How Small Businesses Can Use Social Media for Brand Awareness and Growth with Kelly Bigelow

Freddy D: 00:00:00

Hello, Kelly from Diamond Arrow Media.

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Welcome to the Business Superfan Podcast.

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How are you, Kelly?

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Kelly Bigelow: I'm great.

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Thank you so much.

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Freddy D: So, let's talk about

how you got started in digital

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marketing., what's your story?

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How did, that all come about?

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Kelly Bigelow: Yeah, well,

first off, Freddie, thanks so

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much for having me on here.

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I know you've been definitely twisting

my arm and twisting and twisting and

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trying to get me over here, but yeah,

so I'm just, super thankful to be

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here and being interviewed by you.

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I.

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I actually almost fell

into digital marketing.

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I went to school originally

for business management.

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I always knew I wanted to run a business

and wanted to manage a business.

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And through the years, I actually took

a passion for fitness and I really

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got into the fitness industry and I

loved really being able to help people

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change their lives through fitness.

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Right, and excuse me.

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I don't know.

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I did that for about 15 years.

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I went from managing the gym, so I was

running the gyms doing sales, front desk,

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keeping the gym running, and I decided,

you know what, I want something different.

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So I decided to go take some

classes, get certified, and then I

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started actually personal training.

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So I actually became a trainer, helped

people even more accomplish those, real

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time goals on a just a whole deeper level.

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I did that for probably 10, 15

years and just really got to

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this point where I don't know I

just wanted something different.

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I was always really drawn to marketing

I loved the marketing aspect of putting

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my name out there doing the sales

aspect of it, too So when I was running

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the gyms that's probably one of the

things that I loved the most was the

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sales and I think really just getting

to be able to connect with people.

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So I think you know one of my clients

that I would personal train, I would go to

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their home and train them in their home.

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And they were into web design

and like app development.

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So they would build whole

infrastructures for hospitals.

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And I think they were working on the

university of Kansas medical center.

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They built a whole infrastructure

for all their employees.

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And I just thought that was really cool.

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Now they spent years in school learning

how to do all that and I thought,

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Oh, well, I'm probably not going

to go back and try to get another

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degree and take on more education.

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So, I decided to step back from

fitness and I got a job over at

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GoDaddy and I said, you know what?

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I'm going to learn how to build websites.

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So I went to GoDaddy.

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Started learning how to build

websites, at least thought I was

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going to learn how to build websites.

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I did not learn anything at all

about building a website, but I

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did learn a lot about the hosting

and the back end and things.

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And while I was working there, I was doing

sales as well, so just helping support.

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I talked to a lot of business owners and

small business owners, real estate agents,

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you name it, calling in to, hey, this is

the first place that I'm going to start.

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and they started with their website

and so many people that I would hear

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just over and over would say, Colin,

they're like, I need to renew my website.

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I don't know why I'm renewing it because

I don't really get any business from it.

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Nobody calls me.

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I don't even think anybody

goes to my website.

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I don't even know why I'm paying for it.

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So that kind of got my wheels turning

and I'm like, Oh man, I really wish

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that I knew how to build websites.

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I got back into fitness.

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I left GoDaddy because I just I

learned that I didn't really like how

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they had structured kind of what they

were doing and I was looking for a

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job and I actually got a job at Yelp.

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So I got a job as a sales rep at Yelp.

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And I'm going to tell

you, I learned a lot.

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When I went to Yelp.

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I more at that point in time

wanted to just open my own gym.

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Cause again, I know I wanted

to be a business owner.

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I wanted to run a business of some kind.

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I was always passionate about fitness.

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So I went to Yelp and I'm like, I'm

going to learn how to do and get my

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business marketed and figure out how I

can open my own gym or at least start

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doing personal training on the side.

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If I figure out how to market

myself using Yelp, I'll be great.

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Well again, I got in there.

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I actually, wish I was at home right now

because I have, this poster and painting.

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When I worked at Yelp, they gave

me a, I don't know, you want to say

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like a crash course in marketing.

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So I learned all this stuff in

marketing from all these people who.

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Originally Yelp really they

recruit marketing students that

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are just graduating out of college.

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And they have a lot of had a

lot of the managers who did the

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training, who had marketing degrees.

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So they taught us all this

stuff about marketing.

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And so again, I got this,

real quick crash course in it.

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I learned how search works.

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So I learned how consumers were

searching, what were consumers doing?

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Where were they going?

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How are they using the internet?

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And my plan all along was just

to stay at Yelp temporarily.

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I ended up staying for 18 months, which

was way longer than I wanted to stay.

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But I just became really good at it.

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I got really good at the sales

and what I learned is that.

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Every business owner that I talked to

again had the same commonality that they

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had when I talked to them at GoDaddy.

