so it's going to be business owners and you know, to help them accomplish the things that we talk about on a scorecard, you know, and what are you doing? How are you doing it? How can we help?

And there's different ways that will be available for people to directly connect with me or be part of a monthly video ask me anything webinar or a private superfan 6 mastermind group.

Steve Feld: 00:11:01

Great. Doesn't matter what kind of business they are or what size they are to implement these things.

Freddy D: 00:11:07

No, actually it's my whole target market for my avatar is actually a solopreneur and small to medium sized business is the type of companies that would really benefit from what's in Business Superfans. The book,.

Steve Feld: 00:11:25

What prompted you writing the book?

Freddy D: 00:11:31

I've always wanted to kind of write a book And I, I thought about it and thought about it and then finally I, four years ago, I picked up, I connected with somebody that says, I know somebody that, you know, helps people publish a book.

And so I reached out to them and we talked a little bit and they said, you know, and then I started writing and you know, and like I said, I threw out the first stuff, then the second stuff, I went down the road and threw that out, started over until I finally felt something that was good.

And one thing I can say is that once you got the topic, subject matter and it feels good and the feedback you get from testing and talking to people is positive, you just flow, it just, it just goes.

Steve Feld: 00:12:18

Exactly. Yeah, you're bringing up the whole support system. It's like, yeah, I, I just actually got my first proof in for my seventh book.

So now I got to go through that. But it's like, listen, I can't do it alone. I know you didn't do it alone. It definitely.

And I'm trying to stress that to a lot of small business owners, entrepreneurs, coaches and consultants.

It's like, listen folks, you definitely need help in your business to grow because we can only do so much, so many hours in a day, and we only know what we know. So we got to reach out to those people to get that help. And you were bringing up joint venture partners and I think that's a great strategy.

What could you. One tip, you can give everyone about joint ventures.

Freddy D: 00:13:03

One tip I can talk about is one is you can co market into each other's databases. Okay, so that's number one. And it's huge because you're basically endorsing the other guy and the other guy's endorsing or gal is endorsing you.

So that's a very brilliant, cost effective way to market into each other's market.

But at the same time, like I mentioned earlier, you've got to express appreciation and gratitude when they're giving you something because it can't be just one way, it's got to be both ways. And their people is just like everybody else and so they appreciate.

And if you have a team, so let's say you're in the home improvement industry, you're going to have somebody that does flooring, you're going to have somebody that does a lot electric or going to have somebody that does this, this, this, you want to recognize those people on, you know what I would call doing an unexpected extra something that they wouldn't expect to just say, hey, you know what, Michael, I really appreciate you and I want to just thank you for helping me on this particular project. Because of you, we were successful, the customer was happy, and we killed it.

And by the way, the customer has given us two referrals since then and a positive review when. That's it.

Steve Feld: 00:14:29

Excellent. And I know we're givers here. What kind of what can you give our audience to start taking advantage of, you know, learning this stuff?

Freddy D: 00:14:39

Well, they can clearly go to the Business Superfans website and they can get the scorecard for free. Scorecards for free. Right now if they want the this killer avatar worksheet, they can. It's normally 597 or something like that. It's down to 297.

So they'll get a discount on that as well as they can join the Business Superfans accelerator community. And that's free to get joined up as well.

Steve Feld: 00:15:07

Great. We will have all those links in the show notes. So please take advantage of Frederick's offers. Great. Any last parting words before we get out of here?

Freddy D: 00:15:18

No looking. Best thing I can suggest is or say is be a superfan superstar.

Steve Feld: 00:15:32

Excellent. Well, folks, definitely check Frederick out, take a look at his book. Make sure you go ahead and take advantage of those offers.

Frederick, I want to say thank you for being our guest here.

Freddy D: 00:15:45

Thank you, Steve.

Steve Feld: 00:15:47

We had a great time together.

And let's do this offline, but let's get on a call for about 30 minutes and let's see if we can partner up on something and help each other grow our businesses, because that's what this is all about, too.

Freddy D: 00:15:59

Sounds good, man. Talk to you soon.

Steve Feld: 00:16:01

Everyone out there, it's your business success. This is biz coach Steve Fell.

We hope you enjoy today's topic. If you'd like to discuss how you can apply these strategies in your business, let us know. This episode is sponsored by Spotlight Books.

Get your own expert book written about you in 30 days. Set yourself apart from the competition. Make sure you like and subscribe to this channel. Also, feel free to give us your comments.

We look forward to hearing from you on Biz Coach and Coffee.