Smarter Review Engagement: George Swetlitz on Scaling Reputation Management with AI

George Swetlitz: 00:00:00

There's no one closer to being a customer than someone who's reading your reviews right now.

Freddy D: 00:00:08

But I am the world's biggest super fan. You're like a super fan. Welcome to the Business Superfans Podcast.

We will discuss how establishing business superfans from customers, employees and business partners can elevate your success exponentially. Learn why these advocates are a key factor to achieving excellence in the world of commerce.

This is the Business Superfans Podcast with your host, Franny D. Franny Freddy.

Freddy D: 00:00:48

Hey super fans. Superstar Freddy D. Here. Welcome to episode 146 of the Business Super Fans the Service Providers Edge podcast.

In this episode we're joined by George Sweatletz, co founder of Right Response AI. George tackles a challenge every service based business knows all too well.

Reviews aren't just feedback, they're make or break moments for winning new customers. Too many owners treat them like a chore when in reality they're one of the strongest lovers for trust and conversion.

Drawing on his career from Sara Lee to Harvard Business School to scaling alpaca audiology to 220 plus locations, George brings real world operational know how to solving this problem. With Right Response AI, he's turning reviews into authentic engagement that drives customer growth and retention.

If you ever struggled with negative reviews or wished for a better way to engage at scale, this conversation shows you how to transform reputation into your growth engine. Welcome George to the Business Superfans podcast. We had a good conversation before we.

Freddy D: 00:02:03

Started recording, so let's continue that conversation and welcome to the show.

George Swetlitz: 00:02:07

Nice to be here. Thank you.

Freddy D: 00:02:08

So George, let's go back to the beginning.

Freddy D: 00:02:10

What's your backstory and how did you come up with AI? There's a whole story before that platform came out. So what's that story?

George Swetlitz: 00:02:17

Yeah, I've had a long career. I started my career at McKinsey years ago, learned how to think and write and do all those kind of good things.

vate equity backed roll up in: 201820

We had Google paid ads and paid social media and one of the things that we noticed when we did all of that work was that our really good locations outperformed our poor locations with paid advertising. And when you think about that it's normal. But the question is why? Why is that happens? And what we learned is it was all about reputation.

Just because you advertise doesn't mean someone's going to come to you.

What it means is that they're going to come to your website or come to your Google review and read and make a decision about whether they want to call you next. So if you have a high performing location, they'll read and they'll come.

If you have a poor performing location, they'll read and they'll probably go somewhere else. Right. They'll look at the list and they won't pick you. So we'd started spending a lot of time with how do we manage reputation at scale?

And at that time, which was: 2020

So it was very difficult to figure out how do you manage reputation at scale? Very difficult. Never quite figured it out. So we sell the business, it was private equity backed.

o sell, we sell the business.: 2023

do that. We spent essentially: 2023

And so that's the story of how the CEO of the private equity bag roll up and is not quiz co founding. Right response AI.

Freddy D: 00:04:38

Oh, what a story. You're right. Because reputation is everything in today's world. As we talked before we started recording, everybody looks at their reviews.

You go to a restaurant, you check out the reviews. You're going to the chiropractor, you check out the reviews. The reviews is a new word of mouth in today's world.

As we talked before, I used to use a daytimer and have all my customers listed in there and I would share that with prospective customers and I'd tell them, here's my cell phone, call them, call any one of them. And back then, this is in the 80s and 90s, that was the way it was done and that was a power move because that was my social proof.

So today you're really leveraging technology to simplify the way of getting that social proof.

George Swetlitz: 00:05:24

Yeah, I was talking to one fellow and he said, trust, today he's got in public, not Gilton. Private trust is built in public Long before that meeting ever takes place. And that essentially is the review, and that is now in public.

So, yeah, a hundred percent.

George Swetlitz: 00:05:39

Yeah.

Freddy D: 00:05:39

It's a completely different game today because you really need to pay attention to that. And especially if you've got a negative review, you need to respond to it. You can't just ignore it and let it just fester there.

You've got to take care of it. Because if you don't respond, then that just shows that you're not paying attention.

And that really amplifies that perhaps that negative review is really just somebody who was upset with whatever, and it's not necessarily a valid review. But if you ignore it, it actually becomes perceived as real.

George Swetlitz: 00:06:11

Sometimes negative reviews reflect a deficiency in the business, which you have to improve. But you can acknowledge that and say you're going to improve.