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But the difference in this one

was I spent tons of money on SEO

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and marketing and nothing works.

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So I'm going to go to what's comfortable

and I'm not going to spend money anymore.

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I'm not going to invest because the money

that I invested, unfortunately, there's so

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many things being thrown at small business

owners from every scam in the book, right?

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I don't know how many.

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Business owners listening to this

is probably tired of Google calling

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and saying, don't hang up like

that's the first thing they say

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now don't hang up because they

know people are going to hang up.

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But anyways, so I learned marketing there.

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I was going to leave Yelp

and decided to leave.

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And when I did, I actually thought

I was going to be a real estate

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agent temporarily for a while and

get into that market myself there.

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And I started building websites

and learning how to do websites

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and all this stuff on my own.

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And while I was doing that, I was

learning marketing at the same time.

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And just got really good at it to a point

that I was like, okay, now I'm going to

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ask people to pay me to do this for them.

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And yeah, exactly.

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And so I did, I started small and I said,

Hey, actually, I built a website for

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someone that I charged like 300 for, which

was absolutely nothing at the time, right?

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And it was just, I just

wanted to gain their trust.

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I said, so 300 bucks, that's my time.

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You pay for all this stuff.

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Let me build it for you.

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And in the back end, I was starting

to do some of the marketing stuff.

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So I actually used them as my test dummy.

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And then they started, I started

talking to them and they started

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actually seeing some business.

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And that's when I started realizing, okay.

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I know what I'm doing here.

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And then over time, I just, got

more and more confident to now

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we've got, I've got 11, 11 employees

working for me helping just.

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Every and any small business or

even medium sized business, take

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their business to another level.

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So there you go.

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Very cool.

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An hour later.

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Freddy D: No, it's a good story.

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It's a great story.

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So, it's, sometimes we end up where

we didn't think we were going, but

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we end up where we needed to be

and the calling presents itself.

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So let's talk about, some social media

strategies that a solopreneur or a

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small medium sized business that really

doesn't understand how to leverage the

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platforms to create brand awareness.

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Kelly Bigelow: That in turn

attracts business and then cultivate

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them into superfans that are in

turn promoting that business.

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So what are some good platforms that,

are not time consuming, but be a good

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place for a person to start leveraging?

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Yeah, well, I mean, some of the

biggest ones, and some people may

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or may not consider these social

media sites, but, there's all sorts

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of different social media sites.

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So I think one thing that I always

try to educate business owners is

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the difference in these sites, right?

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Creating a superfan, right?

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You've got to get them, right?

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You've got to get them in.

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How do you draw them in?

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I usually say some of the best

places to start, again, is just

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getting on Google, Google Map.

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When people are like, get on

Google, what does that mean?

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Getting your business

listed on Google Maps.

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If you're a local business and

you're looking for people to

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market in your backyard, right?

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People that are around you locally

in the same city that you're in.

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You want to get on Google Maps.

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You want to get on Yelp.

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Those are a little different.

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They're directories, but you can still

build superfans on those directories.

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People that are going to keep

coming back and refer you out to

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others by gaining reviews, right?

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Posting content.

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You can post content on those

profiles just like you can

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post Content on social media.

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A lot of times I've found business

owners will go just straight to

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Facebook Instagram Twitter and

those things and those are great.

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You need those, right?

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But again, you have to think about

the intent of that consumer when they

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are Trying to find you right so you

find them you get them over to you

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And then once you do you got to share

your social media sites You've got

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to share your LinkedIn your Facebook

your Instagram wherever you're the

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most active as a business You need to

get your customers On those profiles

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because when they're on there again,

that's how you create what you said.

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You're superfans is you start posting

information about the business and when

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I say information about the business,

not your specials, not your services.

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They don't people don't really

want to care about that, they just

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want to know that you're human.

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So I think one of the biggest

things is you know getting on your

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social media facebook Instagram,

TikTok, those are, the three places

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where most people wanna start.

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Facebook is probably good.

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Freddy D: Would you say, that maybe,

start on one platform and build a

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following on one platform and then once

they got a following on that platform,

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then introduce the second platform

and maybe get some of those people

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to move over to the second platform

as well, and then build off of that.

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Would that be a good approach?

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Kelly Bigelow: Yeah, absolutely.

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And every platform has a little

bit different of an audience and

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a different intent in terms of,

what they're trying to do and when

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they're going to make that decision.

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So I always say Facebook, Instagram

are probably your two where you

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can maybe build them up together.

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Cause the nice thing is they are

integrated to one another now.

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So when you're posting content onto

Instagram, you can set it up that content

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is also feeding over to your Facebook.

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So you're hitting two potential

different audiences, right?

