Like sports teams, creating a championship culture in business fosters superfans, with NFL Coach Chris Carlisle.
Episode 27 Frederick Dudek (Freddy D)
Like sports teams, creating a championship culture in business fosters superfans, with NFL Coach Chris Carlisle.
In this episode of the Business Superfans Podcast Show, Freddy D welcomes Chris Carlisle, a former professional football strength coach turned coach and author. Chris shares his journey from childhood dreams of playing in the Super Bowl to realizing his talent for coaching and writing. He recounts his path from high school to the NFL, emphasizing the importance of perseverance and setting goals. Chris also discusses his book "Move or Die," which encapsulates life lessons and challenges he faced, aiming to inspire others. The conversation touches on the significance of team culture in sports and business, the writing process, and the power of storytelling. Freddy D and Chris reflect on their experiences writing books without AI assistance, highlighting their unique approaches and the value of authentic expression.
Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/3QxOLz3
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Mentioned in this episode:
Business Superfans Accelerator
Attention business owners, are you looking to transform your employees, customers, and business allies relationships and elevate your brand to new heights? Join the Business Superfans Accelerator today. Led by me, Freddie D, this dynamic mentorship program empowers you to turn your stakeholders into passionate superfans. The ultimate brand advocates who actively promote your business. Imagine a community of dedicated supporters promoting your products or services, not just through word of mouth, but as proud champions of your brand. With exclusive access to monthly Q& A sessions, brainstorming opportunities, and valuable resources like online courses, playbooks, and much more. This program is designed to provide you with the tools you need for sustainable, profitable growth. Don't wait. Every moment you delay allows your competition to get ahead. Sign up now at bizsuperfans. community and start unleashing the potential of your superfans today. Your brand's transformation awaits. Let's make business growth your reality.
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Transcript
Chris Carlisle is a motivational speaker, bestselling author football
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:and strength coach for 35 years.
3
:He has a BS in secondary education.
4
:A master's degree in history.
5
:University of Arkansas.
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:Chris is the only coach ever to
have won championships at every
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:level of competitive football.
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:High school.
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:Junior college, major college
university of Tennessee, USC two
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:times, and the NFL Seattle Seahawks.
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:Chris works with corporate executives,
athletes, teams, small businesses,
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:and highly motivated individuals,
helping them set up a championship
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:culture and they move or die mindset.
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:Hello, Chris, welcome to the
business superfan podcast show.
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:Chis Carlisle: Thank you, Freddy.
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:Thank you for having me.
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:I look forward to have an
opportunity to talk with your
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:group and and learn a lot from you.
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:I always, every time
we talk, I learn a lot.
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:And so this is exciting.
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:Freddy D: Yeah.
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:Excited to have you on the show.
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:So tell us, how did you get started that
led you to get into professional football?
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:Chis Carlisle: I was always
involved with football.
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:When I was a kid, it was watching
football, it was collecting
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:football cards, it was playing
football through sports.
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:And I remember a time when I was 10 years
old and I was playing football with a
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:buddy, Nate Lau, and we're in his backyard
playing and it was like a Tuesday because
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:Monday Night Football, at that time,
Howard Cosell would go over the halftime
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:and he'd go over each of the games because
we only got three channels at that time.
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:Yeah, I remember those days, NBC and
then PBS, of course, but you only
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:were able to watch a couple games
and then the Monday night game and at
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:halftime on Monday night, Howard Cosell
would go through all the highlights
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:of all the games that went on.
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:So me and they allow it go in his backyard
and play slow motion football where we
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:would go ahead and reenact those plays.
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:And I remember telling Nate when
I was about 10 years old, it was
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:about fifth grade, and I said, Nate,
one day I'm going to win the Super
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:Bowl and that was 10 years old.
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:And so I started this climb, this
desire to go ahead and move through.
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:And I thought at that time I
might play in the Super Bowl.
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:All right.
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:And then after high school and
college, It came realistic to me that
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:I wasn't able to play at that level.
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:So I got into coaching and coaching
always been something I'd love to do.
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:I was actually coaching
baseball teams when I was in my
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:teens little league baseball.
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:So coaching has always
been part of my life.
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:And so I lived in this idea of coaching.
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:And then I went through the
high school and then junior
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:college and then in the NFL.
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:So that was the path I took through
playing through to college, graduating,
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:becoming a high school coach, then
getting into junior college coaching,
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:and then had the opportunity to
be in the NFL for nine years.
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:Freddy D: That's amazing.
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:That's a great story.
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:What led you to write
your book, Move or Die?
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:Chis Carlisle: Move or Die.
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:I've been writing a book for 25 years.
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:It's been a process with
me that I've been writing.
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:I'm, I love to write.
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:It's a way that I clear my head
of things that get in there.
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:And when you speak it, when you
think it, it goes through very few
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:filters, but when you go to write
it, then it goes through your mind.
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:You've got to write each
letter of each word.
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:And if you have that BS indicator in your
head, that you know when you're telling
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:yourself the truth or not, you when
you're writing it, you really feel it.
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:And so I was able to go ahead and get into
a situation where I kept writing writing.
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:So after I finished my coaching career,
I had a lot of time because to write
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:a book, and this was handwritten,
typed, there was no AI at that time.
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:It was not something that I put
in and a computer spit it out.
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:And it was a process I went through.
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:Here are the problems that I went
through in my life that took me
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:from a high school football coach.
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:To A NFL Super Bowl champion
and all these problems I had.
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:As I went out speaking, I
found people more and more
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:people had these same problems.
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:So I thought, let me go ahead and write
this down so people that haven't heard
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:me speak can go ahead and say, okay, at
this part of his life, when he is just
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:starting, here's the problems he had.
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:Chapter eight is called Leave your mark
about what you do after you retire, and
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:just sit back and wait until you die,
or do you move on from that profession
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:into another step in your career?
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:And that's where I was.
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:I went into another step of my career.
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:I had already had it planned out.
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:And to leave your mark means,
how can you move forward?
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:Everything farther ahead and all your
information you've gathered in your life.
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:How can you hand that out to other people
to help them move along their path?
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:Freddy D: It's the same thing when
I wrote my book I didn't use any
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:AI tools or any of that stuff.
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:I actually did it during the pandemic
and I created the first version and
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:I passed it around to get feedback
before I went too deep into it.
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:And the feedback was, eh.
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:It was lukewarm, wasn't nothing exciting.
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:So I basically scrapped
it and started all over.
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:And that's when I got the idea
of, a sports team has got, super
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:fans that got their faces painted.
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:They're wearing the jerseys,
they got the banners.
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:They're cheering.
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:They got the bumper stickers.
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:They're promoting that team.
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:And the idea was, how can
businesses create that same fandom?
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:As a sports team, and that's when
I started throwing this ideas of
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:creating business superfans, and
they're basically brand advocates,
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:but I call them superfans, they're
out there promoting the thing.
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:I didn't do it exactly like you, but what
I did is I started writing some stuff down
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:and then my fiance, I'll go back to her
and says, Hey, I threw, 600 words today.
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:Oh, I had 1200 words and so she was
my cheerleader to say, okay, how
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:many words did you throw down today?
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:And so now it became a contest of how many
words I could do and it was bit by bit.