Sometimes it's the result of a misunderstanding or lack of knowledge, in which case you actually have something that you would say.

I always say to our customers, think about what you would say if the customer said that to you to your face, if they were in your establishment and they said what they said, how would you respond? That's how you want your review, your response to sound. We have something in right response that no one else has. And it's this notion we call facts.

Essentially what you do is you create a fact. If somebody talks about the fact that they couldn't find parking, tell them that parkings behind the building off of Main Street.

If somebody complains about the live music and that it ruined their evening, tell them that the live music schedule is on your website. And so you build these facts in the application.

When the review comes in, the AI looks to find which of these facts is relevant to the review and incorporates that fact into the response. So people who use our Software will build 10, 20, 30 facts about the business.

Some on the negative side, the ones I just mentioned, some on the positive side, somebody compliments the cheesecake, tell them that it was your great grandmother's recipe. There's always something that you can talk about to make that response interesting.

And that's one of the values that we bring that the large platforms, the major platforms of the reputation management space, they just don't do.

Freddy D: 00:07:48

And what you're bringing up there, George, is the fact that you're sort of creating a little bit of a conversation too, with that individual that's writing a review. So now when people are looking at it, oh, these people are actually engaging with the reviews and they're having micro conversations with them.

Freddy D: 00:08:08

Complete game changer.

Freddy D: 00:08:09

Because that means that this business is engaged with its customer base, which if it's got suppliers and distributors and employees, it's engaged with everybody. That in turn says, huh, I like this business.

George Swetlitz: 00:08:22

When you write a response, you're writing it for the reviewer, certainly.

George Swetlitz: 00:08:26

Right.

George Swetlitz: 00:08:27

But you're also, you're writing it for all the prospective customers that are reading the reviews. That's your real target. Because there's no one closer to being a customer than someone who's reading your reviews right now.

They're making that decision right now.

And if they read those reviews and responses and they feel like there's engage a real conversation, a real understanding, then when they read that negative review, they think, oh, well, yeah, that person's engaged. They care about their customers. I'll give them the benefit of the doubt.

As opposed to someone who ignores those negative reviews or types, you know, oh, I can't believe you said that. You know, very defensive. That engagement is what gets you that next customer. So we talk about our goal is conversion.

It's not about managing reviews, it's about conversion. It's about using your reviews and responses to convert customers. That's what it's all about.

Freddy D: 00:09:26

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Freddy D: 00:10:51

Yeah, I used that approach in the early 80s.

got in the tech world back in: 1980

CAD cam What I would do is I would install software and I would do training engineers to going from 3D thinking to 3D thinking and getting rid of the 2D drafting boards aspect. But when I was done with the training, I would ask for a letter from the department manager about my training. And so that was my review for.

From the customer that they would mail it to me. They says, yeah, no problem. Or they would give it to me before I left. Then I used that to my management and says, hey, look, I just got.

This is from this company. This is from that company.

And every year up until I moved into sale, I got a 10% raise, which was the maximum the company could get because I had social proof that I was a badass trainer, for lack of a better way of wording it, but an accurate way. So, yes, it works, right?

George Swetlitz: 00:11:52

And it's amazing how times have changed, but the principle remains the same.

Freddy D: 00:11:57

Fundamentals are. Fundamentals are fundamentals.

George Swetlitz: 00:11:59

That's right.

And I think, you know, in this kind of world we live in today, people forget that and they view things as tasks as opposed to thinking about, what does it mean for my customers? What does it mean for the way they feel about my business? And I think we lose that. When you're sitting in front of your customer, it's very real.

It's face to face. You show them the letters as you talked about. It's very tangible and real. It's hard. I think you're a busy business owner.

You get home at night, you're tired, and you sit in front of this computer and there's a paragraph. Sometimes it might be hard to think about that in the really real form.

That's a person who came into my business who had an experience and is talking to me. And what we try to do is make it easier to scale your response. Like your ability to scale that, ability to engage through using technology.

George Swetlitz: 00:12:52

Yeah.

Freddy D: 00:12:53

And what you're doing is you're helping that business that uses your platform to start creating super fans because of the fact that they're starting to engage with those people. One of the quotes that I have is people will crawl through broken glass for appreciation and recognition.

And what you're doing is, through your platform is enabling and facilitating the ability to recognize somebody and appreciate their comments. Because if it's a good comment, you can say, thank you so much. Really appreciate it. If it's a negative comment, thank you so much.

