Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy

Freddy D: 00:00:00

Paige Wilson, a leader in the health coaching world is originally

Freddy D: 00:00:03

from Montclair, New Jersey, and now call Santa Rosa beach, Florida, her home,

Freddy D: 00:00:09

where she lives with her husband, Ken.

Freddy D: 00:00:11

With a robust 20 year radio sales and management career, Paige honed

Freddy D: 00:00:16

her communication and leadership skills before transforming into

Freddy D: 00:00:20

health coaching six years ago.

Freddy D: 00:00:22

Passionate about empowerment and sustainable change, she has successfully

Freddy D: 00:00:26

guided over 2,500 clients across the United States, towards achieving

Freddy D: 00:00:31

profound lifestyle transformations, that enhance their physical,

Freddy D: 00:00:36

mental, and financial wellbeing.

Freddy D: 00:00:38

Her coaching philosophy is centered around empowerment and the belief that lasting

Freddy D: 00:00:43

change begins with the right mindset.

Freddy D: 00:00:45

To this end Paige leads and engaging weekly virtual discussion group

Freddy D: 00:00:49

dedicated to helping individuals shift their habits and perspectives to unlock

Freddy D: 00:00:54

a healthier, more fulfilling life.

Freddy D: 00:00:57

Her commitment to fostering personal growth and transformation has made her a

Freddy D: 00:01:02

respected leader in the health coaching community inspiring countless individuals

Freddy D: 00:01:06

to embark on their journeys to wellness.

Freddy D: 00:01:09

Welcome Paige to the Business Superfans Podcast.

Freddy D: 00:01:12

How are you this afternoon?

Paige Wilson: 00:01:13

I am doing great, Freddie.

Paige Wilson: 00:01:15

How are you doing?

Freddy D: 00:01:16

I've been doing pretty good.

Freddy D: 00:01:18

Long time no see.

Freddy D: 00:01:19

So back to the Chicago days.

Paige Wilson: 00:01:22

Back in Chicago.

Paige Wilson: 00:01:23

Yep.

Paige Wilson: 00:01:23

Yep.

Freddy D: 00:01:24

That was a hot minute ago.

Paige Wilson: 00:01:26

It was, gosh, I don't even want to think and a date

Paige Wilson: 00:01:28

myself, but think, but it's been at least probably close to 30 years.

Freddy D: 00:01:34

Yeah, it's been been, I went back for a little in 2008 for three

Freddy D: 00:01:38

years , lived downtown in old town.

Freddy D: 00:01:41

Then my brother ended up going to Germany for three months and I was on a

Freddy D: 00:01:45

month to month, so I went house sat his place and I ended up meeting my fiancé

Freddy D: 00:01:52

. It took a little while to move her back to Arizona because she didn't want to

Freddy D: 00:01:54

be one of those that meet some guy and then go halfway across the world and it

Freddy D: 00:01:59

doesn't work out, almost 12 years later we're actually tying the knot in 30 days.

Paige Wilson: 00:02:05

Congratulations.

Paige Wilson: 00:02:07

That's awesome.

Paige Wilson: 00:02:07

That is exciting.

Paige Wilson: 00:02:09

So when's the big day?

Freddy D: 00:02:10

October 2nd.

Freddy D: 00:02:11

We're getting married in Hawaii.

Paige Wilson: 00:02:13

Oh, fabulous.

Freddy D: 00:02:15

Yeah, and then we go on a long cruise.

Freddy D: 00:02:17

We leave Hawaii, we go to Kona from Kona Tahiti, American Samoa, New Zealand,

Freddy D: 00:02:22

and we finish in Sydney, Australia.

Freddy D: 00:02:24

And we're spending seven days in Australia.

Paige Wilson: 00:02:27

Oh my gosh.

Paige Wilson: 00:02:28

How long is the total trip?

Freddy D: 00:02:29

Five weeks.

Paige Wilson: 00:02:30

Oh my gosh, now that's what I'm talking about.

Paige Wilson: 00:02:33

That's a honeymoon.

Paige Wilson: 00:02:35

That's great.

Freddy D: 00:02:37

It took us long enough, so might as well take a long honeymoon.

Paige Wilson: 00:02:40

Good for you.

Paige Wilson: 00:02:41

Good for you.

Paige Wilson: 00:02:41

That's exciting.

Paige Wilson: 00:02:42

So exciting.

Freddy D: 00:02:43

Thank you.

Paige Wilson: 00:02:43

Paige, tell us a little bit about how you got to where you are in the

Paige Wilson: 00:02:47

health care field where you're actually helping people improve their health,

Paige Wilson: 00:02:54

weight loss, management and transforming people's lives in a very positive way.

Paige Wilson: 00:03:00

It's funny Freddie, because I really just fell into this.

Paige Wilson: 00:03:04

I spent 20 years in media sales and management, and that

Paige Wilson: 00:03:08

actually I was working in media when I met you in Chicago.

Paige Wilson: 00:03:11

And I about six years ago and just to give you a little frame of reference

Paige Wilson: 00:03:16

I'm getting a little personal here.

Paige Wilson: 00:03:18

I was a yo dieter.

Paige Wilson: 00:03:19

Okay.

Paige Wilson: 00:03:20

I was up and down and up and down.

Paige Wilson: 00:03:21

Not a whole lot.

Paige Wilson: 00:03:22

Maybe, 15, 20, maybe 25 after my kids pounds that I would yo and

Paige Wilson: 00:03:28

I did every diet under the sun.

Paige Wilson: 00:03:30

And I tried every pill, potion program out there and I could lose

Paige Wilson: 00:03:35

weight, but only to a certain point.

Paige Wilson: 00:03:37

And then I would gain it back.

Paige Wilson: 00:03:38

So six years ago I was introduced to this particular program that

Paige Wilson: 00:03:43

actually I am now coaching.

Paige Wilson: 00:03:45

And A week into it, I knew it was different from anything I had ever tried.

