Episode 37

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Published on:

31st Aug 2024

Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy

Episode 37 Frederick Dudek (Freddy D)

Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy

Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an inspiring chat with Paige Wilson, a health coach who transitioned from a successful career in media sales to transforming lives through health coaching. Paige shared her personal weight loss journey and how discovering a unique coaching program led her to help others achieve similar success. We discussed the importance of understanding clients' motivations, empowering both clients and coaches, and building a supportive community. Paige's story is a testament to the ripple effect of positive change and the power of creating superfans who advocate for your mission.

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Transcript
Freddy D:

Paige Wilson, a leader in the health coaching world, is originally from Montclair, New Jersey and now calls Santa Rosa Beach, Florida her home, where she lives with her husband Ken.

With a robust 20 year radio sales and management career, Paige honed her communication and leadership skills before transforming into health coaching six years ago.

Passionate about empowerment and sustainable change, she has successfully guided over 2,500 clients across the United States towards achieving profound lifestyle transformations that enhance their physical, mental and financial well being. Her coaching philosophy is centered around empowerment and a belief that lasting change begins with the right mindset.

To this end, Paige leads an engaging weekly virtual discussion group dedicated to helping individuals shift her habits and perspectives to unlock a healthier, more fulfilling life.

Her commitment to fostering personal growth and transformation has made her a respected leader in the health coaching community, inspiring countless individuals to embark on their journeys to wellness. Welcome, Paige, to the Business Superfans podcast. How are you this afternoon?

Paige Wilson:

I am doing great, Freddie, how are you doing?

Freddy D:

I've been doing pretty good. Long time no see. So back to the Chicago days.

Paige Wilson:

Back in Chicago. Yep, yep.

Freddy D:

That was a hot minute ago.

Paige Wilson:

It was. Gosh, I don't even want to think. I had to date myself if I think but it's been at least probably close to 30 years.

Freddy D:

Yeah, yeah, it's been, been.

I went back for a little in:

It took a little while to move her back to Arizona because she didn't want to be one of those that meet some guy and then go halfway across the world and it doesn't work out. Almost 12 years later, we're actually tying the knot in.

Paige Wilson:

Amazing. Congratulations. That's awesome. That is exciting. Well, so when's the big day?

Freddy D:

October 2nd. We're getting married in Hawaii.

Paige Wilson:

Oh, fabulous.

Freddy D:

Yeah. And then we go on a long cruise. We leave Hawaii, we go to Kona.

From Kona, Tahiti, American Samoa, New Zealand, and we finish in Sydney, Australia, and we're spending seven days in Australia, so.

Paige Wilson:

Oh my gosh. How long is the total trip?

Freddy D:

Five weeks.

Paige Wilson:

Oh my gosh. Now that's what I'm talking about. That's a honeymoon. That's great.

Freddy D:

It took us long enough, so might as well take a long honeymoon.

Paige Wilson:

Good for you. Good for you. That's exciting.

Freddy D:

Thank you.

Paige, tell us a little bit about how you got to where you are in the healthcare field where you're actually helping people improve their health, weight loss management and transforming people's lives in a very positive way.

Paige Wilson:

It's funny, Freddie, because I really just fell into this. I spent 20 years in media sales and management and that actually I was working in media when I met you in Chicago and I about six years ago.

And just to give you a little frame of reference, I'm getting a little personal here. I was a yo dieter. Okay. I was up and down and up and down. Not a whole lot.

Maybe 15, 20, maybe 25 after my kids pounds that I would yo and I did every diet under the sun and I tried every pill potion program out there and I could lose weight, but only to a certain extent point and then I would gain it back. So six years ago I was introduced to this particular program that actually I am now coaching.

And a week into it, I knew it was different from anything I had ever tried. And the program worked beautifully. I lost almost 30 pounds and I've kept it off. That was six years ago. In the process I had.

My coaches kept putting a bug in my ear saying, you really should think about coaching this program that'll help you keep your weight off. You're going to have friends want to know what you're doing. Sure enough, I had a friend want me.