Really appreciate the insight. We will work better on getting this resolved and all that stuff. That's how you start creating super fans.

Because people going, okay, they noticed me, they recognize me, and those are game changers. And one of my other quotes is the little things are really the very big things.

And by engaging to that review is really a little thing, but to that person it's a big thing.

George Swetlitz: 00:13:47

Absolutely. And think about the same principle when it comes to requesting reviews. Same principle. Today you get review requests all the time.

George Swetlitz: 00:13:57

Right.

George Swetlitz: 00:13:57

You go to the dentist, you leave, you get a request, you get a follow up request, you're getting requests all the time. So there's request overload. And what do those requests say? They say, thank you for coming to my business. Would you leave a review?

And so the reality is we know a lot more about those customers than we know whether this was their first time or whether they've been a loyal customer for six years. We know which employee worked with them at the company, we know what they bought. And so all of these things could be brought together.

And then using AI, you can craft very personal, highly emotional requests. Because the objective is to have that super fan. Right. The objective is to get them to tell their story.

And the best way to do that is through emotions to connect with them emotionally because you're so disconnected in reality.

And we are launching now a review requester that brings all the knowledge that you have about your customer together in that review request to increase the review conversion rate. And that's very unique on the market.

Freddy D: 00:14:58

Yeah, because we'll buy emotionally and justify logically, as we all know. So what you're doing is you're adding that emotional element into that request. So they're going to most likely respond from that.

Especially if you're tying in the employee that actually worked with that person, then that makes it much more personal. And it does a couple things, because now you're also recognizing the employee. And so you're creating a super fan internally.

Because at the end of the day, the company culture is very important because that's the front line. A lot of people don't really put that together, but your team, whether it's employees or whether it's contractors, that's the front line.

And you've got to make sure that front line is well taken care of, their appreciation appreciated, they're recognized or empowered.

Because that's the engagement with prospective customers, existing customers, suppliers, distributors, complementary businesses, ancillary businesses, the whole ecosystem, you're putting that together to connect with that customer.

George Swetlitz: 00:16:00

We did some research and when people don't respond to these review requests, there's three core reasons. One is I don't leave that many reviews and I just didn't respond.

The second is I don't know what to say and always have to spend time thinking about what to say. And the third is, I hate writing these things. So there are three separate problems you have to work your way through.

The first problem is what we just talked about. Make it more emotional, get them over the hurdle, get them to click that button.

The second thing we're doing is we give people the option to put at the bottom of the request something like, if you're looking for inspiration by what to write, people like to hear about these things. And then you can ask them questions. So it gives them something to write about.

Who took care of you and why was the service special, whatever it is for your business, you can tailor those questions so that you're giving someone an idea. So if they get that far and they still don't write and you send the follow up, then we're going to say, do you want us to draft this review for you?

Just type random thoughts into this box and we'll write it. And then we use AI to stay true to what they wrote, but to give them something that they can edit as opposed to having to write.

So we're trying to take away every one of those objections to help every business build their fan base and communicate that to prospective customers.

Freddy D: 00:17:20

Oh, absolutely. You give somebody a blank sheet of paper, they go, I don't know what to write.

And then you give them some information, and all of a sudden they're a grammar expert. And you got this wrong. This is not right. And that stuff, it's hilarious, but it's the reality.

And so what you guys are doing is brilliant because helping them get past that blank sheet of paper.

George Swetlitz: 00:17:40

But for us, it's key. It has to be authentic. Right. We can't draft an AI review from nothing. You have to be at least willing to type something in that we could work with.

Similarly, the best review responses come when people take the time to create these facts, because that's your voice as a business owner is these facts about your business.

And if you're willing to spend a little bit of time to set it up, you get these wonderful, very authentic requests and reviews that contribute to the conversation that people are having about your business.

George Swetlitz: 00:18:17

Yep.

Freddy D: 00:18:17

So, George, share a story of a customer that got utilized your platform. How did that transform their business?

Put this into play for our listeners, where they were before and where were they after they implemented your system?

George Swetlitz: 00:18:32

Yeah, I have a wonderful one that we've worked very closely with. It's a, it's a booking agency. It's not a multiple location business. It's a, like a travel agency.

But they work exclusively with ferries, ferry services. And in the summertime they get a lot of reviews. They literally get a hundred reviews a date. That's a lot of reviews.