Paige Wilson: 00:03:50

And the program worked beautifully.

Paige Wilson: 00:03:52

I lost almost 30 pounds and I've kept it off.

Paige Wilson: 00:03:55

That was six years ago.

Paige Wilson: 00:03:57

In the process I had my coaches, Kept putting a bug in my ear saying, you really

Paige Wilson: 00:04:04

should think about coaching this program.

Paige Wilson: 00:04:06

That'll help you keep your weight off.

Paige Wilson: 00:04:08

You're going to have friends want to know what you're doing.

Paige Wilson: 00:04:10

Sure enough.

Paige Wilson: 00:04:11

I had a friend want me she wanted to know what I was doing

Paige Wilson: 00:04:15

and she wanted me to coach her.

Paige Wilson: 00:04:17

So I became a coach and I was actually at that time doing real estate full time.

Paige Wilson: 00:04:23

I was doing this coaching gig on the side, and it just, exploded.

Paige Wilson: 00:04:29

I put a post out on Facebook and the next thing I know,

Paige Wilson: 00:04:32

I've got 20 people joining me.

Paige Wilson: 00:04:34

Yeah, one post and it grew from there, and it grew so fast that I ended up

Paige Wilson: 00:04:42

putting my real estate to the side.

Paige Wilson: 00:04:45

Got with my coaches and said, okay, what's the financial opportunity here?

Paige Wilson: 00:04:49

Gosh, I can really create a business out of this.

Paige Wilson: 00:04:52

So that's what I did.

Paige Wilson: 00:04:53

It has grown to just to put it in perspective.

Paige Wilson: 00:04:56

I personally have coached over 700 people in the last six years, and my

Paige Wilson: 00:05:02

team has coached over 2, 500 people.

Paige Wilson: 00:05:05

We have have clients all over the country and I host a zoom every Saturday morning

Paige Wilson: 00:05:13

that draws about 150 to 200 people.

Paige Wilson: 00:05:16

As part of, our Mindset work and our education work and it's

Paige Wilson: 00:05:21

been an incredible experience.

Paige Wilson: 00:05:24

It's funny because when I had started on the health program itself, just

Paige Wilson: 00:05:28

as a client and I was doing real estate, I was working with a coach,

Paige Wilson: 00:05:32

actually a business coach, trying to, move my real estate business along.

Paige Wilson: 00:05:37

In doing some of that mindset work, I realized what my motivation

Paige Wilson: 00:05:42

was truly in helping people.

Paige Wilson: 00:05:44

It wasn't so much about real estate.

Paige Wilson: 00:05:46

It wasn't so much about selling houses.

Paige Wilson: 00:05:48

I really enjoyed helping people and when I started coaching Ken would hear

Paige Wilson: 00:05:53

me, my husband would hear me on the phone talking to clients and he heard

Paige Wilson: 00:05:57

my passion and he said to me, why don't you do this coaching thing full time?

Paige Wilson: 00:06:03

You clearly love it.

Paige Wilson: 00:06:04

That's when I went to my mentors and said, okay, what could this look like?

Paige Wilson: 00:06:09

But what I learned was that I could help people and a lot more people in

Paige Wilson: 00:06:15

a much more meaningful way, because truly it is about transforming lives.

Paige Wilson: 00:06:22

You start getting text messages from people telling you, I

Paige Wilson: 00:06:25

came off this medication.

Paige Wilson: 00:06:26

I came off this medication.

Paige Wilson: 00:06:28

Oh my gosh, I haven't felt this good in 20 years or I can't believe that I'm

Paige Wilson: 00:06:34

fitting to my wedding dress or whatever it might be, and it's pretty rewarding.

Paige Wilson: 00:06:40

It really is just rewarding.

Paige Wilson: 00:06:41

It's a fantastic feeling.

Paige Wilson: 00:06:43

So that's my story.

Paige Wilson: 00:06:44

I fell into it and it just grew.

Paige Wilson: 00:06:48

And then during COVID, it really exploded because everybody was

Paige Wilson: 00:06:52

sitting on the couch, eating ice cream, drinking drinks and then

Paige Wilson: 00:06:56

all of a sudden, bam, it was crazy.

Paige Wilson: 00:06:58

I could barely keep up with it, but it's been an amazing ride.

Freddy D: 00:07:02

When you're telling me that, you had people texting you that they get off

Freddy D: 00:07:05

of these medications and all that stuff.

Freddy D: 00:07:07

What you were doing there is you're actually creating superfans out

Freddy D: 00:07:10

of those people, because you've transformed them and they're

Freddy D: 00:07:14

sharing it with everybody else.

Freddy D: 00:07:16

So it sounds like your business really grew from a superfan perspective,

Freddy D: 00:07:21

promoting you, they're brand advocates, really, but I call them business

Freddy D: 00:07:25

superfans because I look at superfans as being advocates on steroids.

Paige Wilson: 00:07:30

Yes.

Freddy D: 00:07:31

But that's your sales force.

Paige Wilson: 00:07:32

Yes.

Paige Wilson: 00:07:33

Yes.

Paige Wilson: 00:07:34

A thousand percent, and as I get further and further into this business

Paige Wilson: 00:07:39

to give you an example, it's so funny, I have basically the entire town,

Paige Wilson: 00:07:45

let's just say it's a town outside of New York city Westchester County.

Paige Wilson: 00:07:50

Literally, I want to say the majority of that town is on

Paige Wilson: 00:07:52

my program from one person.

Paige Wilson: 00:07:55

So it's definitely the ripple effect.

Paige Wilson: 00:07:57

So this one gal who I hadn't talked to in years found out

Paige Wilson: 00:08:02

about me from another friend.

Paige Wilson: 00:08:05

We all used to vacation together on a little island off the coast of Maine, and

Paige Wilson: 00:08:09

we grew up going to that little island.

Paige Wilson: 00:08:11

I helped one person on that island and then she told this other

Paige Wilson: 00:08:14

person and then most of the island has done the program as well.