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:And I, eventually put it
together to where I have the
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:book creating business superfans.
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:So you did it over a course of a lifetime.
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:I did it over a course of a year.
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:So different approaches.
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:Chis Carlisle: But I think
they both work for us.
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:Freddy D: Yes,
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:Chis Carlisle: I think that's what when
we start doing writing a book you don't
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:have to follow one methodology It's how
best does it fit your style of writing?
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:Is it right a little bit every day or
is it take the compilation of all the
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:writing you've done or all the Thing
you've done through your life and make
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:it into a book and I think too many
people get caught up on I can't do that.
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:If I can do it, anybody can do it.
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:Freddy D: Sure.
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:Chis Carlisle: I was
not great grammatically.
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:That's why I did hire an editor.
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:I did the same thing.
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:I did the same thing because if not, it
was too much how I spoke and sometimes
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:that is not relatable as you read.
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:And so she was able to put
her magic into that book.
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:Yeah.
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:I enjoy reading it after because
I gave her 600 pages of material
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:eight by eight by 11 pages and it
turned into a 186 page book and she
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:said, all this information is great.
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:But just this much fits into
what we're talking about.
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:And that's a great thing is really give
them more than you're going to need.
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:So they can go ahead and take that
outsider, that third person look in
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:and say, okay, if I'm reading this
book, this is how I'm looking at it.
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:And so that, that helped me, that really,
made it, A quick read, an easy read,
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:easy to understand, easy to follow.
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:Freddy D: Sure.
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:Okay.
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:So let's go back to sports here.
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:And how important is a team's
culture to win that Super Bowl?
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:Chis Carlisle: If teams don't
win, it's because of culture.
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:Everybody has the same opportunity
to pick the same athletes.
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:It's not like college, it's, it
was when you're able to recruit
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:and everything, if you have better
facilities, if you have a winning team,
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:you could recruit a little better.
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:Today, if you have enough bankroll,
you can go ahead and buy athletes.
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:That's what they're more worried about.
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:But in the professional level, you get the
same number of picks as everybody else.
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:You have the same choice.
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:as everybody else.
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:And so when you're picking
the same type of athletes,
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:then you turn to your culture.
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:Culture starts on top.
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:All right.
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:Yeah, the person on top has
to have a great foundation.
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:Because if you don't have a great
foundation, you can't build a structure.
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:That's simple architecture.
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:Same thing in sports.
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:Same thing in business.
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:If you don't have a firm foundation, if
you don't understand why you're there,
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:what you're going to do and how you're
going to do it, it's not going to work.
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:And so as a leader, that structure
goes all the way down from the top to
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:the bottom and in order to get people
to buy in, they have to trust you.
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:Trust comes out of consistency.
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:If you're consistent in the way that
you show how to work and the way
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:that you speak and the way that you
react to other people, then you can
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:get people to buy in to your culture.
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:If you're all over the place, if you
have no idea where you're going the next
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:day, making stuff up as you go, then
the people who are working under you,
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:Don't understand where you're going.
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:Freddy D: Yeah, we had talked before.
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:So about that, the ladder and, of
when you guys were, this team got
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:knocked off, that team got knocked off.
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:Share that story with us because
that made a huge difference.
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:Chis Carlisle: When I was at the
University of Tennessee in:
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:able to win the national championship
and at that time on the wall outside
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:the locker room there was a ladder and
Every Monday after a win we would all
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:gather up the whole team and they would
put the team's name that we just won And
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:then the team that we were playing the
next week And it was, don't look ahead.
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:We don't know what's on the
farther up in the ladder.
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:We're just focused on this one
rung today and when they put the
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:score up of the game from the
previous week, everybody's cheering.
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:They put him up.
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:Oh, you're going to get it.
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:So we go to work and we
have that great focus.
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:Everybody can go ahead and message
that throughout the facility.
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:It's the next step one step at a time.
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:Don't get ahead of yourself.
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:Don't get caught up in all of this stuff
because we have that many rungs to go.
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:Just focus on the next one.
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:And it worked.
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:It worked great.
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:Phillip former had it tuned in.
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:All right.
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:And we won the national championship.
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:And this was the year after
Peyton Manning had left.
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:So this wasn't Peyton
Manning's senior year.
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:This was the year after he left when T.
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:Martin was a quarterback.
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:And so still had a bunch
of great players there.
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:The next year and we had same roster
coming back, but we're really good.
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:An coach former comes out of and he's
walking with a w his car beautifully
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:ornam now east Tennessee, you'r
smoking mountains and the there.
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:So again, and so hand this stick,
and it called it the synergy stick,
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:and everybody's trying to wrap
their mind around the word synergy.
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:All right, and he tried to explain it
and it seemed like he didn't have the
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:whole grasp of what he was talking about.
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:And so we went back into the weight
room and went into it was hard to
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:go ahead and message his message.
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:And so people took it in different
directions, and it was never
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:centered that, synergy is about
working together and bringing
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:everybody in, into a commonality.
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:And that was not really understood, and
it was hard to teach to all the players,
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:and so there was a kind of a dysfunction
that the culture of the team had changed.
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:Now, I jump ahead to USC.
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:Seattle under Pete Carroll same culture
same belief It didn't matter if you
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:came in year one or year nine at USC
or year one or year nine at in Seattle
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:It was the same belief system the
same Always compete was a philosophy.
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:We had the three rules always
protect the team, be early, no
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:bitching, no whining, complaining.
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:That's a wooden thing.
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:John Wooden, that he got that from,
but those were his three ideas.
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:Then he had the style.
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:What was the style of the organization?
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:And he always told the story.
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:Every year, it didn't matter where we were
at in this, on this, told the same story.
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:that if my best friend came to
practice, never seen his practice
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:before, this is what I'd like him
to say to me when he came after.
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:They have great effort.
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:They have great enthusiasm.
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:They play smart and they're so tough.
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:Great effort, great enthusiasm,
play smart, great toughness.
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:This is what, and so when he
told us to the team, Hey, this
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:is what I, this is our style.
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:This is who we want to be.
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:We want to have great effort.
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:And so the players go,
okay, I can check, check.
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:I can do that and so when they weren't
doing that, hey, that wasn't great
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:effort and that's part of our style.
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:Oh, okay.
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:Boom, click into it.
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:And so for 18 years, I worked with Pete
Carroll at USC and Seattle, same stories.
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:If you look at my notebooks and I
took copious notes, every meeting,
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:If you start at the beginning of the
season each year for 18 years, it
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:was the same meeting, the same issue.
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:And you're going to go, wow,
people get bored with that.
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:No, because every year the roster would
change new coaches, different players.
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:And he had to make sure he reminded the
old players and taught the new players.
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:This is how we do things that way.
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:Everybody's on the same point in the
culture and everybody can message the same
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:way he didn't like we did in Tennessee.
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:He didn't change.
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:the message.
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:He kept the same message
all the way through.
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:So there was a consistency of thought.
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:So we could have trust
all the way through.
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:So everybody throughout the facility
could speak the same language.
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:That's why we were successful at USC.
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:That's why we're successful in
Seattle, was because we had the
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:same culture all the way through.
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:Freddy D: Yeah.