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We ran some ads for a cycling tour

company that just started here in

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Phoenix, and we found that the audience

we got on Facebook was more men and

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they're between the age of 45 and 65.

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Their Instagram following and the

Instagram crowd that they got on the

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ads that we ran over there was actually

more of like your 30 to your 45.

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But still had a peak amount of interest

that they were expressing in it.

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So it was interesting that again

same content here the content

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over here Attracted a much

different audience than here.

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So it's nice again.

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Those two are connected So it

does make it a little bit easier

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when you're getting started.

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Freddy D: Because what you just

described there was that they expanded

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their market utilizing both platforms.

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So in turn you got one

demographic on facebook.

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You got another demographic similar

But a little bit different on the

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Instagram, but collectively you hit

now a wider range of audience by

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leveraging two different platforms.

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And yet because of the fact that

they're interconnected makes it easy

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because you do just do it once and poof,

it goes to two different places and

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you're hitting two different audiences.

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Kelly Bigelow: Absolutely.

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And sometimes the

content is different too.

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We did another ad, we did two ads.

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two different videos two separate times.

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And, the one video didn't get as

much traffic on Facebook, but it

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got more traffic on Instagram.

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So it hit a different, again,

even that video particularly

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hit a different audience.

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Freddy D: Now that second video hit both

the audience and it had probably the

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better of the impressions and the amount

of people that it hit was much better.

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So absolutely.

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Okay.

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In working with a lot of these small

business owners , we've seen that people

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like to talk about how wonderful they are,

but you and I've had conversation, really

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nobody cares, what they're interested in

is what they can do for their audience.

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So what would be something that

you could advise a small business

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person to what kind of messaging

should they put together?

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Kelly Bigelow: Yeah, so

this is really great.

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So a lot of times when we get clients who

come to us and they express they're like,

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hey We want you to do our social media.

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We want you to run our social media.

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I actually try to tell them No, I

don't want to run your social media.

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I don't want to do that for you.

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I want you to do that because

I am not going to be as

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authentic as you are, first off.

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And second, I don't know as

much about your business and

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about your industry as you do.

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So that would be like me asking you to

come over and start posting information

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about digital marketing, right?

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I can do the research.

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I can figure it out.

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I can find it.

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But you just grabbing a video and, I

try to I tell a lot of my clients this.

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You don't have to overthink it, right?

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Sometimes the most random videos are the

ones that get the most amount of hits.

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The ones that aren't edited.

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The ones that are raw.

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They're real.

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You're walking and talking.

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You're out of breath, right?

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People can hear you breathing into

the microphone when you're walking.

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Because again, it's real.

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And that's all that people want.

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And that's why reality TV

has become so big, right?

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Freddy D: Yeah, because it's real.

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It's real time.

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People make mistakes.

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There's boo boos, there's

things wrong said.

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Exactly.

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I've coached construction

companies, actually I should

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say home improvement industries.

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Kelly Bigelow: And I would tell them, take

your smartphone and when you're there,

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take photos of the completed project and

get a testimonial right then and there.

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And because people are

excited, they're happy.

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It's real simple to do.

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It's authentic.

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It's not Hollywood and it works.

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Yep.

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Usually what we say is when

you're going to run ads, sometimes

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that's when we want to edit it.

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Because again, we want to be able

to have a certain messaging and

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we want it to hit a certain way.

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Freddy D: So that becomes, that's

where the avatar have creating a

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customer avatar becomes paramount.

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Because if you're just creating an ad, it

doesn't matter how Hollywood you make it,

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if it's not targeting the correct audience

that you want to target, it's useless.

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Kelly Bigelow: It's you, absolutely.

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If you don't know who you're

talking to when you talk.

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That's a problem, right?

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Which, but I also understand, hey,

you may not know that at first, but

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that's something you'll start to

learn who that audience is, right?

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It's homeowners, depending on again, if

you're a construction company, you're

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probably going to want to hit homeowners

you're going to want to hit areas that

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are probably a little bit older, right?

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People who are living in an older home.

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So different areas, demographics

that we're looking at, right?

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But.

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Okay.

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Sometimes, when you get started, I try

not to tell them to overthink that.

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Yes, having that, I think, is

great, and I think that should

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be something that goes in there.

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But, just getting on and start posting.

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Seeing what people like not worrying

necessarily in the beginning that you're

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going to get a whole bunch of likes.

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Not expecting that, but all you're

doing is putting out content.

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And, not only just content, but

just being an expert in your field.

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Being confident that, hey,

I'm getting on here today.

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Not because I want to tell you about

a special, I want to tell you about a

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particular experience that I just had

with a client who may be feeling the

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same way that you're feeling, or I find.

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Going to Google.

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: 00:15:27

Google now, if you do a search on

Google, Google is going to tell you the

319

: 00:15:31

questions that consumers are asking.