Paige Wilson: 00:08:18

Then she tells this gal and she starts telling everybody in her town and they

Paige Wilson: 00:08:21

all see her losing weight and looking fabulous, and so she's sending that to

Paige Wilson: 00:08:25

me, so literally I have this entire town.

Paige Wilson: 00:08:28

That's why I have clients all over the country is really a lot of that is through

Paige Wilson: 00:08:32

referrals and it's just, people love, they love the experience, they love the

Paige Wilson: 00:08:38

results and they love how they feel.

Paige Wilson: 00:08:40

Truly lives are transformed.

Paige Wilson: 00:08:42

So yeah, we, I experienced quite a bit of that.

Paige Wilson: 00:08:45

It's a lot of fun.

Freddy D: 00:08:46

Yeah.

Freddy D: 00:08:46

That's, when you're getting those referrals, that's a super fan is

Freddy D: 00:08:49

out there promoting and sharing that information with everybody that they know.

Freddy D: 00:08:55

It's because one, you're being genuine, you're really truly helping them, it's not

Freddy D: 00:09:01

about money the money comes so that's a byproduct really of doing the right thing.

Freddy D: 00:09:07

it reminds me when I was selling, manufacturing software, I was always

Freddy D: 00:09:11

looking where the company wanted to go because there was other competitive

Freddy D: 00:09:16

products that could do the same thing.

Freddy D: 00:09:19

A little bit different and stuff, but the end result was pretty much the same.

Freddy D: 00:09:23

But I didn't focus on that.

Freddy D: 00:09:25

I focused where that business owner wanted to go, and I helped them get there.

Freddy D: 00:09:30

This was just a tool that would enable him to get there.

Freddy D: 00:09:33

So what you're doing is a similar thing, is you're providing the tool to help them

Freddy D: 00:09:38

get to where they want to get to, and when they get there, they're your biggest,

Freddy D: 00:09:42

cheerleaders, because you delivered what you said you were going to do.

Freddy D: 00:09:46

Now you've got this sales force of superfans that are telling

Freddy D: 00:09:51

everybody, and now you tell me you got 2, 500 customers.

Freddy D: 00:09:54

That's crazy.

Paige Wilson: 00:09:57

Yes, it's exactly how it works.

Paige Wilson: 00:09:59

I built a business because now I have other coaches that are out there reaching

Paige Wilson: 00:10:04

people that I could have never reached.

Paige Wilson: 00:10:06

That's all part of the ripple effect because like me, they fell in love

Paige Wilson: 00:10:10

with the program and they knew that it would help them long term.

Paige Wilson: 00:10:14

And so they in turn wanted to help some other people as well.

Paige Wilson: 00:10:19

So it's just like this whole giant, giant ripple effect,

Paige Wilson: 00:10:23

but it is about, our approach.

Paige Wilson: 00:10:25

My approach really is the first thing that I'll do is sit down with people

Paige Wilson: 00:10:28

and have a really good, really heartfelt conversation with them on not just

Paige Wilson: 00:10:34

what they want with their health, but why they want it, what is their life

Paige Wilson: 00:10:39

going to look like when they get there?

Paige Wilson: 00:10:41

What is their motivation?

Paige Wilson: 00:10:43

I want to lose 50 pounds.

Paige Wilson: 00:10:45

Is one thing, but I want to walk my daughter down the aisle.

Paige Wilson: 00:10:49

It's a whole different story.

Freddy D: 00:10:50

That's the motivation right there.

Paige Wilson: 00:10:52

It's the motivation and you have to dig that out because as

Paige Wilson: 00:10:57

they're on the road and they're on the journey, sometimes it gets hard.

Paige Wilson: 00:11:01

So as a coach, I need to bring them back to their why.

Paige Wilson: 00:11:05

We call it your why.

Paige Wilson: 00:11:06

Bring them back to not just what they want, but why they want it.

Paige Wilson: 00:11:10

I want to be able to play with my grandkids.

Paige Wilson: 00:11:11

We've had, I've had clients who, I have a gal who lost, maybe 150 pounds.

Paige Wilson: 00:11:19

She literally can ride bikes with her grandkids now.

Freddy D: 00:11:23

That's amazing.

Paige Wilson: 00:11:24

Barely walk.

Paige Wilson: 00:11:25

She could barely walk and now she's riding bikes with her grandkids.

Paige Wilson: 00:11:29

I have another one who was basically bound to her chair because she had so

Paige Wilson: 00:11:34

much back pain, and now she is super active again, playing with her grandkids.

Paige Wilson: 00:11:41

It's these things.

Paige Wilson: 00:11:42

It's life changing stuff.

Paige Wilson: 00:11:44

It's not just a number on the scale.

Paige Wilson: 00:11:47

It's about literally changing, not just your life, but your family's life.

Paige Wilson: 00:11:53

Because when you show up better for yourself, you show up better for everybody

Paige Wilson: 00:11:57

around you, including your employers too.

Freddy D: 00:12:00

Sure.

Paige Wilson: 00:12:01

Yeah.

Paige Wilson: 00:12:01

So I dig into that a lot with my clients.

Freddy D: 00:12:04

So let's talk about team for a minute, and how you keep

Freddy D: 00:12:07

your coaches going, because you want them to be super fans of you.

Freddy D: 00:12:13

So what are the things that you do, so that the audience can learn

Freddy D: 00:12:17

is that if they do have a team of, whether it's sales managers.

Freddy D: 00:12:22

health coaches like you have, or real estate agents.

Freddy D: 00:12:26

What can they do to, or what is it that you're doing, is probably

Freddy D: 00:12:31

the better question, to keep those people motivated and keep those

Freddy D: 00:12:35

people championing your cause?

Paige Wilson: 00:12:38

I help them win.