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:And that's some that
transcends into business.
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:Same aspect is in the business.
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:It's gotta be from the top down, that,
the management empowers the employees.
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:I really don't even care for the name
employees are really teammates and
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:getting that culture in a company
transcends into when they're talking
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:to prospective customers, the tonality
that's going on there, the energy comes
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:across and becomes more attractive
and so with everybody on the same
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:mission, understanding what the goals
are and not changing them all the time.
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:Like you said, this is the same thing.
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:Repeat, and you got new players,
you make some adjustments.
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:That's in turn, you start creating
superfans of the team members.
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:And that transcends into
customers becoming superfans.
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:I would think a team creating superfans
because of their performance, the
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:things that they're doing, they're
recognizing their fans, they're
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:waving, they're doing things like that.
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:So that in turn is attracting,
more superfans, wow, so and so
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:just acknowledged me, and made eye
contact with me, those are huge.
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:So yeah, it's very important.
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:The culture is paramount for
a company as it is in sports.
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:Chis Carlisle: I just spoke with two
small businesses and I'm working with
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:a lot of small businesses right now
because they're starting to understand,
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:companies like Amazon and Google,
they've always brought in speakers.
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:They've always brought in people to go
ahead and re message their message so
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:that the employees all get this BNN data.
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:We did it with Seattle.
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:We'd have Bill Russell come in, or Steve
Kerr come in, or Clint Bruce come in,
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:and Clint Bruce, if you're not familiar
with the name, tremendous speaker
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:was a Navy SEAL, played in the NFL,
played college football, and he had a
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:great message about not being average,
because average has no secrets, is
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:his point in being, is that you can be
elite, Or you can be poor, but don't be
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:average because average has no secrets.
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:But these businesses I spoke to and they,
and we were talking about, I said, now
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:when I come in, what are we working on?
300
:What, who, what is your
target for me to be there?
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:I'm just not going to walk into a
business and put my philosophy out there.
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:What I want to do is message
what the leader of the office
303
:is wanting to get done.
304
:So they were talking about this person
and that person and this person and
305
:that person and all this problem.
306
:And I said, okay, what's your vision?
307
:What's your mission statement?
308
:What's your philosophy?
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:No, I don't know.
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:What is it?
311
:You need to know so they know,
because if you have problems
312
:with them, it may be not be them.
313
:It's you.
314
:That you're not the one
who's setting the tone.
315
:You're not setting the
message, giving the foundation.
316
:Now you may know where you're going, but
if they don't know where you're going,
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:then they can't get there with you.
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:So they're going to go ahead and take
it upon themselves to do what they think
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:they need to do to get their job done.
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:Now, it may not be the way
it may not be your style.
321
:They may dress differently
than you want them.
322
:They may talk on the phone to
potential clients differently
323
:than you want them to speak.
324
:Don't get mad at them if
you haven't taught them.
325
:What I've seen is that sometimes these
small business owners who've been in
326
:it five to 10 years and starting to
expand their business and bringing
327
:people in, they forget to teach that
next level of people, their style,
328
:their vision, their statement and
so they rely on their employees.
329
:Other teammates to go
ahead and pass it on.
330
:Nobody knows it like the
person who planted the seed.
331
:When we're talking about like wineries,
nobody knows the vineyard, like the
332
:vine master, you tell people, and some
people know what the red grapes are
333
:on the white grapes are, but only the
person who is over control of everything
334
:understands their age, their maturity,
and what kind of fruit they turn out.
335
:Freddy D: Yeah.
336
:Chis Carlisle: You're not there
to touch everybody, who knows
337
:what kind of wine you're making.
338
:Freddy D: And the other thing that
you bring up is it's important
339
:to have that documented, SOP,
standard operating procedure
340
:because word of mouth gets diluted.
341
:We only remember 20 percent
of what we're told at best.
342
:So if you're got, as you just
described, new, somebody new comes
343
:into the company and they're doing it.
344
:What they think is the best way because
they don't know any better or they
345
:got verbally trained And so they don't
remember exactly because there's no
346
:handbook or procedure guide of this
is what you do I'm sure in football
347
:you the plays are written out, you can
go back and what was that maneuver?
348
:What's that thing?
349
:It's not verbally taught.
350
:It's diagramed, and this is, this
is the count and all that stuff.
351
:I played a little sports in my time.
352
:So the same thing with
business is they need to have
353
:a playbook to run the company.
354
:Chis Carlisle: I'm
gonna put this on there.
355
:If you just hand a new employee a, a book
with your standard operating procedures
356
:in there, how many are gonna actually
take it home and take time to read it?
357
:Freddy D: Very little.
358
:Chis Carlisle: Here's what I did
when I'm coaching and I bring a new
359
:coach onto my staff there with me.
360
:They're going to stand next to me.
361
:They're going to listen to me.
362
:They're going to watch me because
this is the way I want it done.
363
:Now my second in command my, my
right hand guy, then I would,
364
:after a couple of weeks, I'd
pass the new person off to them.
365
:So they could hear it in a different way
because, you don't want to message the
366
:same message As the top guy because if
you keep telling the same story All the
367
:way down the line it becomes static then,
right and I always use this example.
368
:So if the leader of the company uses
the karate kid with the Mr Miyagi
369
:with the wax on wax off with and
the whole point of that is you've
370
:got to do the little things, right?
371
:The big things will all come about.
372
:So take your time, do little things right.
373
:Now, if I message the same karate kid,
and so does the receiver coach, and the
374
:running back coach, and the linebacker,
and the defensive coordinator, then all
375
:of a sudden it becomes static the next
time the head coach stands up there.
376
:And it's ah, we've heard this all before.
377
:But if I come in and I say,
okay, I've got a story for you.
378
:There's two bulls standing on a hill.
379
:An old bull and a young bull.
380
:And the young bull comes up to the old
bull and says, Hey, let's run down to
381
:that herd of cows and get ourselves a cow.
382
:And the old bull nods and goes,
How about if we just walk down
383
:the hill and we get them all?
384
:Okay same function now.
385
:We're talking about, We're
going to take our time.
386
:We're going to go ahead and do this right.
387
:And in the end, we get everything.
388
:Okay,
389
:Freddy D: I
390
:Chis Carlisle: don't have
to tell the Miyagi story.
391
:I can tell my bowl story and the
linebacker coach will tell his
392
:story, the wide receiver coach.
393
:And so now they've
heard different stories.
394
:But they all go to the same meaning,
the same message that we're messaging
395
:from the head guy all the way down,
because we understand what his
396
:message is, that we're going to go
ahead and do the little things right.
397
:And the big things will come out of that.
398
:And so too many people want to
just go ahead and be parrots.
399
:Don't be parrots.
400
:Help your teammates your next in
line, come up with their own stories.
401
:And that's where you can sit around
after work and you can talk about your
402
:philosophy to everybody and then have
them give you feedback about, what
403
:do you think about when I say this?
404
:And then you help them
develop their stories.
405
:Yeah, it takes a little bit, but
if your company is really important
406
:to you, then it takes a time.
407
:Freddy D: Right.
408
:Chis Carlisle: This is your future.
409
:This is your vision, your passion,
everything you want in life.
410
:That's why you started that business.