320

: 00:15:33

So answer those questions for

people, because that's what people

321

: 00:15:36

are turning to social media for.

322

: 00:15:38

Social media, Instagram, even Facebook

now, because they're adding Reels and all

323

: 00:15:43

that stuff over onto Facebook as well.

324

: 00:15:45

The people that are the most

successful are the ones that

325

: 00:15:47

are educating people and stuff.

326

: 00:15:48

Or creating just really silly,

stupid content that people

327

: 00:15:52

just, you know what I mean?

328

: 00:15:54

Freddy D: It works.

329

: 00:15:55

It does.

330

: 00:15:55

It's the simple stuff, I've realized

myself as I've posted some pictures

331

: 00:16:01

that, I've captured, some unique pictures

and I post it and I get more likes on

332

: 00:16:06

those pictures than I do on other stuff.

333

: 00:16:08

Kelly Bigelow: When you're

real, when you're real.

334

: 00:16:09

And that's the thing is people

just want to know that you're real.

335

: 00:16:13

I try to tell dentist office,

you don't have to fancy it up.

336

: 00:16:17

Doctors, you have this facade

that you have to be like, Oh,

337

: 00:16:21

well, you know what I mean?

338

: 00:16:22

Like, Yeah, you can't be on there

violating HIPAA policies and telling

339

: 00:16:26

about customers and clients and giving

away their stuff, but as a doctor,

340

: 00:16:31

you should be educating your patients.

341

: 00:16:33

Hey, this is what you

need to be looking at.

342

: 00:16:36

This is what you need to be doing.

343

: 00:16:38

We worked with fertility clinic, and

I just kept trying to tell him, you

344

: 00:16:42

need to just stop overthinking it.

345

: 00:16:44

You just need to educate.

346

: 00:16:46

What should people be expecting?

347

: 00:16:49

What are some reasons why they

have a hard time doing this?

348

: 00:16:53

When should it be time to start

looking into fertility, right?

349

: 00:16:58

What kind of fertility is even

out there and educating people

350

: 00:17:01

on those types of things?

351

: 00:17:03

What can you expect when you

go through an IVF process?

352

: 00:17:06

So once we started giving those, just

giving them some of those ideas and then

353

: 00:17:10

allowing them to go and create that on

their own for them it was mind blowing

354

: 00:17:14

because they started actually putting out

content and not overthinking it and just

355

: 00:17:18

saying, Hey, I want you to talk to, say,

I'm sitting in your office right now and

356

: 00:17:24

you're talking to me about my IVF journey.

357

: 00:17:27

If I were having one, You need to sit

and talk to your audience the exact

358

: 00:17:32

same way as if you were sitting talking

to a client that's sitting right in

359

: 00:17:36

front of you female probably right

like I think he was telling me that.

360

: 00:17:42

It used to be, 40s and up, 35 and

up, but now he says he's either

361

: 00:17:46

getting women in their 20s that are

being having fertility problems as

362

: 00:17:50

well and being able to get pregnant.

363

: 00:17:52

So I said, Oh, okay.

364

: 00:17:54

Well, right there, I don't know

why I didn't have the camera up.

365

: 00:17:56

Right.

366

: 00:17:57

I don't know why I wasn't recording

you in that moment because

367

: 00:17:59

that right there is the moment.

368

: 00:18:01

That was the moment.

369

: 00:18:03

And it doesn't have to, it

does not have to be thought.

370

: 00:18:05

So just have conversations with

your employees while someone's

371

: 00:18:07

holding the camera in your face.

372

: 00:18:11

Freddy D: Exactly.

373

: 00:18:12

Good.

374

: 00:18:12

Let's talk about how often

should somebody update content.

375

: 00:18:17

Because, okay, we're talking about posting

up there, and it's whether it's a social

376

: 00:18:23

media platform, whether it's the website,

whether it's a YouTube channel or the

377

: 00:18:27

Google, like you described, et cetera,

how often should a small business owner,

378

: 00:18:33

especially a solopreneur, that's basically

out there, Selling the gig that they

379

: 00:18:38

do, and then they have to fulfill it, so

they're, they go through the feast and

380

: 00:18:43

famine because they, poof, they landed a

deal, oh, now I gotta go and get, deliver,

381

: 00:18:48

and so while I'm delivering, I'm not

making any more sales, and then I have

382

: 00:18:51

to go sales, so with, in the real world,

that's what happens, how should they plan

383

: 00:18:58

their time to post stuff, to engage with

their audience, to create the superfans.

384

: 00:19:04

Kelly Bigelow: When it comes to posting

on social media, that, that's I always

385

: 00:19:07

say it's a slippery slope, right?