Paige Wilson: 00:12:39

I help them win, and just like with clients, you have to dig

Paige Wilson: 00:12:43

in with your coaches to find out what their why is, what their

Paige Wilson: 00:12:45

coaching why is, what do they want?

Paige Wilson: 00:12:48

Do they want purpose?

Paige Wilson: 00:12:49

Do they want community?

Paige Wilson: 00:12:51

Do they need finances?

Paige Wilson: 00:12:53

What is it that do they want and what do they need?

Paige Wilson: 00:12:57

How important is it to them?

Paige Wilson: 00:12:58

When do they want it?

Paige Wilson: 00:13:00

We'll get real specific with goals.

Paige Wilson: 00:13:02

One thing that we do is we like to dream, so we'll do dream boards or

Paige Wilson: 00:13:07

we'll do we have this other thing we call dream napkins, where we write

Paige Wilson: 00:13:10

down, these dreams that we have.

Paige Wilson: 00:13:12

I, we put dates to them and all of that, so it's the same idea with coaches.

Paige Wilson: 00:13:17

You find out what they want, you find out why they want it.

Paige Wilson: 00:13:20

You help them dream and you help them win, and you help them get there.

Paige Wilson: 00:13:25

I partner especially with my new coaches who are new to the business

Paige Wilson: 00:13:30

and who need the help, I'll go hip to hip with them and I'll work with them.

Paige Wilson: 00:13:34

I have a new coach that I'm working with right now.

Paige Wilson: 00:13:36

I've been on the phone with her this morning.

Paige Wilson: 00:13:39

I helped her sign up several clients.

Paige Wilson: 00:13:41

Last night and today, that's a huge win for her.

Paige Wilson: 00:13:44

It's a huge win because she just wants to help people, but she's still new.

Paige Wilson: 00:13:49

So she needs the help.

Paige Wilson: 00:13:51

And really it's the same, it's the same in any business.

Paige Wilson: 00:13:53

It's like in real estate, your broker is there to help the agents

Paige Wilson: 00:13:57

to help you, it's the same idea.

Paige Wilson: 00:14:00

You have a true, desire to understand where they are, to meet them where they

Paige Wilson: 00:14:06

are, to challenge them and don't let them get comfortable keep them moving.

Paige Wilson: 00:14:11

Because.

Paige Wilson: 00:14:12

If we get comfortable, we get stagnant, and if I know that a coach

Paige Wilson: 00:14:16

wants something, if they want to hit a certain goal, just like with

Paige Wilson: 00:14:20

a client, I will challenge them, but out of love, out of a place of love.

Freddy D: 00:14:25

But how do you recognize them for their achievements?

Freddy D: 00:14:28

Because, one of my quotes in my book is, people will crawl through broken

Freddy D: 00:14:32

glass for appreciation and recognition.

Freddy D: 00:14:35

So let's talk about how you incorporate, appreciation, recognition, gratitude

Freddy D: 00:14:41

to keep those people motivated.

Freddy D: 00:14:44

Because goals are one thing, but, I still need to feel like I'm contributing.

Freddy D: 00:14:48

I still need to be appreciated.

Freddy D: 00:14:51

I still need to be recognized for my accomplishments because otherwise I

Freddy D: 00:14:55

feel like I'm not part of the team.

Paige Wilson: 00:14:58

Yep.

Paige Wilson: 00:14:59

100%.

Paige Wilson: 00:15:00

So with clients, we do celebration Zooms.

Paige Wilson: 00:15:03

We do celebration calls where we literally, we just did one the other

Paige Wilson: 00:15:07

night, we literally will get in a group on a Zoom and celebrate each client and have

Paige Wilson: 00:15:12

them come off and share and all of that.

Paige Wilson: 00:15:15

I may get them a little gift.

Paige Wilson: 00:15:17

Coaches, same thing, we will celebrate them.

Paige Wilson: 00:15:20

We have a coach Facebook group, a private Facebook group, so I'll celebrate them

Paige Wilson: 00:15:24

there so that all of their peers can see that they, have brought on X number

Paige Wilson: 00:15:29

of clients or that they have gone up a rank or, Whatever their achievement is.

Freddy D: 00:15:34

Because it's really important aspect as that's

Freddy D: 00:15:36

what keeps the fuel going.

Freddy D: 00:15:37

They hit another level in business, and now they're making potentially

Freddy D: 00:15:42

more money and things like that.

Freddy D: 00:15:44

It's very important for them to feel appreciated and that their

Freddy D: 00:15:49

efforts are being recognized.

Freddy D: 00:15:51

You said a key thing there about peers, because if I sit there and

Freddy D: 00:15:55

say, Hey, Paige, thanks a lot, really appreciate your effort.

Freddy D: 00:15:57

Okay.

Freddy D: 00:15:58

You feel pretty good.

Freddy D: 00:15:59

But if I turn around and say, Hey, everybody, I want to take a moment to

Freddy D: 00:16:03

recognize Paige for really knocking it out of the ballpark this last month.

Freddy D: 00:16:08

Whole different motion, completely different.

Freddy D: 00:16:12

Now not only are you motivated, the individual like yourself, but now

Freddy D: 00:16:16

all the other people saying, wow, I want to be that person that gets

Freddy D: 00:16:21

recognized, and that changes the whole dynamics of the whole equation.

Paige Wilson: 00:16:25

That's exactly it, and another thing that we'll do with coaches

Paige Wilson: 00:16:28

is if a coach is standing out in a certain area, we'll have them speak on a training.

Paige Wilson: 00:16:33

That way, they get to speak on a training.

Paige Wilson: 00:16:36

They get highlighted.

Paige Wilson: 00:16:37

They're recognized and they're looked at as somebody who has

Paige Wilson: 00:16:41

made a great accomplishment.

Paige Wilson: 00:16:43

So much so that they're able to contribute on a training.

Freddy D: 00:16:46

And that's a huge motivator for people, because I remember years

Freddy D: 00:16:50

ago, I was with a company and the energy for me was to get to the point where

Freddy D: 00:16:57

I was training other people on how to market a particular service product.