411
:So take the time.
412
:Absolutely correct.
413
:Absolutely correct.
414
:And help grow it from the inside.
415
:Freddy D: Yeah, it's absolutely correct.
416
:Because now you got everybody
rowing in the same direction.
417
:You can't be rowing a boat.
418
:with multiple people, with individual
oars, and not everybody's in sync, because
419
:the boat's not going to go anyplace, or
if anything, it's going to go in a circle.
420
:Exactly.
421
:So it's paramount that everybody's,
going in the same direction with the same
422
:message, and I agree, different versions
of the same message is important, but
423
:the message has got to be consistent.
424
:Chis Carlisle: Yes.
425
:Freddy D: And so that's important.
426
:So that brings me up to, I think
we talked earlier about it one of
427
:Phil Jackson great basketball coach
talks about the strength of the team
428
:and each is each individual member.
429
:And the strength of each
individual member is the team.
430
:Talk, share a story how that applies
in your professional football career.
431
:Chis Carlisle: Well, Phil Jackson
actually stole that from Rudyard Kipling.
432
:When Rudyard Kipling said, the
strength of the wolf is the pack and
433
:the strength of the pack is the wolf.
434
:And so I'm going to go ahead
and give Kipling his background.
435
:I didn't know that.
436
:So great.
437
:Freddy D: It's all good, man.
438
:Chis Carlisle: Hey, I was always said
I was the greatest thief of coaches.
439
:I didn't have many original ideas of
how to do lifts or how to do technique,
440
:but when I put it together, that's
where I was unique in what I did.
441
:So I was a little bit
different in that way.
442
:And it did pay off.
443
:When we look at a sport
and you can imagine.
444
:If you know the game of American
football, if the offensive line does
445
:not sacrifice for the quarterback, then
the quarterback will get hit every time.
446
:Okay.
447
:But the quarterback will also
sacrifice for the offensive line.
448
:He'll get them out of bad place.
449
:It's called an audible.
450
:He'll get up.
451
:He'll call them out of bad place that
we're going to go ahead and get blown up.
452
:And so he'll put them in the best
situation with the best blocking scheme.
453
:And that's where the individual.
454
:helps the pack and then the pack
helps the individual and we go
455
:back to Pete Carroll's rules and
Pete Carroll had three rules.
456
:Rule number one is always protect
the team and always protect the
457
:team was what we're talking about
with a pack and the individual.
458
:Protecting the team meant don't
take a cheap shot in practice
459
:at one of your teammates.
460
:Wide receiver gets up in the air and
a defensive back and cut him in half.
461
:You don't have to do that.
462
:Just show that you're there.
463
:All right, without the game.
464
:Okay, that's the whole thing.
465
:Get your body right.
466
:Run through the, run past the
person and we all know you got it.
467
:You didn't have to do it.
468
:Also protect the team means when
you get in front of the media.
469
:Make sure you're going ahead
and protecting the team there.
470
:You don't need to grind your
knife against another player by
471
:bagging him against the media.
472
:Don't talk down about the team.
473
:Always put out the positive message.
474
:If you have a problem,
then let's go sort it out.
475
:You can either go to the individual,
or go to the head coach, or your
476
:position coach, and you can sit
down, let's go ahead and find out if
477
:there's something here we can solve.
478
:Freddy D: Yeah,
479
:Chis Carlisle: Because it's
about protecting the team.
480
:The team is always first, and so the
individual sacrifice a lot to protect
481
:that team, but at the same time, that
team is supporting and giving everything
482
:that you need as the individual.
483
:And so that goes back to the symmetry
of a team and an individual of a
484
:employee of a business that if you're
not taking care of your teammates, your
485
:employees, Then don't expect them to
step up when it comes to doing extra
486
:work for the team, for the company.
487
:Freddy D: Absolutely correct.
488
:And you hit a really strong point
there that I want to reiterate is,
489
:when that player was on camera and,
really focusing on, talking positive
490
:about the team, because the worst thing
that they can do is chastise a fellow
491
:player publicly in front of everybody.
492
:It's the same thing when a business
owner instead of pulling an employee
493
:individually and having a conversation
with them, calls them out in front
494
:of all the other employees, now
that creates a double whammy because
495
:number one, that person is embarrassed
and they feel awkward because
496
:they've got chastised publicly.
497
:Second of all the rest of
the teammates are going, wow.
498
:That could happen to me.
499
:So now all of a sudden you've got an
apprehensive culture that you've just
500
:converted from an energized culture
to an apprehensive culture, and
501
:I'm not going to do anything extra.
502
:I'm not going to go beyond because,
heck, I could get myself chewed out in
503
:front of everybody and I don't want that.
504
:Chis Carlisle: 100%.
505
:100%.
506
:We always talked about if
you make an error, if you
507
:make a mistake, make it 100%.
508
:Don't just halfway, try to hold
somebody may, go ahead and if
509
:you're protecting the quarterback,
then tear, pull the defender down.
510
:If you're getting beat on a pass,
pull the wide receiver down.
511
:We'd rather take a 15 yard penalty or
a ball spot penalty than the touchdown.
512
:And so when you go ahead and give
your team the ability to make
513
:mistakes, then they're going to
go ahead and try harder for you.
514
:And they're going to play closer to
the edge, which you've got to be on the
515
:edge when you're playing or when you're
working to get away from being average.
516
:Go back to Clint Bruce,
because average has no secrets.
517
:And so the great ones, if you look at
the top corporations, the, the Amazons
518
:and the Microsofts and all of those, all
those people took risks and sometimes
519
:they blew up and they went, okay.
520
:We know that's not the
way we're going to go.
521
:Some of them paid off in bundles
of money and so if you want your
522
:employees to always be working the
edge, give them a little bit, and
523
:within the framework, of course.
524
:We're not doing stuff on your own within
the framework of the organization because
525
:we message the right thing, this is our
style within that message, then we know
526
:that the employee that the team or team
member can go ahead and be their best.
527
:Freddy D: So let's jump
back Chris, to the book.
528
:What's the book about?
529
:Chis Carlisle: The book is a step
through life of here's the mistakes
530
:that you can make, and here's why
we can, or how we can go ahead and
531
:solve those before we make them.
532
:It's simply just stories from
my career from my life, from
533
:being born with handicaps.
534
:I was born with two handicapped feet.
535
:The doctors told my parents, your
son will never run like the other
536
:children and my mom said four words
to him, and I can repeat them.
537
:She said.
538
:"We'll see about that."
539
:That's how much we
didn't worry about that.
540
:Why I was growing up, because I
didn't walk well, I fell down quite a
541
:bit, knocked my two front teeth out.
542
:Just, I was starting to learn how to
speak, I developed a speech impediment.
543
:Remember in fifth grade, we're
sitting outside the parent teacher's
544
:conference, my mom's in this
room with the speech therapist.
545
:And she says, he's never
going to be a public speaker.
546
:My mom said four words.
547
:We'll see about that.
548
:All right.
549
:In 2000, I was diagnosed with cancer, and
everybody goes, oh, how did you take that?
550
:I had four words, because they gave
me a 40 percent chance to survive.
551
:We'll see about that.