Before they were working with us, they went through their own evolution as a company. But as you can imagine, they were using templates, copy paste, very impersonal.

They found us four and five star reviews with text or any review that doesn't have any text at all, that's 85% of the business. And so the 5th to 10 to 15% of the business where they actually need to respond, they now have time to do it.

And so that's helped their business grow because they can now spend more time with the people who need it.

Freddy D: 00:19:18

So they're creating super fans of those people and they're super fans of your organization because of the fact that you've allowed them to focus on what they need to be focused.

As you just said, that helped them scale their business and they weren't really spending a lot of extra money to scale because all they're doing is leveraging the technology that they're utilizing to build more social proof.

George Swetlitz: 00:19:41

That's right.

And the reality is that when you have a team, they had a team of people that were doing all of this work, they actually get better responses now because you imagine you have a team of people, they have to learn there's turnover, it's hard to know what to say all the time. And AI is terrific at that. When you give it the guidance, knows what to say.

So they do a better job now of responding and they do a better job of customer service. So it's been a real win for them.

George Swetlitz: 00:20:08

Yeah.

Freddy D: 00:20:09

What other type of businesses are utilizing the platform? I know we talked before we started recording multi location places where they can really leverage that engagement. So let's go there a little bit.

George Swetlitz: 00:20:20

Yeah. It's interesting because you're right, there's different segments.

So the larger companies have staffs of people that do this stuff and this makes them more efficient while at the same time yielding better content for their customers. But then with smaller businesses, it's a very different problem. They're busy, they know the asset, they do the work.

So it extends, it makes them, when they sit down at night after a long day and there's five reviews that they have to look at and they want to engage, they have a system to draft something for them that's very high quality that 60, 70% of the time they can just send and 20 to 30% of the time they'll make a small adjustment. So it serves a different purpose for different sized businesses.

But we have customers from evidently in any industry, you name it, restaurants, tire businesses, pest control businesses, businesses, travel agencies to realtors. It's just everyone gets a review, right? And so everyone has this fundamental issue and how do I engage in a substantive way?

Freddy D: 00:21:27

Yeah, because that's goes back to that blank sheet of paper. They got a review. Now what do I say, how do I respond? And so sometimes life gets in the way and you don't handle it right away.

And then it's a week, two weeks later, and you go, oh man, I should have responded on that thing. Oh, it's too late, time's gone by.

George Swetlitz: 00:21:45

Yeah, we have an autoresponder. So you can set the software, say four or five star review to just respond.

And for most people, you know, that's 80, 85% of the reviews are four or five star. So you can get these very rich, robust review responses that incorporate your voice in a very nice way.

And they come in, there's a delay and it's written and it goes out. And you don't have to do any of it. You can always review it later, change it, whatever you want to do, but that happens automatically.

And then like you said, twice a week, once a week, whenever that business manager, regional manager, whoever it is, has time, they sit down. But now they're talking about looking at three reviews, five reviews, not 50 reviews, 60 reviews.

Freddy D: 00:22:27

Yeah, because if you don't respond timely, it really works against you.

Even if it's a good review and you don't respond to it at all, it still works against you because it's like, well, geez, aren't they paying attention?

George Swetlitz: 00:22:39

Yeah, we actually have something in the works where a review comes in. If it's in that class where they're not going to autorespond, we'll draft the response anyway, we'll send it in an email.

They can just click a button on the email if they're happy with that and it'll send the response. So we're trying to do everything that we can to get people to engage faster and in a more engaged way.

Freddy D: 00:23:03

Yeah, no, that's really important because one of the things I talk about is the opposite. If we get a lead that comes in, especially through the Internet today, I tell people you got a 15 minute window to respond, otherwise it's gone.

In today's world or Someplace else because they're shopping, they're looking, they want to make a decision. We're into world, I want gratification right away.

And so what you're doing is you're helping that whole process so that somebody can respond, they get a good review.

Okay, I can respond within that 15 minute window and says, oh wow, these guys are paying attention because the reviewer is going to feel, wow, they're actually paying attention because I got a response here in 15 minutes or half an hour versus two weeks later.

Freddy D: 00:23:43

Whole different connotation, 100%. So let's talk about some of your.

Freddy D: 00:23:47

Things that the platform does.

George Swetlitz: 00:23:49

So requests and responses are the two biggest pieces. We also do sentiment analysis.