Freddy D: 00:17:04

My energy was that everybody was looking up to me as being

Freddy D: 00:17:07

the expert and that was my fuel.

Paige Wilson: 00:17:11

Yep.

Paige Wilson: 00:17:12

Exactly.

Paige Wilson: 00:17:12

Exactly.

Paige Wilson: 00:17:13

Everybody loves to be recognized.

Paige Wilson: 00:17:15

Everybody loves it.

Paige Wilson: 00:17:16

So this Saturday morning Zoom that I do there are some times when I

Paige Wilson: 00:17:20

can't do it, and so I'll have one of my coaches host it and fill in.

Paige Wilson: 00:17:24

While it might be a little nerve wracking for them, it's a huge win,

Paige Wilson: 00:17:28

because they know that is near and dear to my heart, and for me to, trust

Paige Wilson: 00:17:34

them with it tells them a whole lot.

Freddy D: 00:17:37

It takes it to a whole nother level because now they

Freddy D: 00:17:39

got to step up to the plate.

Freddy D: 00:17:41

They have to transform themselves to be able to step up to that plate.

Freddy D: 00:17:46

Now you've just built their confidence because, wow, I did this,

Freddy D: 00:17:50

I pulled it off, and so now they move on to a whole nother level.

Paige Wilson: 00:17:54

Yep.

Freddy D: 00:17:55

And everybody starts looking at them and says geez, John just did that.

Freddy D: 00:17:59

I can do that.

Freddy D: 00:18:00

So now they're going to want to be that person and do the things so that they're

Freddy D: 00:18:04

picked the next time to host an event.

Paige Wilson: 00:18:07

That's exactly right.

Paige Wilson: 00:18:09

That's exactly it.

Paige Wilson: 00:18:10

And then another thing that I'll do is I like to do Facebook live interviews

Paige Wilson: 00:18:14

or I'll do a a Zoom, which I promote.

Paige Wilson: 00:18:18

Where I'm featuring a couple of different coaches on there.

Paige Wilson: 00:18:21

So that's a couple of things that I do with coaches and even with

Paige Wilson: 00:18:25

clients, if a client will let me, I'll, host a client on a zoom or I'll

Paige Wilson: 00:18:30

interview a client on a Facebook live.

Paige Wilson: 00:18:33

I had a client who went to Europe and lost a half a pound

Paige Wilson: 00:18:36

on a two week trip to Europe.

Paige Wilson: 00:18:38

Not only that, had a ton of what we call non scale victories, just made super

Paige Wilson: 00:18:43

choices and just did an awesome job.

Paige Wilson: 00:18:45

So I interviewed her about that on Facebook and it provided a lot of value

Paige Wilson: 00:18:51

for people who were watching because I told her, do you know how many people

Paige Wilson: 00:18:54

are afraid to travel while on program?

Paige Wilson: 00:18:57

You're going to provide so much value for them.

Paige Wilson: 00:18:59

But at the same time, it was very empowering for her.

Freddy D: 00:19:02

So now she's your super fan, because one, you've you edified her.

Paige Wilson: 00:19:07

Yeah.

Freddy D: 00:19:07

You recognized her and like I said, edified already.

Freddy D: 00:19:12

So you've taken her to where she's now your spokesperson in a sense,

Freddy D: 00:19:18

because she's sharing her story.

Freddy D: 00:19:20

So you don't have to do the selling, your coach, your customers,

Freddy D: 00:19:23

are your best salesperson.

Freddy D: 00:19:25

You just got to get them to talk and so you do it a nice

Freddy D: 00:19:28

way, which is a live Facebook.

Freddy D: 00:19:30

I've always said, take your smartphone, let's say you're in a home improvement

Freddy D: 00:19:34

industry and a customer is happy with the project, it doesn't have to be Hollywood.

Freddy D: 00:19:38

Just take the phone and create a quick video and ask permission to

Freddy D: 00:19:42

share it, and that's your salesperson.

Paige Wilson: 00:19:46

That's exactly right.

Paige Wilson: 00:19:47

It's exactly right.

Paige Wilson: 00:19:48

I think another important thing is and this is a big basis behind

Paige Wilson: 00:19:53

my coaching is I want to empower, I want to empower my clients.

Paige Wilson: 00:19:58

I want to empower my ,coaches because on the client side, we're talking

Paige Wilson: 00:20:02

about lifelong changing lifelong habits and creating a healthy lifestyle.

Paige Wilson: 00:20:09

It's, you're not going on a diet.

Paige Wilson: 00:20:11

Diets don't work.

Paige Wilson: 00:20:12

You're looking at shifting this because if you don't shift this, nothing's

Paige Wilson: 00:20:16

going to change for the long term.

Freddy D: 00:20:17

Correct.

Paige Wilson: 00:20:18

But they have to know.

Paige Wilson: 00:20:20

that, they have to feel empowered.

Paige Wilson: 00:20:22

I don't want them to rely on me.

Paige Wilson: 00:20:24

I want to empower them.

Freddy D: 00:20:25

That's a big thing.

Freddy D: 00:20:26

I want to talk about that, and I want to really hit that hard because

Freddy D: 00:20:30

there's a lot of, unfortunately there's some business owners regardless of

Freddy D: 00:20:35

the industry that have the mindset that, you should be grateful.

Freddy D: 00:20:39

I have given you a job.

Freddy D: 00:20:42

Or they get into the micromanaging to where you have to ask permission

Freddy D: 00:20:45

for everything, you're never doing it right because, only

Freddy D: 00:20:49

they can do it the right way.

Freddy D: 00:20:50

It's refreshing to hear about the empowerment, because like I say, Sir

Freddy D: 00:20:56

Richard Branson, he's not making sure that the airplane tires on his Virgin

Freddy D: 00:21:02

Air has got air in it, or the plane's got fuel in it, or he's flying it himself.