She wanted to know what I was doing and she wanted me to coach her. So I became a coach and I was actually at that time doing real estate full time.

I was doing this little coaching gig on the side and it just exploded. I put a post out on Facebook and the next thing I know, I've got 20 people joining me. Yeah, one post.

And it grew from there and it grew so fast that I ended up putting my real estate to the side. Got with my coaches and said, okay, what's the financial opportunity here? Gosh, I can really create a business out of this. So that's what I did.

It has grown to. Just to put it in perspective, I personally have coached over 700 people in the last six years and my team has coached over hundred 2,500 people.

We have have clients all over the country and I host a Zoom every Saturday morning that draws about 150 to 200 people as part of our mindset work and our education work. And it's been an incredible, incredible experience.

It's funny because when I had started on the health program itself, just as a client and I was doing real estate, I was working with a coach, actually a business coach, trying to move my real estate business along in Doing some of that mindset work, I realized what my motivation was truly in helping people. It wasn't so much about real estate. It wasn't so much about selling houses. I really enjoyed helping people.

And when I started coaching, Ken would hear me. My husband would hear me on the phone talking to clients, and he heard my passion. And he said to me, why don't you do this coaching thing full time?

You clearly love it. And that's when I went to my mentors and said, okay, what could this look like?

But what I learned was that I could help people and a lot more people in a much more meaningful way. Because truly, it is about transforming lives. You start getting text messages from people telling you, I came off this medication.

I came off this medication. Oh, my gosh, I haven't felt this good in 20 years. Or I can't believe that I'm fitting into my wedding dress or whatever it might be.

And it's pretty rewarding. It really is just rewarding. It's a fantastic feeling. So that's my story. I. I fell into it, and it just grew.

And then during COVID it really exploded because everybody was sitting on the couch, eating ice cream, drinking drinks, and then all of a sudden, bam. It was crazy. I could barely keep up with it. But it's been an amazing ride.

Freddy D:

When you're telling me that you had people texting you that they get off of these medications, all that stuff, what you were doing there is you're actually creating super fans out of those people because you've transformed them and they're sharing it with everybody else. So it sounds like your business really grew from a super fan perspective, promoting you.

They're brand advocates, really, but I call them business super fans because I look at superfans as being on advocates, on steroids. But that's your sales force.

Paige Wilson:

Yes, yes, a thousand percent. And as I get further and further into this business, to give you an example, it's so funny, I have basically the entire town.

Let's just say it's a town outside of New York City, Westchester county, literally. I want to say the majority of that town is on my program from one person. So it's definitely the ripple effect.

So this one gal who I hadn't talked to in years, found out about me from another friend. We all used to vacation together on a little island off the coast of Maine, and we grew up going to that little island.

I helped one person on that island, and then she told this other person, and then most of the island has done the program as well, and she tells this gal and she starts telling everybody in her town, and they all see her losing weight and looking fabulous. And so she's sending that to me. So literally, I have this entire town. That's why I have clients all over the country.

Is really a lot of that is through referrals. And it's just people love. They love the experience, they love the results, and they love how they feel. Truly, lives are trimmed. So, yeah, we.

I experience quite a bit of that. It's a lot of fun.

Freddy D:

Yeah, that's when you're getting those referrals. That's Superfan is out there promoting and sharing that information with everybody that they know. It's because one, you're being genuine.

You're really, truly helping them. It's not about money. The money comes. So that's a byproduct, really, of doing the right thing.

Reminds me, when I was selling manufacturing software, I was always looking where the company wanted to go because there was other competitive products that could do the same thing, a little bit different and stuff. But the end result was pretty much the same. But I didn't focus on that.

I focused where that business, business owner wanted to go, and I helped them get there. And this was just a tool that would enable him to get there.

So what you're doing is a similar thing, is you're providing the tool to help them get to where they want to get to. And when they get there, they're your biggest cheerleaders because you delivered what you said you were going to do.