And especially for larger organizations, sentiment analysis is very important because have a hundred locations and you're trying to understand what's going on in these locations all across the country. You need a more methodical way of handling that. And so what we do that's different is we allow the business to craft what those topics are.

So we draft a set of topics based on the Google business profile category and the description of the business, we write a set of topics and then we encourage the business owner to tailor that for their specific needs.

Now smaller companies generally don't tailor them, but larger companies do because they have a specific set of metrics that they use internally to evaluate their own business.

And so they'll tailor those topics and then when any a review comes in, we analyze it across those very specific topics and then we give them these charts that allow them to compare all their locations. So here's the problem, right? So this is the insight. You can have two restaurants that get a 4.7 average rate, but one might get a 4.7.

The food's good and the service is lacking. The other one gets a 4, 7 because the service is great, but the food's lack.

And so if all you're doing is looking at the rating and just yelling at your people, get better, get higher. What are they going to read Every review.

So what our system allows them to do is say, you guys, your issue, you have some issue with food quality specifically around this and you guys are having a problem with service in this area. Focus on that. Because as you know from your days and business, yelling at people just doesn't accomplish anything.

You have to give very specific and you have to spend the time to understand. So large companies really value this kind of more granular ability to understand what's happening in business.

Small company, the owner's there every day, like I know what's happening in my location, I'm there every day. But large companies, that's a different thing. So that's the one additional functionality that we provide.

George Swetlitz: 00:25:59

Yeah.

Freddy D: 00:25:59

Because one of my sayings is to be terrific, you need to be specific. And if you're specific, you'll be terrific.

George Swetlitz: 00:26:05

I like that.

Freddy D: 00:26:06

Thank you. So what you're doing is you're really helping them identify specifically per that location what that challenge is.

And then they can make the internal adjustments to make, as you described, to improve that particular issue at that particular location.

So it's really specific for that location because as you described, and I'm just reiterating it again, is two different locations, two different issues. But if you weren't looking and didn't provide that data, you would never know what the issues were.

You would assume and assumptions, as we all know, is not good data.

George Swetlitz: 00:26:41

Well, yeah, we work with agencies and agencies historically would actually when they're preparing for a pitch to a business, they would go through, I hire an analyst, they would look at every review and they would make comments about them. So they could tell a story to the business that they're making a pitch to about what's the customer voice.

We enable them to do that in about like 20 minutes.

George Swetlitz: 00:27:02

Wow.

George Swetlitz: 00:27:02

They can download a thousand reviews and process them and have the output in literally 20 minutes and supercharge as agencies when they're trying to understand a prospective customer.

Freddy D: 00:27:13

And that's really important not only from a sales perspective, but it's also good data for the business. The other thing that we all seem to overlook is what's the word on the street?

And that's what you're really doing is you're analyzing what the word is on the street for that particular business. Because that's what matters really at the end of the day is what does everybody think of that particular business on the street?

And what you're doing is you're helping them both, whether in its agency to using it as a sales mechanism or for the business to really take a look at what people think about them as a whole.

George Swetlitz: 00:27:48

And then we have an area that we call competitor analysis. And it's something that people don't really think about.

But when you go to Google to look at a restaurant or a business, home services business or whatever you're looking at, what do you see? You see the total number of all time reviews and their all time rating.

At the end of the day that doesn't matter in terms of your ranking in Google Maps or your ranking in kind of a Search doesn't matter that 10 years ago that you, you were. What matters is were you good in the last six months? Were you good in the last year? That's what Google cares about.

What's happening is now they don't tell you that. So we do.

So we go in and for your own company and for anyone that you identify as a competitor, we go in and we pull in all the reviews for the last six months and we put in a framework is their average of reviews per month over the last six months and this is their average rating over the last six months and this is how it compares to you. You can look at that and say, okay, if I want to win, how many reviews do I need? What's my rank?

What does my rating need to be nine over the next six months in order to beat them? Because sometimes you look at their all time. Let's say you're new, so you have 200 reviews, somebody has 5,000.

But they don't understand is they're only getting two reviews a month right now and you're getting 10. So you can win, right? We work with a property manager and it's really interesting. Residential property management, apartment buildings.

And when you look at apartment buildings, very few try to get reviews from their tenants. Some do. But if you look at a hundred, maybe five or six do. So when I talk to our customers, our clients, I say you can win.

Look at your competitors around you, they're not doing any. So if you do things in a very methodical way, you can win. And so what we try to do is kind of create a framework, right?