386

: 00:19:10

The minimum is once a week., I

would start out at least getting

387

: 00:19:14

some kind of either video content,

images, Even just a word post.

388

: 00:19:18

Something right and then building a habit

from there at least once a week making

389

: 00:19:23

once a week a non negotiable And starting

from there to build now if you can post

390

: 00:19:29

more than once a week There are clients

that post two to three times a day.

391

: 00:19:33

Every day of the week, seven days a

week, because again, the more content

392

: 00:19:37

that you're putting out there, just like

I said, with those ads, some of your

393

: 00:19:41

content is going to hit with different

people or one piece of content might hit

394

: 00:19:45

just a little bit better than another.

395

: 00:19:48

But the more that you're

putting it out there.

396

: 00:19:50

The more that you're going to be

able to connect So if it seems a

397

: 00:19:53

little overwhelming because I again

I feel a lot of small business owners

398

: 00:19:57

because they are wearing so many hats

That if you tell them they've got

399

: 00:20:00

to post two to three times a day.

400

: 00:20:01

Guess what?

401

: 00:20:03

They overthink it and they feel

probably a lot of anxiety on their

402

: 00:20:07

chest and then they can't do it

403

: 00:20:09

Freddy D: They'd say it's

not gonna work for me.

404

: 00:20:10

Kelly Bigelow: And they don't yeah,

and they don't do it So I say at least

405

: 00:20:13

once a week just putting something

out there start with an image Then go

406

: 00:20:18

from an image to maybe a little live

video where you're not in the video.

407

: 00:20:22

Freddy D: Okay.

408

: 00:20:22

What about, if I built a, let's say

I got a Facebook business page and

409

: 00:20:27

I got no followers, should I start

off on my personal page and then

410

: 00:20:32

start directing people to go to my

business Facebook page as an example?

411

: 00:20:36

How, do you balance that as the

solopreneur that's just getting

412

: 00:20:41

started and it got zero followers?

413

: 00:20:43

Kelly Bigelow: Yeah.

414

: 00:20:44

Freddy D: And, but they've got a, they're,

they've got a business, an example is I

415

: 00:20:48

just coached somebody that that they're

going to start their own accountings,

416

: 00:20:52

contract accounting on the side and

he's got zero followers, zero, nothing.

417

: 00:20:58

So for that person,

it's just breaking out.

418

: 00:21:01

What's their best approach?

419

: 00:21:03

Kelly Bigelow: Yeah, what I usually

do when we even set up a new business,

420

: 00:21:06

a new Facebook profile for a client

that we're doing , their marketing and

421

: 00:21:10

stuff for I will ask all thousand of my

friends in my friends list since I'm an

422

: 00:21:15

admin on there, I'll ask all thousand

of my friends to follow that page.

423

: 00:21:19

Because again, I just want to

get some followers on there.

424

: 00:21:22

Now, when it comes to posting, definitely

what I usually say, and again, this

425

: 00:21:26

might be, this might take some time

when you post on your business page.

426

: 00:21:31

And then once you start getting

confident, share your post from your

427

: 00:21:35

business page on your personal page.

428

: 00:21:37

So you want to share your post

with your current audience.

429

: 00:21:41

Again, if you've got a thousand, 2000

people that you know that you that.

430

: 00:21:44

That are friends with you, right?

431

: 00:21:46

Friends, less followers, even though

you're still following, but the more

432

: 00:21:49

friends that you have, the more that

you can get in front of and maybe

433

: 00:21:53

they'll start sharing your posts and

help you, you grow that audience,

434

: 00:21:56

but the main posting go on your page.

435

: 00:22:00

I know a lot of the Facebook groups,

if you're a small business owner and

436

: 00:22:03

you're on Facebook, a lot of these

Facebook groups won't let you post

437

: 00:22:06

as a business into the group, but you

can,, as a consumer, you can share

438

: 00:22:11

your business page into the group,

just saying, Hey, wanted to stop by.

439

: 00:22:16

Saw this business.

440

: 00:22:17

Maybe they don't know that it's yours.

441

: 00:22:18

You can say it's yours.

442

: 00:22:19

Some of them will let you.

443

: 00:22:20

I know a lot of times what we try to do

is we'll share posts from clients into

444

: 00:22:24

Facebook groups and say, hey, we went

and, this client just came over and.

445

: 00:22:29

They fixed our toilet and they were great.

446

: 00:22:31

They had great customer

service and they're a new

447

: 00:22:33

business and we want to help.

448

: 00:22:34

We want to help them out.

449

: 00:22:35

And a lot of people on

Facebook groups will do that.

450

: 00:22:38

But it comes from sharing the

content on your business page.

451

: 00:22:42

Because, again, we want all that

content to be placed on there because

452

: 00:22:45

what we're trying to do is we're

trying to get followers on there.