Now you've got this sales force of super fans that are telling everybody, and now you tell me you got 2,500 customers. That's crazy.

Paige Wilson:

Yes, it's exactly how it works. I built a business because now I have other coaches that are out there reaching people that I could have never reached.

That's all part of the ripple effect, because, like me, they fell in love with the program and they knew that it would help them long term. And so they in turn wanted to help some other people as well. So it's just like this whole giant, giant ripple effect. But it is about our approach.

My approach really is the first thing that I'll do is sit down with people and have a really good, really heartfelt conversation with them on not just what they want with their health, but why they want it. What is their life gonna look like when they get there? What is their motivation?

I wanna lose 50 pounds is one thing, but I wanna walk my daughter down the aisle. It's a whole different story.

Freddy D:

That's the motivation right there.

Paige Wilson:

It's the motivation and you have to dig that out because as they're on the road and they're on the journey, sometimes it gets hard. So as a coach, I need to bring them back to their why we call it your why. Bring them back to not just what they want, but why they want it.

I want to be able to play with my grandkids. We've had. I've had clients who. I have a gal who lost maybe 150 pounds. She literally can ride bikes with her grandkids.

Freddy D:

That's amazing.

Paige Wilson:

She could barely walk. She could barely walk and now she's riding bikes with her grandkids.

I have another one who was basically bound to her chair because she had so much back pain and now she is super active again playing with her grandkids. It's these things. It's life changing stuff. It's not just a number on the scale. It's about literally changing not just your life, but your family's.

Because when you show up better for yourself, you show up better for everybody around you, including your employers too. Sure, yeah. So I dig into that a lot with my.

Freddy D:

So let's talk about team for a minute and how you keep your coaches going because you want them to be super fans of you.

So what are the things that you do so that the audience can learn is that if they do have a team of whether it's sales managers, health coaches like you have, or real estate agents, what can they do to or what is it that you're doing is probably the better question. To keep those people motivated and keep those people champion your cause.

Paige Wilson:

I help them win. I help them win.

And just like with clients, you have to dig in with your coaches to find out what their why is, what their coaching why is, what do they want? Do they want purpose? Do they want community? Do they need finances? What is it that do they want and what do they need? How important is it to them?

When do they want it? We'll get real specific with goals. One thing that we do is we like to dream. So we'll do dream boards or we'll do.

We have this other thing we call dream napkins. We'll where we write down these dreams that we have, we put dates to them and all of that. So it's the same idea with coaches.

You find out what they want, you find out why they want it. You help them dream and you help them win and you help them get there. I partner especially with my new coaches.

Who are new to the business and who need the help. I'll go hip to hip with them and I'll work with them. I have a new coach that I'm working with right now. I've been on the phone with her this morning.

I helped her sign up several clients last night and today. That's a huge win for her. It's a huge win because she just wants to help people. But she's still new, so she needs the help. And really it's the same.

It's the same in any business. It's like in real estate. Your broker is there to help the agents to help you. It's the same idea.

You have a true desire to understand where they are, to meet them, where they are, to challenge them. And don't let them get comfortable, keep them moving. Because if we get comfortable, we get stagnant.

And if I know that a coach wants something, if they want to hit a certain goal, just like with a client, I will challenge them, but out of love, out of a place of love.

Freddy D:

But how do you recognize them for their achievements? Because one of my quotes in my book is people will crawl through broken glass for appreciation, recognition.

So let's talk about how you incorporate appreciation, recognition, gratitude to keep those people motivated. Because goals are one thing, but I still need to feel like I'm contributing. I still need to be appreciated.

I still need to be recognized for my accomplishments because otherwise I feel like I'm not part of the team.

Paige Wilson:

Yep, 100%. So with clients, we do celebration zooms, we do celebration calls where we literally. We just did one the other night.

We literally will get in a group on a zoom and celebrate each client and have them come off and share and all of that. I may get em a little gift. Coaches, same thing. We will celebrate them. We have a coach Facebook group, a private Facebook group.