It's what do you need to do to win? And then here are the tools that allow you to win. If you have a problem with quality, use the sentiment analysis.

If you're not getting enough reviews, use the review requester. If you're getting them but you're just not responding well, use the review responder.

And our entire platform is usage based so you only pay for what you use. So in a typical platform, if you wanted a MAP rank tracker with competitive analysis, you'd have to buy that module.

If you wanted the requester, you have to go buy that module. And then you start buying all these modules. The cost had them.

I used to be the guy, the CEO at that roll up saying how much money do they want me to spend every month for every one of these locations? If I spent that much money, I'd have no money left for other marketing. So that's why we built right response.

That way you get the platform, and then you decide what you need on the platform and you just pay for what you use.

Freddy D: 00:30:33

Really a clever approach because you don't realize 10 bucks, 20 bucks, 15 bucks, $85, $112 adds up. And you think, oh, it's just small money. But you know, when you look back, you go, my God, I spent dollar a month on technology.

That it was five bucks here, ten bucks there.

And so what you're doing is really putting money really back in people's pockets because you're really changing the curve here of with the usage base because that's really more of a fairer approach.

George Swetlitz: 00:31:04

You know, the normal system works on breakage, right? It's just like with those prepaid cards. Where do they make their money on breakage? Because it's $100 card and you spend.

And some people spend $80 and never spend the other 20. So they just made 20 bucks, right? Same thing with a typical platform. Hey, it's $95 and it's unlimited.

Well, a typical business gets 10 reviews a month, right? So a hundred. It's $10 of reviews. That's a lot of money. Right? So what we've tried to say is rankage really isn't the right model.

It's fine for some people, but it's not a fair model. And so what a fair model is if you're small and you have 10 reviews a month, maybe you pay 12 bucks.

If you're big like the people that have that hundred reviews a day, well, they're paying more, but they're also getting tremendous value because they couldn't get this value anywhere else. And so that's kind of how we think about it.

Freddy D: 00:31:58

It's a game changer. Complete game changer.

That's why you guys are scaling so quickly is because it's a different mindset and it's really refreshing mindset because I like the idea of pay for what you're using. And if you don't need it and you don't use it, well, then you shouldn't be based on a subscription.

You have to pay every month because you use it twice a month.

George Swetlitz: 00:32:17

Exactly.

Freddy D: 00:32:18

Great conversation, George.

Freddy D: 00:32:19

We could probably talk on this stuff for hours. How can people find you?

George Swetlitz: 00:32:23

You know, we have writeresponseai.com that's our website. I have a link on there. People can follow me personally. We also have a spot for your show.

So when you publish your show, there will be a link for our space. And if people come to our location or your space on our website, they'll get a Coupon code for 3,000 free credits.

George Swetlitz: 00:32:46

Oh wow.

George Swetlitz: 00:32:46

If anyone joins. Yes, it's a $30 value. They'll be able to get a jump start on the program through that benefit.

Freddy D: 00:32:53

Thank you so much, George.

Freddy D: 00:32:55

It's been a great conversation. Definitely would love to have you on the show down the road again. And thank you so much for your time and thank you to our listeners for listening.

George Swetlitz: 00:33:03

Yep.

George Swetlitz: 00:33:03

Well, it was great to be here. It was a pleasure talking to you. It was a lot of fun. Thank you.

Freddy D: 00:33:07

Thank you.

Freddy D: 00:33:08

That's a wrap for this episode with George Sweatlets from Right Response AI we explored how reviews have become the new word of mouth, why responding with authenticity is not negotiable, and how the right use of AI can help service based businesses scale reputation management without losing the human touch. For service providers, the message is clear. Your reviews aren't just feedback, they're your conversion opportunities.

Recognize customers, respond authentically, and you'll be one step closer to creating business superfans. If you enjoyed today's conversation, make sure to hit subscribe so you don't miss future episodes. Thanks for tuning in today.

I'm grateful you're here and part of the Business Superfans journey. Every listen, every action you take gets you one step closer to creating your own business superfans.

And remember, if you're ready to take this further, schedule your free Prosperity Pathway Business Growth discovery call at ProsperityPathway chat. And remember, one action, one stakeholder, one super fan closer.

Freddy D: 00:34:18

We hope you took away some useful knowledge from today's episode of the Business Super Fans Podcast. Join us on the next episode as we continue guiding you on your journey to achieve flourishing success in business.