Freddy D: 00:21:07

He's got people empowered to do those things.

Paige Wilson: 00:21:10

Yep.

Freddy D: 00:21:11

To run a business, you need to be managing the business,

Freddy D: 00:21:16

not working in the business, because if you're in the business,

Freddy D: 00:21:19

you can't see where you're going.

Paige Wilson: 00:21:20

Yep.

Paige Wilson: 00:21:21

And you need to multiply yourself, correct.

Paige Wilson: 00:21:24

Yeah.

Paige Wilson: 00:21:24

You need to multiply yourself.

Freddy D: 00:21:26

You can't scale otherwise.

Paige Wilson: 00:21:27

Exactly.

Paige Wilson: 00:21:28

Exactly.

Paige Wilson: 00:21:29

And that's all through empowerment.

Paige Wilson: 00:21:31

Hey, I tell them all the time, you know what I help my coaches.

Paige Wilson: 00:21:35

Hey, I hope you surpass where I am.

Paige Wilson: 00:21:38

I want you to surpass where I am.

Paige Wilson: 00:21:39

I want you to go as far as you want to go with this.

Paige Wilson: 00:21:43

Because everybody wins that way.

Paige Wilson: 00:21:45

Everybody wins.

Freddy D: 00:21:46

They have to have decision making abilities in business.

Paige Wilson: 00:21:49

Yes.

Freddy D: 00:21:50

They can't be running up to mom or dad and asking permission of, can

Freddy D: 00:21:54

I give this discount, can I give that?

Freddy D: 00:21:57

No, you gotta run with it yourself, you're empowered, and tell business

Freddy D: 00:22:01

owners, that when I work with them is, you gotta give them a little bit of, leeway.

Freddy D: 00:22:05

Say, okay, you got up to 250 as an example that you can do what you need

Freddy D: 00:22:10

to do to make something right, and you don't have to ask me, just get it done.

Freddy D: 00:22:13

Zappos is one., there's numerous businesses that have that approach

Freddy D: 00:22:18

and they're very successful.

Freddy D: 00:22:19

The empowerment of your team, I can't emphasize that enough because

Freddy D: 00:22:25

that's transformative for a business.

Freddy D: 00:22:28

And the business owner doesn't need to be working in the business because

Freddy D: 00:22:32

he knows that his team, his management team are all out to help that business

Freddy D: 00:22:38

succeed because they're empowered.

Paige Wilson: 00:22:40

Yep.

Paige Wilson: 00:22:40

Absolutely.

Paige Wilson: 00:22:41

Absolutely.

Paige Wilson: 00:22:43

Yes.

Paige Wilson: 00:22:44

That's a big, that's a big thing for us, and that's also how, I've been

Paige Wilson: 00:22:48

able to grow this business is just through empowering and equipping my

Paige Wilson: 00:22:53

coaches and my clients, empowered clients are going to do the best.

Paige Wilson: 00:22:57

They're going to get the best results.

Paige Wilson: 00:22:59

They're going to have the best transformations, and they may

Paige Wilson: 00:23:03

end up coaching themselves,

Freddy D: 00:23:04

The other thing is you've created a network where

Freddy D: 00:23:08

people are supporting themselves.

Paige Wilson: 00:23:10

Oh, yes.

Freddy D: 00:23:11

That's the other aspect, and that's what I think I talk about is,

Freddy D: 00:23:14

there should be, when I talk to business owners, Customer Appreciation Day Team

Freddy D: 00:23:20

Appreciation Day, where you get out of the office or you, or if people are working

Freddy D: 00:23:24

like Kiley, she works remotely but they do have events where they either do a

Freddy D: 00:23:31

Zoom party for all the sales reps that are all over the country, or they fly

Freddy D: 00:23:36

people back into, Coral Gables, Florida.

Freddy D: 00:23:39

Then they have a, multi day team function, which builds

Freddy D: 00:23:43

camaraderie and everything else.

Freddy D: 00:23:45

So those are things that some businesses just don't even think of

Freddy D: 00:23:49

that stuff that I've worked with.

Freddy D: 00:23:53

It's mind boggling, because they're the ones that have high turnover rate.

Paige Wilson: 00:23:59

Exactly.

Paige Wilson: 00:24:01

Exactly.

Paige Wilson: 00:24:02

Yep.

Paige Wilson: 00:24:03

Because just like you want to have the business superfans as customers out

Paige Wilson: 00:24:07

there, you want to have, your internal people, your business superfans as well.

Freddy D: 00:24:12

Really, you want all stakeholders, because like you

Freddy D: 00:24:14

said before, about mindset.

Freddy D: 00:24:16

So the owner's mindset needs to be in the right place.

Paige Wilson: 00:24:19

Yes.

Freddy D: 00:24:20

Number one.

Freddy D: 00:24:20

Number two, you've got to energize the team, which is your employees

Freddy D: 00:24:25

or, your independent contractors, whatever it is, they're the same

Freddy D: 00:24:28

thing in my mind, they're the team.

Freddy D: 00:24:31

Then that energy transfers to prospective customers, as well existing

Freddy D: 00:24:38

customers, because if someone's feeling unappreciated and feel that

Freddy D: 00:24:43

they're underpaid and et cetera, their tonality is going to come across.

Freddy D: 00:24:48

Their energy is going to come across, and you got a prospective customer and

Freddy D: 00:24:53

they've got someone that's on the phone that's flat, that's not energized.

Paige Wilson: 00:24:57

Right.

Freddy D: 00:24:58

They're not going to buy.

Freddy D: 00:24:59

They're gone.

Freddy D: 00:25:01

Then you've got your suppliers.

Freddy D: 00:25:04

You've got your distributors.

Freddy D: 00:25:06

You've got your banker.

Freddy D: 00:25:08

If you don't have an accounting department, you've

Freddy D: 00:25:09

got accounting agencies.

Freddy D: 00:25:10

These are what I call complementary businesses.