So I'll celebrate them there so that all of their peers can see that they have brought on X number of clients or that they have gone up a rank or whatever their achievement is.

Freddy D:

Because that's really important aspect is that's what keeps the fuel going. They hit another level in business and now they're making potentially more money and things like that.

It's very important for them to feel appreciated and that their efforts are being recognized. You said a key thing there about the peers. Because if I sit there and says, hey, Paige, thanks a lot, really appreciate your effort.

Okay, you feel pretty good. But if I turn around and says, hey everybody, I want to take a moment to recognize Paige for Really knocking it out of the ballpark this last month.

Whole different emotion. Completely different. Now.

Not only are you motivated, the individual like yourself, but now all the other people saying, wow, I want to be that person that gets recognized. And that changes the whole dynamics of the whole equation.

Paige Wilson:

That's exactly it. And another thing that we'll do with coaches is if a coach is standing out in a certain area, we'll have them speak on a training.

That way they get to speak on a training, they get highlighted, they're recognized, and they're looked at as somebody who has made a great accomplishment. So much so that they're able to contribute on a training.

Freddy D:

And that's a huge motivator for people because I remember years ago I was with the company and the energy for me was to get to the point where I was training other people on how to market a particular service product. My energy was that everybody was looking up to me as being the expert and that was my fuel.

Paige Wilson:

Yep, exactly. Exactly. Everybody loves to be recognized. Everybody loves it. So this Saturday morning Zoom that I do, there are some times when I can't do it.

And so I'll have one of my coaches host it and fill in. While it might be a little nerve wracking for them, it's a huge win because they know that is near and dear to my heart.

And for me to trust them with it tells them a whole lot.

Freddy D:

It takes them to a whole nother level because now they got to step up to the plate. They have to transform themselves to be able to step up to that plate. Now you've just built their confidence because, wow, I did this.

I pulled it off. And so now they move on to a whole nother level and everybody starts looking at them and says, geez, John just did that. I can do that.

So now they're gonna want to be that person and do the things so that they're picked the next time to host an event.

Paige Wilson:

That's exactly right. That's exactly it.

And then another thing that I'll do is I like to do Facebook Live interviews or I'll do a Zoom, which I promote, where I'm featuring a couple of different coaches on there.

So that's a couple things that I do with coaches and even with clients, if a client will let me, I'll post a client on a Zoom or I'll interview a client on a Facebook Live. I had a client who went to Europe and lost a half a pound on a two week trip to Europe. Not only that, had a ton of what we call non scale victories.

Just made super choices and just did an awesome job.

So I interviewed her about that on Facebook and it provided a lot of value for people who were watching because I told her, do you know how many people are afraid to travel while on program? You're going to provide so much value for them. But at the same time, it was very empowering for her.

Freddy D:

So now she's your super fan because one you've. You edified her.

Paige Wilson:

Yep.

Freddy D:

You recognized her and they said edified already. So you've taken her to where she's now your spokesperson in a sense because she's sharing her story. So you don't have to do the selling.

Your coach, your customers are your best salesperson. You just gotta get them to talk. And so you do it a nice way, which is a live Facebook. I've always said, take your smartphone.

Let's say you're in a home improvement industry and the customer is happy with the project. It doesn't have to be Hollywood. Just take the phone and create a quick video and ask permission to share it. And that's your salesperson.

Paige Wilson:

That's exactly right. It's exactly right. I think another important thing is, and this is a big basis behind my coaching is I want to empower.

I want to empower my clients, I want to empower my coaches. Because on the client side, we're talking about lifelong changing lifelong habits and creating a healthy lifestyle. It's. You're not going on a diet.

Diets don't work. You're looking at cha shifting this because if you don't shift this, nothing's going to change for the long term.

Freddy D:

Correct.

Paige Wilson:

But they have to know that. They have to feel empowered. I don't want them to rely on me. I want to empower them.

Freddy D:

That's a big thing. I want to talk about that and I want to really hit that hard because there's a lot of.