552
:Because I looked at Ted Williams
with the Boston Red Sox hit 4 0 6.
553
:That's hitting the ball
40 percent of the time.
554
:And he's known as the
greatest hitter in baseball.
555
:4 0 6.
556
:And I had a 40 percent chance in baseball.
557
:That's hitting the ball
40 percent of the time.
558
:I had a great chance.
559
:And you're not going to tell me
because other people with the same
560
:situation I had didn't make it.
561
:That's okay.
562
:That was them.
563
:I knew who I was.
564
:Freddy D: Right.
565
:Chis Carlisle: So when they stuck
the needle in my arm and started
566
:pumping me with the first dose
of chemo, the nurse said, this is
567
:some bad, and I'll clean it up.
568
:This is some bad stuff.
569
:You're not going to be able
to work through this because
570
:you're that far down the road.
571
:We've really got to be
aggressive with this.
572
:All right.
573
:Two weeks after I started my chemo,
I get a call middle of the night.
574
:It was Friday 2 AM.
575
:So it was really Saturday
morning and I pick it up.
576
:And this guy is just all hyped
up and, Hey, how you doing?
577
:And I just had chemo
on that Friday morning.
578
:And so I was going through that
process of, the metallic taste
579
:in my mouth and being fatigued.
580
:And he goes, this is Pete Carroll.
581
:I've never met him before.
582
:I just got the head job with
University of Southern California.
583
:And I want you to be
my head strength coach.
584
:And I said coach, I need to
tell you, be transparent.
585
:I was this guy.
586
:I was been diagnosed with cancer.
587
:There was a two second break.
588
:And he goes, is that going
to change you as a coach?
589
:I said, no, sir.
590
:He said, can you be here on Monday?
591
:So remember now this was Saturday at
2am, and so got up the next morning I
592
:didn't sleep much of course packed the
bags got on the plane on Sunday on Monday
593
:I was standing on the floor at 5 a.
594
:m.
595
:Getting ready for my 6 a.
596
:m.
597
:Group.
598
:Now.
599
:I had a choice in that
situation, we all have choices.
600
:We can go ahead and say, Oh, coach,
I'm going to try to battle this,
601
:and I don't know if I can, I'm going
to see how this all turns out, or I
602
:can say, no, we'll see about that and
hop on the plane and go out there.
603
:Now, I never missed a day of work.
604
:I didn't feel good.
605
:I was sick.
606
:I was nauseous, but I never stopped
working, and here's another thing.
607
:There are only two people in
the building that knew I had
608
:cancer myself and the head coach.
609
:Cause I said, I don't want
anybody to know about it.
610
:I don't want anybody to treat me
differently and feel sorry for me.
611
:I want them to come at me and so I can
go to work now because of this, because
612
:I pushed through, I didn't think about
it for one minute during the day.
613
:Now, of course it was nauseous.
614
:I didn't feel good, but that's
okay because we all have choices.
615
:Can you do it or not?
616
:And that's one of the stories
from the book in that, I talk
617
:about perseverance and resilience.
618
:I could have taken the doctor's words.
619
:My parents could have
said, okay, he can't run.
620
:So we'll just, put them in a
chair and hopefully develops.
621
:Or I had speech impediment.
622
:My parents didn't sit there with
flashcards with words and make sure I
623
:went through the words and pronounced
the words properly and learned how to
624
:speak and I wouldn't have taken the job
as a tour guide at a historical park
625
:in western Nebraska, Fort Robinson.
626
:So I spoke to hundreds of people
a day, forcing myself to learn
627
:how to breathe properly and speak.
628
:Those were all choices I make
and everybody that's listening to
629
:this has that same opportunity.
630
:You have that choice either to accept
what you're doing and live somebody
631
:else's dream and work for their dream
or live for your dreams and work towards
632
:what you want in life because you
get one chance at this and everybody
633
:goes, Oh, when you're diagnosed with
cancer, what went through your mind?
634
:You're going to die.
635
:We're all, I'm sorry, but
everybody's going to die.
636
:We're all going to die.
637
:So if I'm going to die, I'm going
to die coaching my butt off.
638
:All right, because that's
where my passion was.
639
:That's where I needed to be.
640
:It was my own mental health
that I was taking care of there.
641
:Not sitting in bed, not
having people worry about me.
642
:Worst thing could happen.
643
:You fall into that soft spot
that, oh, woe is me because
644
:everybody else is worried about me.
645
:There must be something wrong.
646
:No, you got cancer.
647
:You're going to do one of the things.
648
:You're either going to beat
it or you're going to die.
649
:Or you're going to get in a car accident.
650
:Or you're just going
to not wake up one day.
651
:Hey, when I go out.
652
:I'm gonna go out in flames.
653
:They're gonna say, man,
that guy lived everything.
654
:There was a book, John Kennedy an unlived
life, and I thought, I don't want that
655
:he had a lot of things he wanted to do.
656
:Freddy D: Sure.
657
:I want to slide, I want
to slide into that box.
658
:Chis Carlisle: I'm going to go
in when I get there to the pearly
659
:gates, if I get that far, all right,
and they're going to look at me
660
:and go, man, you used it all up.
661
:Didn't you?
662
:Cause I got scars.
663
:I got to the titanium.
664
:That story is in the book.
665
:I've got, all my issues and
scars and internal scars, all
666
:the dragons that I fight every
day but I fight them with voices.
667
:Because I'm a big voices
and choices belief.
668
:The choices you make come from
the voices that are in your head.
669
:If they're all negative, you're
going to have negative choices.
670
:You're going to make bad decisions.
671
:If all everything's been telling
you, you're terrible, you're not
672
:good enough, then you're going
to believe them all of a sudden.
673
:We'll see about that.
674
:It was like, okay, nothing can stop me.
675
:Freddy D: You get what you're focused on.
676
:So you focus on negativity.
677
:You're going to get negativity.
678
:You focus on positive stuff.
679
:You're going to attract
more positive stuff.
680
:It's weird, but it works.
681
:Chis Carlisle: Yep.
682
:It really does.
683
:It does.
684
:Freddy D: I remember used to go to
a Mercedes dealership and I would go
685
:sit in a 500 SL cause I wanted one.
686
:I didn't have the means to getting
one, I was manifesting it and I'd
687
:go in there and, it was my car and
I got to know the whole car all the
688
:insides, how it worked, everything else.
689
:And one day situation came up and
I ended up getting a used one.
690
:And the guy goes, you want
me to go through the cars?
691
:No, this is my car.
692
:I know this baby already.
693
:It was just like dumbfoundus, he didn't
understand what I had mentally prepared
694
:myself . So I totally get what you're
saying because you attract the right type
695
:of energy, and you look at people that
are, that feel victimized, that, it's,
696
:look at all this is happening to me.
697
:This isn't fair.
698
:And this is that and blah, blah, blah.
699
:But the reality is you're
attracting that stuff.
700
:Chis Carlisle: You have a choice.
701
:You have a choice right there.
702
:When all this bad thing
are happening to you.
703
:Okay.
704
:I got cancer.
705
:Oh, that's a bad thing.
706
:Or is this a challenge to me being better?
707
:I didn't get that job.
708
:That's okay, because it was a challenge.