453

: 00:22:48

And then you share that content

onto your personal page.

454

: 00:22:51

Freddy D: That's good advice because

I've done sometimes the opposite.

455

: 00:22:54

I posted on myself first and then

I posted onto the Facebook page.

456

: 00:22:59

So that's really good advice is do it

the opposite way, paste it on Facebook

457

: 00:23:03

page and then share periodically

on your personal stuff because

458

: 00:23:07

personal should still be personal,

but you can trinkle in some magic

459

: 00:23:12

dusk of your business aspects of it.

460

: 00:23:15

Kelly Bigelow: And your personal stuff

that you're still, posting that's

461

: 00:23:18

personal, you can still share that

on to your business page as well.

462

: 00:23:23

So you can go on your business,

see that you're following

463

: 00:23:26

yourself, and share your own stuff.

464

: 00:23:28

Saying, hey, this is my family, right?,

I got engaged, you know what I mean?

465

: 00:23:32

And again, it's your personal stuff

going onto your business page.

466

: 00:23:35

But again, it's, that's

what people want to see.

467

: 00:23:37

They want to see you.

468

: 00:23:38

Because you're human.

469

: 00:23:39

You're showing that you're human.

470

: 00:23:40

You're not, it's not all business.

471

: 00:23:42

It's, you actually have a

life and do other things.

472

: 00:23:45

And I'm just like you.

473

: 00:23:47

That's it.

474

: 00:23:48

I'm just like you.

475

: 00:23:49

I'm, a human just like you.

476

: 00:23:50

At the end of the day, I have

a family that I go home to the

477

: 00:23:53

only, maybe the difference is, you

work for a business and I own a

478

: 00:23:56

business and I work for businesses.

479

: 00:23:59

I always tell people, you have one boss.

480

: 00:24:01

I have 40 plus bosses

that I have to answer to.

481

: 00:24:05

I've got 40 different clients, right?

482

: 00:24:07

Freddy D: Sure.

483

: 00:24:08

So, Kelly, how would, if I'm looking

for a digital marketing agency.

484

: 00:24:13

What are the things that I should look

for as a small business that okay now

485

: 00:24:18

I'm at the point where I've done some of

the things you've said, I've done some

486

: 00:24:21

posting, I got some activity, my business

is growing, I don't have time, I'd say

487

: 00:24:27

I'm at the point where now I can't handle

it, I need to get a professional agency

488

: 00:24:30

to take over and take me to the next

level, what should somebody look for in

489

: 00:24:36

an agency when they're searching agencies?

490

: 00:24:40

Kelly Bigelow: Yeah, that's a,

really great question, Freddie.

491

: 00:24:42

I get that asked a lot and I try to,

let people know the biggest thing,

492

: 00:24:47

what I do for a business when I'm

just looking for a business in general

493

: 00:24:51

is I do Google searches, right?

494

: 00:24:53

So even if I find one and I get a

recommendation on a social media

495

: 00:24:57

platform, I'm still doing my homework.

496

: 00:24:59

I'm doing my research just the same.

497

: 00:25:02

A lot of times I just made a video the

other day for a dentist office who they

498

: 00:25:07

were looking at, Interviewing other

marketing companies and I even told him

499

: 00:25:11

in the video, Hey, even if you don't

hire us, Diamond Arrow and my team to

500

: 00:25:15

help you go to that next level, Google

search the business that you're thinking

501

: 00:25:19

about hiring, do a Google search for

their business name and see what shows

502

: 00:25:24

up just in that Google search results.

503

: 00:25:26

Make sure that their Instagram

and their Facebook and their.

504

: 00:25:29

Google Maps and their Yelp and their

website shows up when you Google search

505

: 00:25:33

the name, because if it's not showing

up, that means it's probably someone

506

: 00:25:37

who's bought in some kind of program

that's trying to learn from someone

507

: 00:25:41

who did it, and they may not be that

best person fit for you right now.

508

: 00:25:46

Google search the business location.

509

: 00:25:49

If it's a Chandler and they're

here in Arizona, Google.

510

: 00:25:52

Do Google searches for

marketing agencies in Chandler.

511

: 00:25:56

And if they're not showing up in

that search result, it's probably,

512

: 00:25:59

I wouldn't be hiring them if they're

on page four or five and six,

513

: 00:26:02

and you can't find them anywhere.

514

: 00:26:04

I would be looking for another one.

515

: 00:26:06

Because again If they can't, I always

say, if they can't do it for themselves

516

: 00:26:09

and they're not utilizing those same

tools, it's going to be much harder

517

: 00:26:13

for them to be able to do it for you.