Unfortunately, there's some business owners, regardless of the industry, that have the mindset that you should be grateful I have given you a job. Or they get into the micromanaging to where you have to ask permission for everything.

You're never doing it right because only they can do it the right way.

It's refreshing to hear about the empowerment because like I say, Sir Richard Branson, he's not making sure that the airplane tires on his virgin air has got air in it or the plane's got fuel in it or he's flying it himself. He's got people empowered to do those things.

Paige Wilson:

Yep.

Freddy D:

To Run a business, you need to be managing the business, not working in the business. Because if you're in the business, you can't see where you're going.

Paige Wilson:

Yep. And you need to multiply yourself.

Freddy D:

Correct?

Paige Wilson:

Yeah, you need to multiply yourself and.

Freddy D:

You can't scale otherwise.

Paige Wilson:

Exactly, exactly. And that's all through empowerment. Hey, I tell them all the time, you know what? I hope my coaches, hey, I hope you surpass where I am.

I want you to surpass where I am. I want you to go as far as you want to go with this. Because everybody wins that way. Everybody wins.

Freddy D:

They have to have decision making abilities in business. They can't be running up to mom or dad and asking permission of, can I give this discount? Can I give that? No, you gotta run with it yourself.

You're empowered.

And tell business owners, the one I work with them is you gotta give them a little bit of leeway, say, okay, you got up to 250 as an example that you can do what you need to do to make something right. And you don't have to ask me, just get it done. Zappos is one. There's numerous businesses that have that approach and are very successful.

The empowerment of your team, I can't emphasize that enough because that's transformative for a business.

And the business owner doesn't need to be working in the business because he knows that his team, his management team are all out to help that business succeed because they're empowered.

Paige Wilson:

Yep, absolutely. Absolutely. Yeah. So that's a big, that's a big thing for us.

And that's also how I've been able to grow this business is just through, through empowering and equipping my coaches and my clients. Empowered clients are going to do the best.

They're going to get the best results, they're going to have the best transformations and they may end up coaching themselves.

Freddy D:

The other thing is you've created a network where people are supporting themselves.

Paige Wilson:

Oh, yes.

Freddy D:

That's the other aspect.

And that's one thing I talk about is there should be, when I talk to business owners, Customer appreciation day, Team Appreciation Day, where you get out of the office or you. Or if people are working like Kylie, she works remotely.

But they do have events where they either do a zoom party for all the sales reps that are all over the country or they fly people back into Coral Gables, Florida and they have a multi day team function which builds camaraderie and everything else. So those are things that some businesses just don't even think of. That stuff that I've worked with, it's mind boggling.

Because they're the ones that have high turnover rate.

Paige Wilson:

Exactly, exactly. Yep.

Because just like you want to have the business super fans as customers out there, you want to have your internal people, the business superfans as well.

Freddy D:

Really, you want all stakeholders. Because like you said before about mindset, so the owner's mindset needs to be in the right place. Yes, number one.

Number two, you've got to energize the team, which is your employees or your independent contractors, whatever it is, they're the same thing. In my mind, they're the team. And that energy transfers to prospective customers as well, existing customers.

Because if someone's feeling unappreciated and feel that they're underpaid and et cetera, their tonality is going to come across, their energy is going to come across. And you got a prospective customer and they've got someone that's on the phone that's flat, that's not energized.

Paige Wilson:

Right.

Freddy D:

They're not going to buy, they're gone. And you've got your suppliers, you've got your distributors, you've got your banker.

If you don't have an accounting department, you got accounting agencies. These are what I call complementary businesses. So it really incorporates that whole ecosystem of what runs the business.

It all starts with, like we were talking about, is having people feel empowered, appreciated, recognized and like you're saying customers, super fans. But yes, you want your employees to be super fans, you want your complimentary businesses to be super fans.

You want your supplier to be a super fan of you.

Because if you're in a tight spot, they might accelerate a shipment because they like you, they appreciate you because you took the time to send them a birthday card as an example.