709
:Okay so I'm trying to learn my lesson
here, because that's what life is.
710
:There's a bunch of lessons
that we get to learn.
711
:So everything that doesn't work out right,
is a lesson that you can learn next time.
712
:I know I need to be better prepared.
713
:I'm going to use example with you and I.
714
:So the first time you and I talked,
my speaker, my microphone didn't work.
715
:My lighting was terrible.
716
:Everything was wrong.
717
:So what'd I do this time?
718
:I came on 15 minutes or 10 minutes early.
719
:to make sure I checked the lights and
check my volume, checked everything.
720
:So when we came on this time, I
knew everything was going to be
721
:right because I did not want to
mess up our opportunity, the time
722
:that we were going to be together.
723
:Cause I, I wasted 15 minutes of
our time last time and 15 minutes.
724
:I can do so much with 15 minutes
and it tore me up that I wasted
725
:your time with my foolishness
that I didn't get things right.
726
:So this time I came in ready to go.
727
:When I was 10, I was
going to win a Super Bowl.
728
:Now it took me 40 years to do that.
729
:Freddy D: All right.
730
:Chis Carlisle: How long will you,
when I'm talking to your fan base, how
731
:long will you hold onto your passion?
732
:If it doesn't happen this
week, do you go there you go.
733
:If it doesn't happen that opportunity,
do you just throw up your hands?
734
:Would you go on to your next opportunity?
735
:I learned Nelson Mandela
said, I never lose.
736
:I either win or I learn.
737
:I never lose.
738
:I either win or I learn.
739
:And that's how I've adapted.
740
:That's one of the voices in my head that
if things don't turn out, that's okay.
741
:What did I learn out of this?
742
:Freddy D: Exactly.
743
:Chis Carlisle: Get better at doing.
744
:So the next opportunity comes.
745
:I'm ready to go.
746
:And we have that choice.
747
:But too many people, and you hit it
right on the head, Freddie, when you
748
:talked about the negativity that people
bring upon themselves, that they didn't
749
:get it because somebody else's problem.
750
:No, I take total responsibility
for everything I do.
751
:If I fail, it's my fault.
752
:If I'm successful, I give all the
credit to somebody else because they
753
:helped me get to where, because I
took the time to go ask the questions.
754
:Freddy D: Yeah, it's it brings
back to my computer days I was
755
:teaching at a a college, a local
college, and they had bought the
756
:computer system from our company.
757
:It was computer aided engineering.
758
:And I was teaching the class, and one
of the things that I had an epiphany
759
:was, instead of them coming and
asking me the questions, first off,
760
:I told them, look it up in the manual
to take a look and figure it out.
761
:So they became self-sufficient.
762
:And if not, ask a colleague because
then both of you are helping one
763
:another because a colleague's gotta
take a look at it, 'cause he wants
764
:to try get the right information.
765
:I created a team in environment, in a
classroom where people were helping one
766
:another to learn the material and I ended
up having the highest, success rate and
767
:people signing up for the advanced class
because they learned, the information
768
:that they needed to learn to be able to do
computer aided design work on a computer.
769
:Chis Carlisle: And that's just
part of the process right there.
770
:And it came as an epiphany in that it was
different than the way you thought before.
771
:Freddy D: Yes.
772
:Chis Carlisle: And so again I talk
about in my book, the first chapter, the
773
:three deadly bullets I carried with me.
774
:Okay.
775
:Arrogance, ignorance, and inflexibility.
776
:I was so arrogant when I
graduated from college.
777
:I didn't even apply
for an assistant's job.
778
:Why would I want to sit behind
somebody I knew more than?
779
:That's how arrogant I was when
I came out in the profession.
780
:Now, I had my epiphany when
I was driving that school bus
781
:home and we were one and three.
782
:All right.
783
:I didn't know a thing about football.
784
:I didn't.
785
:I knew how to play.
786
:I knew plays.
787
:I didn't understand how to coach.
788
:So I went back to work.
789
:I actually told them after that first
year, I'm the wrong guy for this position.
790
:I'm not going to help
this school be better.
791
:So I went off, became an assistant.
792
:I still carried the ignorance
with me because I still thought
793
:I knew everything, and I also
carried with me the inflexibility.
794
:The inflexibility came from,
I grew up with three mentors
795
:and coaching that I've watched.
796
:Bobby Knight from Indiana, the
basketball coach who throws
797
:chairs across the gym floor.
798
:Bo Schembechler from
Michigan and Woody Hayes.
799
:Okay, and Vince Lombardi, of course.
800
:So those four guys were the guys, and
here's two things they had in common.
801
:They won championships, and they yelled.
802
:So I took the yelling from them
that if they yelled, and if I yelled
803
:more, and louder, and longer, I'm
going to win more championships.
804
:After 11 years, this
is how well it worked.
805
:I had 33 wins, 77 losses, and one tie.
806
:So if you hired me, you got
three wins every year because
807
:I was following that pattern.
808
:I got into that box, Freddie,
where I thought, It's not me.
809
:It's not me.
810
:I don't want to get on a pulpit too much.
811
:I believe that God goes ahead and nudges
you into your lane that you need to be
812
:and then you'll nudge and nudge and nudge.
813
:Okay.
814
:Eventually he'll roll up a newspaper
and hit you across the nose.
815
:Okay, that you know now you got to get
over and he'll try to change your life.
816
:I was so stubborn he had to take a
chicken house fan which and that was
817
:a chicken house fan in the weight
room of the my most recent head
818
:coaching job at Subieco Academy.
819
:So I plugged it in when I walked
into the weight room and sparks came
820
:out and the cord was all frayed.
821
:Mama Carla did not raise an idiot.
822
:I'm not going to touch that cord again.
823
:I'll switch it off at the motor.
824
:And so when we were going outside, I
looked at the motor, I looked over the
825
:top and there was no switch on this
side, so it must be on the other side.
826
:I leaned in and the fans, which are this
big, by this and turning it thousands
827
:of rotations a minute, crushed my skull.
828
:So the scar I have that
runs down here All right.
829
:This is all titanium.
830
:Okay, this whole part of my face is all
titanium Crush my skull tore the brain
831
:sac shards of skull are put into my brain.
832
:So I just got this happened in June,
first practice happens in August.
833
:I'm getting ready for practice and
the neurosurgeon's going through,
834
:okay you can't strain because if
you strain, it causes intercranial
835
:pressure, it'll kill you.
836
:You can't hold a sneeze in
intercranial pressure, kill you.
837
:Check.
838
:All right.
839
:Can't lift weights because this check.
840
:All right and you can't yell.
841
:I checked my coaching toolbox
and he took my sledgehammer away.
842
:How was I going to coach?
843
:How was I going to coach
without my biggest tool?
844
:So that first practice I went to
with my brand new team, I couldn't
845
:speak any louder than this.
846
:You know what happened, Freddy?
847
:For the first time in my career,
in 11 years of coaching, the
848
:players wanted to listen to me.
849
:They wanted to be coached.
850
:They wanted to hear what I had to say.
851
:The dynamics changed.
852
:I didn't want to intimidate them.
853
:All right.
854
:The dynamics changed.
855
:There you go.
856
:And the epiphany came.