518

: 00:26:15

And unfortunately, in this industry,

there are a lot of people, Freddie,

519

: 00:26:18

who maybe have had a business

and they marketed that business.

520

: 00:26:22

And so they think, therefore, they can

market other businesses, but they find

521

: 00:26:25

out quickly it's not always the same.

522

: 00:26:27

And it's you got to figure out, that, that

way to pivot for each type of business.

523

: 00:26:31

But.

524

: 00:26:32

Google searching in the name even

drilling down to the zip code that

525

: 00:26:35

business might be listed in I go on to

the arizona register of contractors if

526

: 00:26:40

it's a service based company and I make

sure that their license matches, right?

527

: 00:26:44

Even and i'm talking about when we hire

when we are not hiring But when we are

528

: 00:26:48

looking at clients who come to us and

they want us to hire them I want to

529

: 00:26:52

make sure that the company that i'm

going to be marketing is a good company

530

: 00:26:56

So I want to make sure that they're

legit Their you know, dotting all their

531

: 00:27:00

T's and crossing their R's, and these

are all things that I do for them.

532

: 00:27:03

So whatever marketing company you're

going to hire, just Google search them.

533

: 00:27:06

Go on their social media.

534

: 00:27:08

Go on their Instagram.

535

: 00:27:09

See what they're putting out there.

536

: 00:27:11

See what they're doing.

537

: 00:27:12

Look at their followers.

538

: 00:27:13

Don't necessarily look at ours

right now, because we have neglected

539

: 00:27:17

our own social media sometimes.

540

: 00:27:19

And it's, what's that

saying the shoemakers.

541

: 00:27:22

Kids wear the most tattered shoes

because they're always making shoes for

542

: 00:27:25

everybody else that I know that we need to

definitely focus more on ours and continue

543

: 00:27:30

to keep putting our clients on there.

544

: 00:27:31

But once that practice

what you preach, right?

545

: 00:27:34

So, every time I talk about it, it

definitely gets me more motivated and I'm

546

: 00:27:38

like, I need to get that video out there.

547

: 00:27:39

Remember?

548

: 00:27:40

No less than one time a week.

549

: 00:27:42

So I think I'm, I think I'm

at least hitting that one

550

: 00:27:44

time a week for the most part.

551

: 00:27:45

But I know I went around there and I

get so passionate about this, Freddie.

552

: 00:27:49

I'm sorry.

553

: 00:27:49

I just want to fly off on all these,,

different levels and ways and areas.

554

: 00:27:53

But yeah, just Google search.

555

: 00:27:55

Google search a company and I highly

recommend hiring a professional company to

556

: 00:28:00

help you with the SEO to get you in front

of more potential people so you can keep

557

: 00:28:05

building those superfans put them onto

your social media post in front of them.

558

: 00:28:09

Show them you're real.

559

: 00:28:10

Freddy D: I have a saying that basically

reviews is the new word of mouth, how

560

: 00:28:14

important is it for a small business

that's getting started to get reviews,

561

: 00:28:21

and what's the blend between written

reviews and video reviews that you can

562

: 00:28:26

put, post, on social media platforms?

563

: 00:28:30

Kelly Bigelow: Video reviews are going

to be the best, because it's real,

564

: 00:28:33

it's the person actually talking.

565

: 00:28:35

Unfortunately, again, a lot of these

platforms, especially say like Google

566

: 00:28:39

Maps you can go out and create a

fake Gmail and go out and start

567

: 00:28:43

writing reviews, and they may not be

real and they may not be authentic.

568

: 00:28:47

I know Yelp has a filtering system,

so theirs are a bit more authentic

569

: 00:28:51

than, say, Google but video reviews,

video testimonials are going to

570

: 00:28:55

be the best because it's real.

571

: 00:28:56

It's a person on camera.

572

: 00:28:57

You can't fake that, right?

573

: 00:28:59

Like, and if they are in genuine

giving you a review, you're

574

: 00:29:03

probably going to be able to tell

it wasn't a real review, right?

575

: 00:29:07

I think consumers are just so much

smarter and knowing like this is

576

: 00:29:10

real and what's real and what's fake.

577

: 00:29:12

So, yes, video reviews on any

platform is going to be phenomenal

578

: 00:29:18

because people do not want to make

a choice about someone without

579

: 00:29:24

seeing reviews in this day and age.

580

: 00:29:26

I had an interior designer.

581

: 00:29:27

She sat at that number one spot.

582

: 00:29:29

Let's say on yelp She had no reviews,

but she was at number one and she did

583

: 00:29:33

not get a single Ounce of business even

being at number one in multiple cities

584

: 00:29:38

on multiple keywords But nobody would

choose her because she did not have a

585

: 00:29:42

review So there were no there we even

took reviews from other platforms and

586

: 00:29:46

posted pictures of these different

reviews She had some handwritten

587

: 00:29:49

reviews that were given by clients.