Paige Wilson:

Yep.

Freddy D:

It's the little things that are the big things.

Paige Wilson:

Yep. Yep, that's exactly right.

Freddy D:

So that's what I'm building with this business superfans mission. I probably.

Mission's probably the better word, is helping businesses understand that there's more to just having a team of people and expecting them to be thankful that they have a job.

Paige Wilson:

Exactly. We're all humans.

We're human beings and humans want to feel appreciated, they want to be recognized, they want to feel like they're important, they want to be empowered. That's exactly it.

Freddy D:

You said something earlier, Paige, which I want to get back to is you took the time to find out what's important to that individual, what's their why. It's the same thing. If you're hiring somebody. It's one of the things that I don't understand why some companies just don't get this.

And that is people are motivated by different things. One person, money might be important, and you brought that up earlier.

Then you can create a compensation plan for that person that matches what their goals are. Another person might want more vacation time. And the company. This drives me nuts. Will say, is this. You can only have one week or two weeks.

You can customize stuff. You run the business, you own the business. Hello. So you can turn around and says, okay, this person wants a month off. Okay.

We'll adjust compensation accordingly so that they can maybe take a week off every 90 days like my friends in Europe do. So there's a lot of clever ways that you can package things that you need to.

For that individual to transform them and to say, man, I work at the coolest company ever.

Paige Wilson:

Yep, absolutely. Absolutely. We're also really into personal development and just helping people to just grow. To every grow where they want to grow.

Freddy D:

Exactly.

Paige Wilson:

Yeah, yeah. And again, it goes back to what do they want? What do they want?

Freddy D:

Some people want to continue their education. They want to get a master's degree or a doctor's degree.

Then if that's that person's goal and they're on your team, accommodate so that you can help them accomplish that goal. As a business owner and you've got a super fan.

Because they're all of a sudden, wow, I can go and get my degree and I don't have to worry about my conflict with my job. My job is tweaking it so that I can do both. Now you've transformed that company and that company's just going to skyrocket.

Paige Wilson:

Yep, yep. Absolutely.

Freddy D:

Very cool. Where do you see yourself in the next few years with this business? Cause it sounds like it's just starting six years into it. Yeah.

llion people in this country.:

Paige Wilson:

Yes, we have lots of opportunity. And it's changing. The environment is changing, the business has changed.

New things are coming out and we just have to adjust for those new things coming out. We'll never be for a lack of people who need what we offer. Unfortunately, 75% of the population is either overweight or obese.

There is a drastic need for what we have in this not only country, but in this world. So, yes, the thing is to Just keep, stay nimble and adjust as we need to as the market shifts and the market changes and things come out.

And we've got people doing these medical weight loss shots now. We can help them.

We've got certain things that can help those people because they need help, they need guidance, they need coaching, they need protein. So we have a way to help them.

Freddy D:

Yeah. Because those people take those shots, lose those 20 pounds and then stop taking them and poof, the pounds are back.

Paige Wilson:

Exactly. Next year. I was reading an article.

It's going to be interesting to see what happens because there are a lot of people who are looking for a magic again. It comes up to, you've got to work on this. Because if you don't work on the mindset and your habits and your thinking.

Freddy D:

Easy to slip, fall off the wagon and get back into it. And it's okay to have a cheat day every now and then, you still need to be able to right the ship and go back into direction.

Paige Wilson:

Yep, that's. That's exactly it. That's exactly it. And I tell my clients all the time, it's not about perfection, it's about progress.

I'll challenge them and I tell them right off the bat, you got lots of cheerleaders, and I will be your cheerleader, but I'm also going to be your coach and I'm going to challenge.

Freddy D:

You and keep you accountable.

Paige Wilson:

Yeah. Because my job is to help you get what you want, get you to your goals. I want you walking your daughter down the aisle or whatever it might be.

So, yes, I just. There's a huge opportunity. There's huge room for growth.