Freddy D: 00:25:13

So it really incorporates that whole ecosystem of what runs the business.

Freddy D: 00:25:21

It all starts with like we were talking about is having people feel

Freddy D: 00:25:26

empowered, appreciated, recognized.

Freddy D: 00:25:30

And like you're saying, customers, superfans, but yes, you want

Freddy D: 00:25:33

your employees to be superfans.

Freddy D: 00:25:35

You want your complimentary businesses to be superfans.

Freddy D: 00:25:37

You want your supplier to be a superfan of you, because if you're in

Freddy D: 00:25:42

a tight spot, they might accelerate a shipment because they like you.

Freddy D: 00:25:46

They appreciate you because you took the time to send them

Freddy D: 00:25:49

a birthday card as an example.

Paige Wilson: 00:25:51

Yep.

Freddy D: 00:25:52

It's the little things that are the big things.

Paige Wilson: 00:25:54

Absolutely.

Paige Wilson: 00:25:55

Yep.

Paige Wilson: 00:25:56

Yep.

Paige Wilson: 00:25:56

That's exactly right.

Freddy D: 00:25:57

So, that's what I'm building with this business superfans mission.

Freddy D: 00:26:01

I probably, mission's probably the better word, is helping businesses,

Freddy D: 00:26:06

understand that there's more to just having a team of people and expecting

Freddy D: 00:26:14

them to be thankful that they have a job.

Paige Wilson: 00:26:17

Exactly.

Paige Wilson: 00:26:18

We're all humans.

Paige Wilson: 00:26:19

We're human beings and humans want to feel appreciated.

Paige Wilson: 00:26:23

They want to be recognized.

Paige Wilson: 00:26:25

They want to feel like they're important.

Paige Wilson: 00:26:27

They want to be empowered.

Paige Wilson: 00:26:29

That's exactly it.

Freddy D: 00:26:31

You said something earlier, Paige, which I want to get back to,

Freddy D: 00:26:34

was you took the time to find out what's important to that individual.

Freddy D: 00:26:40

What's their why?

Freddy D: 00:26:41

It's the same thing if you're hiring somebody.

Freddy D: 00:26:46

It's one of the things that I don't understand why some

Freddy D: 00:26:48

companies just don't get this.

Freddy D: 00:26:51

And that is, people are motivated by different things.

Freddy D: 00:26:55

One person, money might be important, and you brought that up earlier.

Freddy D: 00:26:59

Then you can create a compensation plan for that person that

Freddy D: 00:27:02

matches what their goals are.

Freddy D: 00:27:04

Another person might want more vacation time, and the

Freddy D: 00:27:08

company, this drives me nuts.

Freddy D: 00:27:10

will say , you can only have one week or two weeks.

Freddy D: 00:27:14

No, you can customize stuff.

Freddy D: 00:27:16

You run the business, you own the business.

Freddy D: 00:27:17

Hello, so you can turn around and say, okay, this person wants a month off.

Freddy D: 00:27:22

Okay, we'll adjust compensation accordingly so that they can maybe

Freddy D: 00:27:26

take a week off every 90 days, like my friends in Europe do.

Freddy D: 00:27:32

So there's a lot of clever ways that you can package things that

Freddy D: 00:27:35

you need to for that individual to transform them and to say, man, I

Freddy D: 00:27:40

work at the coolest company ever.

Paige Wilson: 00:27:45

Yep.

Paige Wilson: 00:27:45

Absolutely.

Paige Wilson: 00:27:47

Absolutely.

Paige Wilson: 00:27:48

We're also really into personal development and just helping

Paige Wilson: 00:27:53

people to just grow to every, grow where they want to grow.

Freddy D: 00:27:58

Exactly.

Paige Wilson: 00:27:59

Yeah.

Paige Wilson: 00:28:00

Yeah.

Paige Wilson: 00:28:00

And again, it goes back to what do they want?

Paige Wilson: 00:28:03

What do they want?

Freddy D: 00:28:03

Yeah.

Freddy D: 00:28:03

Some people want to continue at their education.

Freddy D: 00:28:06

They want to get a, a master's degree or a doctor's degree.

Freddy D: 00:28:09

Then if that's that person's goal and they're on your team.

Freddy D: 00:28:13

Accommodate so that you can help them accomplish that goal as a business

Freddy D: 00:28:17

owner and you've got a superfan because all of a sudden, wow, I can go and

Freddy D: 00:28:22

get my degree and I don't have to worry about, my conflict with my job.

Freddy D: 00:28:26

My job is tweaking it so that I can do both.

Freddy D: 00:28:29

Now you've transformed that company and that company's just been skyrocketing.

Paige Wilson: 00:28:33

Yep.

Paige Wilson: 00:28:34

Yep.

Paige Wilson: 00:28:35

Absolutely.

Freddy D: 00:28:36

Very cool.

Freddy D: 00:28:37

Where do you see yourself in the next few years with this business?

Freddy D: 00:28:40

Cause it sounds like it's just starting, six years into it.

Freddy D: 00:28:43

Yeah you're still got a lot of growth potential.

Freddy D: 00:28:46

There's only 300 some million people, actually almost 400

Freddy D: 00:28:50

million people in this country.

Freddy D: 00:28:51

2, 500 is 0.

Freddy D: 00:28:54

00000%.

Freddy D: 00:28:55

So you've got lots of opportunity.

Paige Wilson: 00:28:58

Yes, we have lots of opportunity and it's changing.

Paige Wilson: 00:29:01

The environment is changing.

Paige Wilson: 00:29:03

The business has changed, new things are coming out, and we just have to

Paige Wilson: 00:29:07

adjust for those new things coming out but, we'll never be for a lack

Paige Wilson: 00:29:12

of people who need what we offer, unfortunately, 75 percent of the

Paige Wilson: 00:29:17

population is either overweight or obese.