588

: 00:29:51

We even took pictures and tried to post

those and it still did not convert but she

589

: 00:29:55

would get a review and as soon as she'd

get a review on her Yelp page, she would

590

: 00:29:59

start getting business and people would

actually start calling her because she

591

: 00:30:01

was sitting in those top, top, top spots.

592

: 00:30:04

Freddy D: Yeah, no, I can relate

because I've gone, we've gone out to

593

: 00:30:07

Kylie and I have gone out to dinner

and I'm driving, she's looking stuff up

594

: 00:30:11

because we go, what do we want to go?

595

: 00:30:13

I don't know.

596

: 00:30:13

Let's go see what's going

on in this direction.

597

: 00:30:16

So first thing she does

is whip out the map.

598

: 00:30:18

See, take a look at what's around there.

599

: 00:30:19

Kelly Bigelow: And then the next

thing we do is we look at the

600

: 00:30:21

reviews and if there's no reviews

or, few reviews or bad reviews, next.

601

: 00:30:29

Yeah.

602

: 00:30:29

We don't go to that place.

603

: 00:30:30

Yeah.

604

: 00:30:31

And then what's great is, a lot

of times people, they're going

605

: 00:30:33

to read the negative reviews too.

606

: 00:30:36

They're going to look at those.

607

: 00:30:37

And a lot of times what I found is

people will still choose a place,

608

: 00:30:41

even with some negative reviews,

but it just depends on a, how you

609

: 00:30:45

respond to those negative reviews.

610

: 00:30:47

Oh, I forget that my computer does that.

611

: 00:30:49

Now, whenever I do a thumbs

up, it just automatically puts

612

: 00:30:53

that little thumbs up there.

613

: 00:30:54

Freddy D: Reviews , it's important

because,, I've bought stuff to where I've

614

: 00:30:58

read some negative reviews, but I read all

the positives outweighed the negatives.

615

: 00:31:03

I went for it and I was satisfied

and the product was fine.

616

: 00:31:06

So as we're approaching towards the

end here, what how can people find you?

617

: 00:31:10

Kelly Bigelow: Well, you can Google

search digital marketing agencies

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: 00:31:13

and Gilbert and you're going

to be able to find me that way.

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: 00:31:16

Or you can just go to

digital marketing, gilbertaz.

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: 00:31:19

com and that's our website.

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: 00:31:21

You can find us online, you can find

us on social media, Twitter, Yelp, any

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: 00:31:27

of those platforms, you can find us.

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: 00:31:29

Freddy D: Do you have a, an offer

that you can provide our listeners?

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: 00:31:32

Kelly Bigelow: Absolutely.

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: 00:31:34

Yes, absolutely.

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: 00:31:35

So what I was going to say is anyone who

watches us on this show I, what we'll

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: 00:31:39

do is I do usually do an audit where

I'll go through and audit the profile.

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: 00:31:44

Programs.

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: 00:31:45

Usually it's just automated, but

I will usually typically charge

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: 00:31:50

where I'll do a video for you.

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: 00:31:51

And I can actually just give you

some starting points of things

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: 00:31:54

that you can do on your own.

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: 00:31:56

In this short, I'd say it's usually, 15.

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: 00:31:58

Depending on what I see online,

if there's nothing online, it's

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: 00:32:01

probably going to be a shorter video,

maybe five, five, 10 minutes less.

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: 00:32:05

But let's say you got a little bit

and you've done some work on your

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: 00:32:08

own, and there's some stuff out there.

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: 00:32:10

But I will give you guys a free

video , with some points on how you can

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: 00:32:15

start marketing your business today.

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: 00:32:16

Things that you can do that are free,

that are going to start helping you bring

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: 00:32:19

in and gain and create these super fans.

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: 00:32:23

When you.

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: 00:32:24

reach out, just mentioned Freddie,

you can just put that in there.

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: 00:32:27

Hey, I saw you on Freddie's podcast.

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: 00:32:29

And I want you to help me

get some more superfans.

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: 00:32:32

And like I said, I'll send you a

video on how we can help you as well.

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: 00:32:36

So, obviously I'll show you

what we can do to help you.

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: 00:32:39

And then ways that you can start

helping yourself today, gain those fans.

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: 00:32:43

Freddy D: Great.

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: 00:32:44

Thank you much.

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: 00:32:45

Thank you much, Kelly.

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: 00:32:46

And thank you for being on the

Business Superfans Podcast show.

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: 00:32:49

Kelly Bigelow: Hey, thank you for having

me and thanks everybody for listening.

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: 00:32:53

Thank you.

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: 00:32:53

I appreciate it.