857
:Now, from that point of having 33 wins
in 11 seasons, I ended my career with
858
:over 285 wins and championships at the
high school level, the college level,
859
:the junior college level, and in the
NFL, because I changed the way I did it.
860
:Now don't wait for a chicken house
fan to hit you in the head to change
861
:the way you go about your operation.
862
:All right.
863
:That's a long story for
the moral right there.
864
:And that's also is, and that's
what the book is, these stories
865
:of this is how I did things wrong.
866
:This is what happened to me, but
here's how you can save yourself
867
:from the chicken house fan, right?
868
:Be open to new ideas and be willing
to say, I might be the problem.
869
:Let me go talk and ask people.
870
:So I've become the king
of stupid questions.
871
:I will go out and ask anybody.
872
:If I don't know, I will ask the
people, Hey, what about this?
873
:How does this, how did this work?
874
:So my degree is in history.
875
:I have a master's degree in history.
876
:My undergrad is in social science.
877
:I became a strength conditioning coach.
878
:Never took a physiology class at
kinesiology college, a movement class,
879
:but I went to the best people in the
world and sat down with them and with
880
:a pen and took the time and grind it
out and learn, and became the student
881
:again so that I could learn everything.
882
:Then I took what I got from there
and I brought it to somebody else and
883
:they helped to line it out, and then
somebody else, and they narrowed it
884
:down and all of a sudden I had a great
package that I could take to a team.
885
:That could help them to become what
they wanted to be and help those
886
:athletes become who they wanted to be.
887
:And so that's, that was my path.
888
:And that's what the book is about.
889
:It's hard to say in a sentence,
the stories in there are applicable
890
:to, here's what happened in my
life, but you can do it better.
891
:Freddy D: Very cool.
892
:Yeah, that brings me, reminds me
of when I first became a sales in a
893
:computer industry, I went to a company
and all I had to do was get them to
894
:renew the monthly subscription of
the software that they were using.
895
:That was it, nothing more, and
so they started asking me, about
896
:this competitor that they're
looking at and everything else.
897
:So what did I do?
898
:Start talking about
all the negative stuff.
899
:Needless to say, they called me up one
day and says we're no longer using your
900
:stuff, so you need to come pick it up.
901
:My district manager just blew up and rode
me up and down, verbally, and made me go
902
:pick up the equipment, which back then was
a tech support guy that would handle that.
903
:I had to go pick it up, and I at
least had the wherewithal to ask
904
:the guy, why did you not renew with
us and went with somebody else?
905
:He goes all you did was talk all the
negative stuff about the, the competitor
906
:that we bought and what they did was they
talked about all the great things that
907
:you do, but here's why they're better.
908
:It was you know, two by four
right across the forehead
909
:Chis Carlisle: Or a chicken house faint
910
:Freddy D: Yeah, because it was like, I
never looked at it that way, I was, they
911
:can't do this, they can't do this, but I
never really edified our product and how
912
:it could help them with their business.
913
:That was a monster teaching moment.
914
:Because from then on, I, won numerous
sales awards because I changed my
915
:approach completely to talking about
where the business wanted to grow,
916
:and my tool was just a vehicle.
917
:That would help them to get there.
918
:So I started creating superfans
from customers because they
919
:were achieving their growth.
920
:They were going from a 40 man tool
and die shop to 120 man tool and
921
:die shop, because I was helping
the owner achieve their vision.
922
:There's times where, they would
say, hey, can your software do this?
923
:I say, no, go and buy this package
because it's, what they specialize
924
:in and we don't specialize in that.
925
:That gave me the credibility, and in turn,
they were my superfan to where I could
926
:turn around and says, Hey, Chris, call Bob
at this company up in Rockford, Illinois.
927
:They'll tell you about the how our,
technology has helped grow their business.
928
:Same approach as what you're talking
about is, those epiphany moments, if
929
:you realize them and capitalize them,
can change the trajectory of everything.
930
:Chis Carlisle: Without a doubt.
931
:Yeah, I've had I think three or four in my
life that have changed the way I go about.
932
:We talked about, I went from winning
the Super Bowl as a player and I didn't
933
:work out and then as a football coach
and I don't think I had all the tools.
934
:It was a great dream of mine to be a
football coach and win a Super Bowl.
935
:But I didn't have the mental capacity
as far as like an offensive coordinator.
936
:They need to think three or four plays
ahead and they need to understand
937
:they're juggling a lot of balls,
formations, personnel, all this stuff.
938
:All right.
939
:I didn't have that ability.
940
:I'm a fixer.
941
:I can see something wrong and fix it.
942
:I found my niche.
943
:In that I still was following my dream
of winning the Super Bowl, but it came
944
:in the vehicle of being a strength
coach, which was perfect for me.
945
:It's where I'm at my best
because like I said, I can fix.
946
:I can see things that are wrong
and I can give the right cues
947
:because I'm a communicator.
948
:So I don't tell, I teach, and I think when
we talk about being the best at what you
949
:do, we need to become great communicators.
950
:Freddy D: You got to pull people up.
951
:That's really the bottom line,
is our job is to pull people up.
952
:Chis Carlisle: So the communication
goes through three phases.
953
:There's the problem, now
where does the problem go?
954
:Does it become, constant nagging,
or do we sit down and say, okay.
955
:What are ideas that we can go
ahead and change that problem,
956
:and it's just not you sitting out.
957
:It's everybody who touches the product
that is part of this process, and
958
:even some people from the outside.
959
:They may have again, like my
editor had that third person view
960
:that they can look in and go.
961
:That's simple.
962
:Take this out,
963
:Freddy D: Right
964
:Chis Carlisle: Then the
third phase is problem solve.
965
:So you have a problem,
you have a bunch of ideas.
966
:Now, what problem is most
efficient in a way that we can
967
:do this so that it can stick.
968
:It's not just a Band Aid.
969
:that it actually fixes the problem, but
you've got to have that open communication
970
:within your organization that you
don't think that you're invaluable.
971
:That that I don't know everything.
972
:When I was coaching, I hired a
young lady named Tatyana Ubikova.
973
:Tatyana was from the Ukraine, was a triple
jumper, went through the Soviet system
974
:and in training, because at that time
the Ukraine was part of the Soviet Union.
975
:They teach and coach at
a whole different level.
976
:They teach you and they want to
break down, they'll take 10, 000
977
:and they'll break down 9, 999 to
get one, that one super athlete.
978
:So she comes through the system.
979
:Now she has a degree in business,
but I hired her as a strength coach
980
:because her coaching fundamentals,
her understanding and the way that
981
:she motivated people was amazing.
982
:I brought a guy named Char Gahagan
and Char was a national powerlifting
983
:champion, because he understood
how to get people stronger.
984
:I didn't have that.
985
:I didn't have this., I was a speed guy.
986
:I stole all my ideas from a
guy named Vince Anderson, who
987
:trained Olympic champions.
988
:So I got all my information from him.
989
:I was a speed guy.
990
:Then I got a guy that was a
plyometric guy, a jumping guy.
991
:So I brought all these people
in because I knew my strength,
992
:and I knew my weaknesses.
993
:When we sat down to organize a program,
it was all about taking their input, their
994
:communication on how to do this best.