Paige Wilson: 00:29:21

There is a drastic need for what we have in this, not only

Paige Wilson: 00:29:26

country, but in this world.

Paige Wilson: 00:29:28

So yes, the thing is to just keep, stay nimble and adjust as we need to,

Paige Wilson: 00:29:35

as the market shifts and the market changes and things come out and, we've

Paige Wilson: 00:29:39

got people doing these medical weight loss shots now we can help them.

Paige Wilson: 00:29:43

We've got certain things that can help those people because they need help.

Paige Wilson: 00:29:46

They need guidance.

Paige Wilson: 00:29:47

They need coaching.

Paige Wilson: 00:29:49

They need protein, so we have a way to help them.

Freddy D: 00:29:53

I've heard that, people take those shots, lose those 20

Freddy D: 00:29:56

pounds and then stop taking them and, poof, the pounds are back.

Paige Wilson: 00:30:00

Exactly.

Paige Wilson: 00:30:01

Next year I was reading an article.

Paige Wilson: 00:30:04

It's going to be interesting to see what happens because there are a lot

Paige Wilson: 00:30:07

of people who are looking for a magic.

Paige Wilson: 00:30:10

Again, it comes up to you've got to work on this because if you don't work on the

Paige Wilson: 00:30:14

mindset and your habits and your thinking.

Freddy D: 00:30:16

Easy to slip, fall off the wagon and get back into it.

Freddy D: 00:30:19

And, it's okay to have a cheat day every now and then, you

Freddy D: 00:30:21

still need to be able to.

Freddy D: 00:30:23

right the ship and go back the direction.

Paige Wilson: 00:30:26

Yep.

Paige Wilson: 00:30:27

That's exactly it.

Paige Wilson: 00:30:28

That's exactly it.

Paige Wilson: 00:30:29

And and I tell my clients all the time, it's not about

Paige Wilson: 00:30:32

perfection, it's about progress.

Paige Wilson: 00:30:34

I'll challenge them and I tell 'em right off the bat, you got lots

Paige Wilson: 00:30:38

of cheerleaders and I will be your cheerleader, but I'm also gonna be your

Paige Wilson: 00:30:41

coach And I'm going to challenge you.

Freddy D: 00:30:44

And keep you accountable.

Paige Wilson: 00:30:45

Yeah.

Paige Wilson: 00:30:46

Because my job is to help you get what you want, get you to your goals.

Paige Wilson: 00:30:50

I want you walking your daughter down the aisle, or whatever it might be.

Paige Wilson: 00:30:53

So yes, I just there's huge opportunity.

Paige Wilson: 00:30:57

There's, huge room for growth.

Paige Wilson: 00:30:59

And so we're going to keep, we're going to keep super serving people

Paige Wilson: 00:31:04

and empowering people and, doing all the things that we've been doing,

Paige Wilson: 00:31:09

but yet staying nimble as we need to based on where the market is.

Paige Wilson: 00:31:13

So I'm excited for the future.

Paige Wilson: 00:31:14

I'm excited to branch out, do more, grow and take it really not just to

Paige Wilson: 00:31:21

the next level, but beyond and beyond.

Freddy D: 00:31:23

Excellent.

Freddy D: 00:31:23

So as we wrap up here, what are the things that we had talked about a little bit

Freddy D: 00:31:28

earlier is an offer for the audience.

Freddy D: 00:31:31

So what do you, what is your offer for the audience?

Paige Wilson: 00:31:33

Yes.

Paige Wilson: 00:31:33

Yes.

Paige Wilson: 00:31:34

So I will always do a free health assessment where I sit down and chat

Paige Wilson: 00:31:38

with you about what your goals are, where you are, where you need the

Paige Wilson: 00:31:41

help, how we can help all of that.

Paige Wilson: 00:31:44

But I will also offer 50 wellness credit.

Paige Wilson: 00:31:48

For the first five people who decide that they want to start program.

Paige Wilson: 00:31:54

So yes, I would love to offer that to your listeners, and also always, we'll always

Paige Wilson: 00:32:01

do a free health assessment as well.

Freddy D: 00:32:04

So how can people find your Paige?

Paige Wilson: 00:32:07

So they can go to my website at CoachPageWilson.

Paige Wilson: 00:32:11

com.

Paige Wilson: 00:32:13

That is probably the easiest way that my, the links to my social

Paige Wilson: 00:32:17

media will be on there as well.

Paige Wilson: 00:32:18

My phone number is on there.

Paige Wilson: 00:32:20

My email address is on there.

Paige Wilson: 00:32:22

If you just go to www.

Paige Wilson: 00:32:24

coachpagewilson.

Paige Wilson: 00:32:25

com and that's P A I G E.

Freddy D: 00:32:27

Okay.

Freddy D: 00:32:27

That'll be in the show notes.

Freddy D: 00:32:28

So people will be able to find it there.

Freddy D: 00:32:31

So it's been a pleasure having you on the Business Superfans podcast page.

Freddy D: 00:32:35

It was great to reconnect up.

Freddy D: 00:32:37

It's been a minute.

Freddy D: 00:32:38

We got to do a better job of staying in contact because 30 years is a bit of time.

Paige Wilson: 00:32:44

It is.

Paige Wilson: 00:32:45

And it flies.

Paige Wilson: 00:32:46

I, but it's so funny but 30 years, but we don't seem any older right?

Paige Wilson: 00:32:50

No, we haven't aged.

Paige Wilson: 00:32:52

It's just, I don't know how that happens really, but thank

Paige Wilson: 00:32:55

you so much for having me on.

Paige Wilson: 00:32:57

It has been awesome.

Paige Wilson: 00:32:58

It's been great visiting with you and I so appreciate you having me on.

Freddy D: 00:33:03

It was my pleasure, and I'm sure our listeners got some

Freddy D: 00:33:05

value out of it and we'd love to have you on the show down the road.

Paige Wilson: 00:33:09

Great.

Paige Wilson: 00:33:09

Thank you so much.