And so we, we're gonna keep, we're gonna keep super serving people and empowering people and doing all the things that we've been doing, but yet staying nimble as we need to based on where the market is. So I'm excited for the future. I'm excited to branch out, do more, grow, and take it really not just to the next level, but beyond and beyond.

Freddy D:

Excellent. So as we wrap up here, one of the things that we had talked about a little bit earlier is an offer for the audience. So what do you.

What is your offer for the audience?

Paige Wilson:

Yes, yes.

So I will always do a free health assessment where I sit down and chat with you about what your goals are, where you are, where you need the help, how we can help all of that. But I will also offer $50 wellness credit for the first five people who decide that they want to start program.

So, yes, I would love to offer that to your listeners and also always will always do a free health assessment as well. So.

Freddy D:

So how can people find your Paige?

Paige Wilson:

So they can go to my website at Coach Page wilson. Com.

Freddy D:

Okay.

Paige Wilson:

That is probably the easiest way that my link. The links to my social media will be on there as well. My phone number is on there. My email address is on there.

If you just go to w.coachpage wilson.com and that's P, A I G E. Okay.

Freddy D:

That'll be in the show notes, so people will be able to find it there.

Paige Wilson:

Okay.

Freddy D:

So it's been a pleasure having you on the Business Superfans podcast page. It was great to reconnect up. It's been. Been a minute. We got to do a better job of staying in contact because 30 years.

Paige Wilson:

Is a bit of time and it's. And it flies, but it's so funny. But 30 years, but we don't seem any older, right? No, we haven't aged. It's just. I don't know how that happens, really.

But thank you so much for having me on. It has been awesome. It's been great visiting with you and I so appreciate you having me on.

Freddy D:

It was my pleasure. And I'm sure our listeners got some value out of it and would love to have you on the show down the road.

Paige Wilson:

Great. Thank you so much.

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About the Podcast

Business Superfans® Advantage
Create Business Superfans®. Build Authority That Compounds. Escape the Grind.
Running a service-based business is hard.
And for most owners, growth only makes it harder.

Whether you’re in the trades or professional services, the challenges are familiar:
• Attracting better clients without spending more on marketing
• Finding, keeping, and motivating great people
• Getting out of the day-to-day without losing control
• Fixing broken systems and protecting margins
• Using AI and automation without adding noise or complexity

If you’re tired of wearing every hat and being the bottleneck, this show is for you.

Business Superfans Advantage is where service-based entrepreneurs learn how to create Business Superfans®, build authority that compounds, and escape the grind—without chasing tactics or burning out.

Each episode delivers practical, real-world strategies to align People, Processes, and Profitability, so your business can scale with clarity, consistency, and sustainable profit—without depending on you doing everything.

Hosted by Frederick Dudek (Freddy D)—bestselling author of Creating Business Superfans®, global prosperity advisor, and hands-on operator—you’ll hear conversations with founders, CEOs, sales and marketing leaders, culture builders, and SaaS + AI innovators who understand what it actually takes to grow a service business.

You’ll also hear Authority Edge™ solo episodes, where Freddy breaks down leadership, stakeholder alignment, and positioning strategies that build trust before the first call—leading to shorter sales cycles, stronger referrals, and growth that compounds over time.

At the core of the show is a simple belief:
when you turn your employees, customers, and partners into Business Superfans®—sports-team-level advocates—you unlock the R⁶ Reactor™: Recognition, Reputation, Retention, Reviews, Referrals, and Revenue.

Freddy has lived the climb—from leaving home at 17 to finishing high school while working multiple jobs, to helping scale global software platforms and service businesses. Most recently, he added $1M in revenue to a 30-year-old service company and helped position it for a successful acquisition.

If you’re ready to stop doing it all yourself and start building a business that works because of your systems—not your exhaustion—join the Entrepreneur Prosperity™ Hub, a free Skool community for service-based entrepreneurs focused on clarity, collaboration, accountability, and sustainable growth.

Get the book: https://linkly.link/2GEYI
Join the hub: https://skool.com/eprosperityhub
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.