995
:Then I took what I do best is
that I took all that and made it
996
:into a cohesive program that we're
able to get all that stuff done.
997
:So as a leader, as the top of the pyramid
of the culture, you've got to be able to
998
:be humble enough to say, I don't know.
999
:Freddy D: That's very important.
:
00:48:22,182 --> 00:48:23,392
That's a huge statement.
:
00:48:24,027 --> 00:48:25,237
Chis Carlisle: There is the micro
manager and the micro leader..
:
00:48:25,847 --> 00:48:29,807
The micromanager has his hands and
everything and thinks he knows it all.
:
00:48:30,307 --> 00:48:36,787
The micro leader knows what's going
on, but allows you to do what you
:
00:48:36,787 --> 00:48:40,867
do best because you understand
what it is that you're doing.
:
00:48:41,027 --> 00:48:44,787
Through the culture of the organization,
because of messaging, because of we have
:
00:48:44,787 --> 00:48:48,867
our style set, we have the foundation
there, so the structure is strong.
:
00:48:49,267 --> 00:48:54,057
He allows you, or she allows you,
to go ahead and be the best person
:
00:48:54,057 --> 00:48:57,367
at your job, and you don't have
to worry about them nitpicking.
:
00:48:57,747 --> 00:49:00,727
They may sit down with you and go
ahead and explain, I saw you doing
:
00:49:00,727 --> 00:49:03,737
this, and Pete would call me in and
go, hey, I saw the guys doing this.
:
00:49:03,787 --> 00:49:04,787
Why are you doing that?
:
00:49:04,787 --> 00:49:08,577
I explain how that turns on
the VMO, the vastus medialis
:
00:49:08,667 --> 00:49:10,087
obliquus, turns on the glutes.
:
00:49:10,227 --> 00:49:14,807
It helps with knee support, helps with
hip ability, and it turns the glute on
:
00:49:14,807 --> 00:49:17,387
so that we have our hamstrings safe.
:
00:49:17,887 --> 00:49:19,167
Oh, I didn't know that.
:
00:49:19,347 --> 00:49:22,457
Okay, you wouldn't, but that's
why I'm here, and then he would
:
00:49:22,507 --> 00:49:24,117
go have fun with that, all right.
:
00:49:24,257 --> 00:49:27,307
And we'd go do that, but I
understood why we were doing it.
:
00:49:27,357 --> 00:49:29,347
Freddy D: So I'm going to wrap up here.
:
00:49:29,457 --> 00:49:32,717
One of the things I want to reiterate
is the fact that when you brought
:
00:49:32,717 --> 00:49:36,837
in those subcoaches that specialize
in different things you in turn
:
00:49:36,847 --> 00:49:42,837
really created superfans from them
as well as the team that you were
:
00:49:43,077 --> 00:49:47,347
working with because you were making
them better and perform better.
:
00:49:47,887 --> 00:49:52,307
So it was always about them being able
to perform at the level that they
:
00:49:52,307 --> 00:49:54,207
needed to perform to win the games.
:
00:49:54,687 --> 00:49:58,477
That all tied together in a
collaborative team effort.
:
00:49:58,957 --> 00:49:59,897
Chis Carlisle: Here's a byproduct of that.
:
00:49:59,947 --> 00:50:02,597
Every one of those coaches that
I brought in went on to win
:
00:50:02,607 --> 00:50:04,527
championships with their teams also.
:
00:50:04,527 --> 00:50:07,707
Because of the work we all did, they
took it out and they said, okay.
:
00:50:07,877 --> 00:50:11,137
They applied their own magic in it and
they will be able to be successful.
:
00:50:11,497 --> 00:50:16,017
So it's, when you're a manager who's
lifting people up and wanting them to go
:
00:50:16,017 --> 00:50:19,077
ahead and grow within your organization,
and when they're ready to open their
:
00:50:19,077 --> 00:50:21,037
own shop, then you're all for it.
:
00:50:21,047 --> 00:50:24,237
I'm going to give everything I have to
you so you can go ahead and do it because
:
00:50:24,247 --> 00:50:29,137
I believe I can still do it better than
everybody, but you go do your stuff.
:
00:50:29,687 --> 00:50:29,887
Freddy D: Yeah.
:
00:50:30,047 --> 00:50:31,017
Chis Carlisle: Take all our information.
:
00:50:31,117 --> 00:50:31,337
Freddy D: Yeah.
:
00:50:31,757 --> 00:50:32,017
Great.
:
00:50:32,307 --> 00:50:33,907
So how can people find you, Chris?
:
00:50:33,907 --> 00:50:33,962
Chis Carlisle: Thanks so much.
:
00:50:34,372 --> 00:50:37,252
I'm on Facebook, I'm on Instagram.
:
00:50:37,502 --> 00:50:42,872
My website will have all this and Freddy
will have the QR code when we finish this.
:
00:50:43,062 --> 00:50:50,992
But it's info@thecoachcarlisle.com or on,
on my website is theCoachCarlisle.com.
:
00:50:51,117 --> 00:50:53,167
If you pull that up, my website's there.
:
00:50:53,307 --> 00:50:55,507
You can order my book from
there and I will sign it.
:
00:50:55,737 --> 00:50:57,737
I will personalize it to you.
:
00:50:58,067 --> 00:51:01,737
And then you can find my blogs
and I just finished my 100th blog.
:
00:51:02,077 --> 00:51:04,027
And so it's just articles that I've had.
:
00:51:04,067 --> 00:51:05,157
It's again, stories.
:
00:51:05,157 --> 00:51:07,992
I'm actually going to take those
100 and make another book out of it.
:
00:51:08,412 --> 00:51:08,912
Freddy D: Oh, cool.
:
00:51:08,912 --> 00:51:09,022
Great.
:
00:51:09,072 --> 00:51:12,402
Chis Carlisle: It's just step by
step, and it goes from the five
:
00:51:12,412 --> 00:51:17,772
P's passion, preparation, practice,
performance, and perseverance.
:
00:51:17,942 --> 00:51:21,312
Those five things I've found
make up the championship mindset.
:
00:51:21,312 --> 00:51:21,712
Freddy D: Excellent.
:
00:51:22,092 --> 00:51:25,202
Chris, it's been a pleasure having you
on the Business Superfan Podcast show.
:
00:51:25,892 --> 00:51:29,342
It's been a great conversation
and we'll have you back on again
:
00:51:29,342 --> 00:51:31,522
because we've got more to talk about.
:
00:51:31,607 --> 00:51:33,607
Chis Carlisle: I got four more stories.
:
00:51:33,607 --> 00:51:35,697
Freddy D: Okay, we'll get
into those, we'll do it.
:
00:51:35,707 --> 00:51:39,377
We'll get you on another show and continue
to continue the conversation, buddy.
:
00:51:39,687 --> 00:51:40,907
Chis Carlisle: Thank
you for the opportunity.
:
00:51:40,907 --> 00:51:44,297
It's been great talking to your
group and good luck everybody and
:
00:51:44,297 --> 00:51:47,037
go ahead and live your optimal life.
:
00:51:47,547 --> 00:51:47,907
Freddy D: All right, man.
:
00:51:48,037 --> 00:51:48,447
Thank you.